Ingxelo ye-Nielsen ibonisa ukukhungatheka ngokuhlukana kweenkonzo zokusasaza kunye nomnqweno wabasebenzisi wokuhlanganisana kwakhona

🍿 2022-04-06 15:00:10 - Paris/France.

Kukho inani elibi lomxholo Ukusasaza Kule mihla. Amashumi alithoba anesithathu ekhulwini abantu baseMelika baceba nokuba banyuse Ukusasaza izicwangciso ezihlawulweyo okanye ukushiya izicwangciso zabo ezikhoyo zingatshintshanga, ngokutsho koshicilelo olutsha lwe-Nielsen Uluhlu lweempahla ingxelo. Ngaphandle koku, phantse isiqingatha sabaphenduli bophando bakhalaza ukuba zininzi kakhulu iinketho.

le Uluhlu lweempahla Ingxelo ikhupha idatha yokulinganisa kunye Ukusasaza evela kumabonakude wakwaNielsen kunye nolwazi oluvela kuGracenote kaNielsen kunye nedatha evela kuvavanyo lwe-intanethi yesiko lwabasasazi base-US.

Phakathi kukaFebruwari 2021 kunye noFebruwari 2022, ividiyo in Ukusasaza iphephandaba i-avareji ngeveki kubantu baseMelika anda unyaka nonyaka, ukusuka 143,2 billion imizuzu Ukusasaza ukuya kwi-169,4 yeebhiliyoni, ukwanda nge-18%. Kunyaka ophelileyo abantu baseMelika babukele inani elipheleleyo eliphantse libe li-15 lezigidi zemixholo yevidiyo Ukusasaza.

Okubangela umdla kukuba, kule minyaka mithathu idlulileyo kuye kwakho ukonyuka kwe-18% kuyo yonke imixholo yevidiyo ekhoyo. Ukongeza, i-18% yabantu baseMelika ngoku bahlawula ezine Ukusasaza, ngelixa kwi-2019 kuphela i-7% ibhalisele isixa esifanayo.

Ngenxa yoku phantse i-20% yokwanda kwezihloko zeprogram ezizodwa, i-46% yababukeli bakholelwa ukuba inani lamaqonga lenza kube nzima ukufumana into abayifunayo. Ukongeza, ngokwengxelo kaHorowitz Research, malunga nesiqingatha sabaphenduli bophando bathi kwakunzima ukwazi ukuba yeyiphi imiboniso ekhoyo kwiinkonzo.

Iikhredithi zemifanekiso: Uphando lweHorowitz

Akunzima ukukholelwa ukuba ababukeli babonakala bonganyelwe linani elikhulu le Ukusasaza. Kwiminyaka nje embalwa, eli shishini libone ukuphehlelelwa kweDisney +, iApple TV +, iHBO Max, iPeacock, iBET +, kunye neDiscovery +, kunye nokuvuselelwa ngokutsha kweCBS All Access kwiParamount +, kunye nokungena kweDIRECTV STREAM, inguqulelo yamva nje ye-AT&T TV.

Le Ukusasaza Ividiyo ngumbono olula xa ujonga emva, kodwa kufuneka ukhethe kumawaka kumawaka emiboniso bhanyabhanya kunye nomboniso bhanyabhanya kususa kubulula kunye nokulunga kolonwabo lwasekhaya. Ngokukodwa ukuba abasebenzisi bahlala bephuma kwaye bafaka ii -apps ezintsha kunye namaqonga okufumana isihloko esithile.

Ibali liyaqhubeka

Phakathi kokhetho olubonakala lunzima olunikezelwa ngamaqonga amatsha e Ukusasaza, ividiyo yokubhalisa kwimfuno (SVOD) ngoku i-akhawunti ye-53% yemizuzu yokusasazwa.

Ngaphezu koko, iziphumo zikaNielsen Uluhlu lweempahla Ingxelo ibonisa ukuba ababukeli ngoku banentsalela ye-817 yezihloko zenkqubo eyodwa ngoFebruwari 000, xa kuthelekiswa ngaphezulu kwe-2022 ngo-646.

“Ukumiselwa Uluhlu lweempahla iqaqambisa ngokwenene into yokuba singene kwisigaba esilandelayo se Ukusasaza, ngokusekwe kwiintsingiselo esizichazileyo kwi Ukusasaza kule minyaka imbalwa idlulileyo,” utshilo uBrian Fuhrer, iSVP, iQhinga leMveliso, uNielsen.

“Siye sasuka ebuntwaneni saya kwishumi elivisayo nazo zonke izinto ezintsonkothileyo umntu anokuzilindela ngelo xesha,” wongezelela. "Ayikho nje loo nto Ukusasaza ukwanda unyaka nonyaka. Ngoku, abathengi bafuna ukufikelela lula, kwaye iinkonzo ziyaqhuma ngeengxoxo malunga nokudibanisa kunye nokudibanisa. Ekugqibeleni, le mingeni ibonakalisa ithuba njengoko ishishini lixhaphaza Ukusasaza ukukhula kweshishini ixesha elide.

Xa bebuzwa ukuba ngaba ii-bundles zenza kube lula kubathengi ukufumana umxholo abebewufuna, i-64% yabaphenduli bafuna Ukusasaza ividiyo ehlanganisiweyo enokubavumela ukuba bakhethe iinkonzo ezimbalwa okanye ezininzi ukusuka Ukusasaza ividiyo ababeyifuna.

Verizon kaThixo Plus Dlala idibanisa iinkonzo ezahlukeneyo ezifana Netflix, Disney +, Peloton, A + E Networks, Duolingo, Calm, Discovery+, AMC Plus, Hulu, The Athletic, kunye nokunye kwindawo enye apho abasebenzisi banokulawula kwaye benze ubhaliso lwabo lonke kwindawo enye.

Ke kukho ezinye iipakethi ezinje ngeDisney +/Hulu Live TV/ESPN + package, kunye neShowtime kunye neParamount +, ebeziyeyona yamva nje ukuhlangana.

Ngelixa ihlabathi le Ukusasaza ijongene nomhlaba oxinene ngakumbi, abasasaza bazama konke okusemandleni abo ukuphuma kwaye baqatshelwe ngabasebenzisi. Ukongeza kwinqwaba, iinkampani zijonga iimarike ezintsha kunye neempawu ezifana nemidlalo ephilayo kunye nemigangatho exhaswa yintengiso. Ngokomzekelo, iDisney + iqinisekisile ukuba iya kubonelela ababhalisile bayo ngexabiso eliphantsi, isicwangciso esixhaswa yintengiso.

Amava aphuculweyo omsebenzisi, udityaniso, amaqela, amanqanaba angabizi kakhulu axhaswa yintengiso, kunye nokwenza okuthandwa nguwe zonke zinegalelo kubaphulaphuli abonwabileyo. Nangona imbonakalo yomhlaba itshintsha, iye yaba nzima.

Abaphulaphuli badinga kwaye bafuna indawo yokumisa enye yazo zonke izinto zokuzonwabisa ezibaxhalabisa ngokukodwa. Ehlabathini eligqibeleleyo, iinkonzo ezininzi zinokwenziwa ngokwezifiso kumsebenzisi kwaye zibavumele ukuba batshintshe phakathi kweenkonzo kwaye bakwazi ukufumana into abayithandayo ngalo lonke ixesha.

Ngokungafunekiyo ukuthetha, amava amanyanisiweyo kuwo wonke ukuhanjiswa komxholo aya kuba sisisombululo esingenamthungo kunye nesingenazingxabano.

SOURCE: Uphonononga Iindaba

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