🍿 2022-05-23 21:00:54 - Paris/France.
Phakathi kokuqalisa ngokukhawuleza nangomsindo kwe Ukusasaza, ikhuliswe yi-COVID-19, yonke i-ecosystem yaseHollywood inyusiwe.
Iifilimu ezinohlahlo lwabiwo-mali oluphantsi kunye neentlobo ze-non-blockbuster ezifana ne-comedy yothando ziye zanyamalala kwi-ofisi yebhokisi, zishiya abenzi befilimu abazimeleyo bebukele amaqonga okusasaza. Ukusasaza ngenkxaso yabo.
"Iithiyetha zifile ngokupheleleyo ngaphandle kwee-blockbusters ezinohlahlo lwabiwo-mali lwe-100 yezigidi zeedola ukuya kwi-200 yezigidi zeedola," uSchuyler Moore, igqwetha lezolonwabo eGreenberg Glusker, uxelele iYahoo Finance.
"Ezi ntlobo zeefilimu ziya kukhutshwa kwiithiyetha, kodwa akukho naphantsi kwazo naziphi na iimeko eziya kuzimela [iifilimu] ziyenze," uqhube watsho, ephawula ukuba imali yefilimu "ijike ngokupheleleyo" phakathi kwefilimu. Ukusasaza.
"Kungumsinga okanye kufa" kwihlabathi lanamhlanje eliqhutywa yi-VOD, utshilo uMoore. Wongeze ukuba phantse bonke ababoneleli be Ukusasaza ufuna ukubandakanyeka kakhulu kwinkqubo ukusuka ekuqaleni ukuya ekupheleni - ikrele elintlangothi-mbini lokuyila xa kufikwa kulawulo.
U-Anita Surendran, ihlakani kwifem yomthetho kwezolonwabo iGranderson Des Rochers, waphinda wachaza ubunzima benkqubo yenkxaso yefilimu yangoku, esongeza abasasaza abaxhasa ngezimali iiprojekthi zenqanaba lokuqala "ngokwemvelo bafuna ukunqunyulwa kokugqibela kunye nokuvunywa kwendalo."
Ngenxa yoko, abaninzi abenzi befilimu bakhetha ukuhamba ngendlela ezimeleyo yenkxaso-mali baze bathenge iprojekthi xa sele igqityiwe; nangona le ndlela yenkxaso-mali luhlobo olusengozini yokuphela kwimeko yeendaba yangoku, igqwetha lalumkisa.
“Ayiqhelekanga kakhulu kuba abasasazo ngoku banokuninzi ekufuneka bezinikele kumxholo wokuqala kwaye abakhawulelwanga kwi-bandwidth - bahlala bejonge abenzi befilimu, amabali kunye nezinto abanokuzivelisa,” utshilo ukuze kulandelelwe.
“Yixesha legolide,” wongeze watsho uMoore, ephinda ephinda indlela abavelisi kunye nabenzi befilimu abanamaqonga amaninzi ahlukeneyo okubonisa ukuze bafumane iifilimu ezizimeleyo, ezingena-blockbuster emhlabeni.
“Kufuneka ukwazi ukuthengisa ifilimu kwenye indawo ukuba unerekhodi. »
Nangona kunjalo, uMoore uphinde walumkisa ukuba i-landscape ye Ukusasaza ziphithizela - ezibandakanya Netflix (NFLX), Apple TV + (AAPL), Disney + (DIS), Amazon Prime Video (AMZN), kunye neHBO Max (WBD), phakathi kwabanye - abayi kuhlala ngonaphakade.
Ibali liyaqhubeka
“Bambalwa kuphela abaya kusinda…iqela lokukhula liphelile,” ucingele ngelo.
Waqikelela ukuba Disney kunye Netflix iya kuba kuphela ngabasasazi ababini abaseleyo, ngaphandle kwemiqobo eyahlukeneyo ebejongene nayo kwezi veki zidlulileyo - kutsha nje ukudenda abasebenzi abali-150 ngeenzame zokunciphisa iindleko kunye nokuphelisa ukukhula okucothayo kwengeniso.
