🍿 2022-06-08 20:00:30 - Paris/France.
Ukuthengwa kwe-Netflix ye-Roku kuya kuba yinto enkulu yokufumana kwimbali ye yosasazo. Yintoni eyaqala njengekholomu yombono ngoku i-rumor efumana amandla, iingxelo Ngaphakathi lweshishini loluntu.
Abasebenzi beRoku, imithombo ithi BIbaye banomdla kwiiveki zakutshanje malunga ukuba nokwenzeka kokufunyanwa, kunye nayo "themba" zikwi-netflix. Ukubaluleka kokufunyanwa kungenxa yokuba izabelo ze-Roku ziye zehla malunga ne-80% ukususela ngoJulayi wonyaka ophelileyo, ziqhutywa kukwehla kwemfuno yevidiyo kunye nokwehla kwentengiso yezixhobo zayo. Ukusasaza.
Intengiso yeRoku, ekujoliswe kuyo yiNetflix
Ishishini elikhulu leNtengiso kaRoku sesona sizathu siphambili sokuba ibe yinto ekujoliswe kuyo kwiNetflix, ngokutsho BI. isigebenga se yosasazo Uhamba ngexesha elinzima okokuqala kwiminyaka eli-10, kwanaseMexico, yiyo loo nto esanda kuqinisekisa ukuba uzakuba nesicwangciso ngeentengiso kwaye uya kufika kwangethuba kakhulu kunokuba ebelindelekile.
Ngokwamanani avela BI, Iqonga lentengiso likaRoku lenze ingeniso yeedola ezingama-647 ezigidi kwikota yokuqala ka-2022., ngokuphindwe kasixhenxe kunoko kuveliswa ngokuthengiswa kwesixhobo. Ke le nkampani yeyona Netflix inokuthi ijonge iqonga layo.
Amahemuhemu ngaphakathi kweRoku afikelele kwinqanaba kangangokuba inkampani yade yavala ukuthengiswa kwezabelo kubasebenzi bayo, ngokwemithombo. Nangona esi sigqibo sinokwenziwa kwezinye iimeko, njengangaphambi kwesibhengezo esikhulu, kuyamangalisa ukuba uRoku uyenzile ngokuchanekileyo ngeli xesha, ingxelo ichaza.
Eminye imithombo enolwazi kunye neengcali zoshishino zibonisa ukuba Ixesha elifanelekileyo kwiinkampani zombini ukuba iNetflix ithatha iRoku. Ukwehla kwexabiso lesitokhwe sika-Roku kuthoba ixabiso lemarike, kwaye ke oku kuya kuba sisivumelwano esincinci kwiNetflix.
Umphathi ophezulu weRoku uthe Iqalisiwe ukuba isivumelwano phakathi kweenkampani ezimbini “Iza kulungelelaniswa kakuhle ngokwenkcubeko, ishishini kunye noqingqo-maxabiso lwangoku”kuba iNetflix ifuna ukungena kwicandelo leentengiso "kwaye uRoku unayo".
INetflix "yayinayo" iRoku, kwaye yayiyeka
Phezu kwako konke oku, kukho ezinye iimbono malunga nokuthenga okunokwenzeka. Umthombo weRoku uthi Iqalisiwe ngubani othandabuzayo malunga nokufumana iNetflix.
Anthony Wood, umseki kunye ne-CEO yeRoku, uphuhliso lwesixhobo yosasazo xa yayikwi-netflix ngeminyaka yoo-2000. Nangona kunjalo, uReed Hastings, umququzeleli kunye ne-CEO ye-Netflix, ugwebe le shishini elinokwenzeka kwi-2008, ngesiseko sokuba akukho nzuzo yokuba neqonga lesixhobo esinye, njengoko kunokunciphisa ukuhanjiswa kwesicelo sayo. yosasazo kwamanye amaqonga. Emva koko kwi-2014, uHastings waphinda wathi wayengenamdla kwishishini le-hardware.
Nangona kunjalo, kwimeko yangoku yeNetflix, ukufumana ishishini elikhulu lentengiso ye-Roku kuya kuyinika inzuzo enkulu yokhuphiswano ngokuchasene ne-HBO kunye ne-Disney, izimbangi zayo eziphambili, ngokwazi umbulelo kwizixhobo ze-Roku, oko abasebenzisi bakubona kwiiplatifti zabo zotshaba.
I-Roku ngoku ineeakhawunti ezisebenzayo ezingaphezulu kwezigidi ezingama-61ngokuvumelana BIukuqaphela ukuba i-Apple kunye ne-Amazon banamaqonga yosasazo kunye nezixhobo zakho. Ke, ukufumana le nkampani yeRoku inokuba sisixhobo esinamandla kwiNetflix.
Ngokuchasene nayo yonke le nto, iingcali zeshishini zikhankanya ukuba ayinakuba lelona xesha lilungileyo lokuba iNetflix ifumane into enkulu, njengoko kulindeleke ukuba ihlawule ubuncinci. isihlanu sexabiso le-88 yeebhiliyoni zeerandi ze-Rokungelixa abanye besithi abalawuli be-antitrust banokuyeka ukuthatha.
Akukho nto iqinisekileyo okwangoku, la ngamahemuhemu amsulwa kunye nezimvo zeengcali, kodwa ngengxolo eninzi ngeenxa zonke, mhlawumbi kukho into eyenzeka phakathi kweNetflix kunye neRoku.
SOURCE: Uphonononga Iindaba
Ungalibazisi ukwabelana ngenqaku lethu kwiinethiwekhi zentlalo ukusinika ukomelela okuqinileyo. 👓