“Isizathu sokuba bobabini banomxholo owaneleyo wokwenza umrhumo uxabiseke. Andiqondi ukuba kukho omnye umntu oyenzayo,” watsho ngokuphandle.
Ke ngoko, ukuba kwaye xa oku kudityaniswa kusenzeka, uMoore uveze ukuba kuya kuba nzima ngakumbi ukwenza iiprojekthi "kuba uneendawo ezimbini zokuya." Amaxabiso aya kuhla, iibhonasi ziya kuhla kwaye la maqonga akhethiweyo kuphela aya kusala ephethe. »
“Iya kuba lihlabathi elahlukileyo kunyaka okanye emibini,” utshilo.
Isiqulatho asiyonkosi, ukusasazwa yinkosi… Schuyler Moore, igqwetha lezolonwabo eGreenberg Glusker
Imarike, ikhuthazwa yimeko ye Ukusasaza, sele ifumene utshintsho olukhulu.
"Ukuba ubuyela kwiminyaka eyi-10, ii-studios zazinamandla onke, kuba zilawula ukuhanjiswa," watsho uMoore, egxininisa ukuba "umxholo awukho ukumkani. Ulwabiwo luyinkosi.”
Ngoku (ngaphandle kweDisney), izitudiyo ubukhulu becala “zizindlu zokuvelisa nje abasasazi.”
“Izitudiyo ziguqe ngamadolo. Abanabunzima etafileni kuba nabani na unokuvelisa. Umhlaba wonke ujonge ezantsi, ngakumbi kwizitudiyo,” uqhube watsho.
Le Ukusasaza iphazamise inkxaso-mali ye-cinema, litsho igqwetha
Igqwetha longeze ukuba iminyhadala yefilimu efana neSundance, Cannes, Tribeca kunye neminye “ayinamsebenzi” kwindawo yanamhlanje yokusasaza, ityhila ukuba ababoneleli ngeentlobo ezifanayo zenkuthazo kuneminyaka edlulileyo.
Ngokubanzi, kuphela iipesenti ezi-2 zeefilimu ezithengiswayo kwimarike, utshilo uMoore.
Wabiza iifilimu ezifana ne "Coda" - apho i-Apple TV + ihlawule irekhodi ye-25 yezigidi zeedola ukukhusela amalungelo okusasaza emva kwe-premiere yayo e-Sundance - njengesiganeko esinqabileyo ngokumangalisayo.
“Izihlandlo ezisithoba kwezilishumi awuwuthengi umfanekiso bhanyabhanya obuwubone komnye wale minyhadala yeefilimu. Ngoku abantu baya ngqo kubasasazi abathi baxhase ngemali ukusuka apho,” uqhube watsho.
USurendran wavuma, nangona wayemi ngelokuba iminyhadala isenenjongo ethile kubayili.
“Ngokuqinisekileyo, ngokwembono encomekayo, isoloko iyinjongo yomenzi wefilimu ukuba amkelwe kwenye yale minyhadala – kodwa imarike yahlukile,” utshilo.
“Iminyhadala ayinyanzelekanga ukuba ibe yinxalenye yentengiso. Akukho mntu uzithengayo ezi filimu, kodwa zisebenza injongo ngokwembono yodumo,” uqhube watsho.
Iifilimu zixhaswa njani ngemali kwiminyaka yeVOD
UMoore ucebisa abathengi bakhe ukuba badibane nabavelisi abanomgca othe ngqo kwi-streamers (ubabiza ngokuthi "abathanjiswa.") Ngokuqhelekileyo ngabona baphumelele kakhulu ekwenzeni iifilimu, igqwetha lathi.
USurendran wongeze ngelithi kukwabalulekile ukunamathela kuhlahlo lwabiwo-mali olusengqiqweni, ecacisa “kaninzi sifumanisa ukuba okukhona uhlahlo lwabiwo-mali lukhulu, kokukhona ifilimu ingcono. Kodwa inokuba yindawo enzima ngokwenene. »
“Ufuna ukuqiniseka ukuba ukwimeko entle yokuthengisa ifilimu [ngaphandle] kwentsilelo,” uqhubeke watsho.
Xa ifilimu ilayitiwe luhlaza liqonga le Ukusasaza, zimbini ke iindlela zokuxhasa ngezimali ifilimu.
Imodeli yokuqala ithathwa njengelungiselelo "lokuhamba kwemali" apho umsinga uhlawula iindleko zemveliso ngaphambili.
Imodeli yesibini ixhomekeke ekunikezelweni kweprojekthi, ngoko ke umjeli unika isivumelwano esithi uya kuhlawula xa ifilimu igqityiwe. Umlimi uya kuthi ke afake isicelo semali-mboleko yebhanki ukuze axhase ngemali kude kube lelo xesha.
Iindlela ezizezinye zenkxaso-mali yefilimu ziye zavela kwiminyaka yamuva nje, njenge-NFTs okanye amathokheni angabonakaliyo.
"Ndiye ndabona abantu beqala ukuxhasa iifilimu ngokuthengisa ii-NFTs kwangaphambili," watsho uMoore, echaza ukuba abavelisi baya kuthengisa iiklip zefilimu njenge-NFTs, kunye neeprojekthi ezithile eziphakamisa uhlahlo lwabiwo-mali lwabo lonke ngenxa yokuthengisa kwe-NFT.
Nangona kunjalo, igqwetha lalumkisa ukuba le nto yayiphezulu kwi-NFT boom kwaye imarike "yaphola kakhulu". Omnye umba ulele kuphando lwe-SEC kunyango lwe-NFTs njengezibambiso phantsi komthetho wesigqeba.
Ngenxa yoko, "Andicingi ukuba oku kuya kuqhubeka ixesha elide," uqikelele.
Uninzi lwemiboniso bhanyabhanya luphulukana nemali…uSchuyler Moore, iGqwetha lokuzonwabisa eGreenberg Glusker
Ngokubanzi, uMoore uthi ishishini litshintshile kakhulu - kwaye akazukukhuthaza abathengi bakhe ukuba bangene ekwenzeni ifilimu.
“Ndixelela wonke umntu ukuba uninzi lweefilimu zilahlekelwa yimali. Lishishini elilahlekileyo, ungayenzi, ngakumbi ukuba awunayo intengiso yangaphambili kumsasazi, ”utshilo.
“Kodwa ukuba ungathengisa kumsinga, ufumana inzuzo yakho. Awuyi kufumana isabelo senzuzo yesatha. Akukho ntlawulo yokugqibela, kodwa uya kufumana ibhonasi enkulu kwaye ube endleleni yakho. » ngemali encinci. »
USurendran uvumile ukuba inkqubo iye yaba nzima ngakumbi ukuyifezekisa ngenxa yomthamo omkhulu womxholo kunye nenyaniso yokuba abasasazo ngoku banamasebe abo omxholo wokuqala.
“Kukho amawaka eefilimu ezenziweyo kwaye zimbalwa kuphela ezithengiswa ngenzuzo,” utshilo. “Kwaye ke kwezi filimu, linani elithile kuphela elaziwa ngokubanzi. »
Ukuze abenzi befilimu abazimeleyo baqatshelwe, iifilimu zabo kufuneka zibe neyona nto ikhethekileyo, igqwetha lathi, likhankanya i-storylines ekhethekileyo yabaphumeleleyo be-Oscar "Parasite" kunye ne "Coda" njengemizekelo.
"Kunzima ... kunzima kakhulu ukufumana inkxaso-mali ezimeleyo kwaye, ngelishwa, kuya kuba nzima kakhulu kubenzi befilimu abazimeleyo ukuba babone ifilimu yabo kwisikrini esikhulu," uqukumbele watsho.
UAlexandra yintatheli ephezulu yokuzonwabisa kunye nokutya kwiYahoo Finance. Mlandele kuTwitter @ alliecanal8193 okanye umthumelele i-imeyile alexandra.canal@yahoofinance.com
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SOURCE: Uphonononga Iindaba
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