✔️ 2022-05-08 09:00:00 - Paris/France.
Ryan Haines / Android Authority
Netflix ithathe ihlabathi ngokumangalisayo ngokubhengeza ukwehla kwababhalisi bayo bokuqala ekuqaleni kwale nyanga. Ukulahla ababhalisi be-200 emva kweminyaka elishumi yokukhula akukho joke. Iposta yeenkonzo zempilo Ukusasaza ibikwiliza lokudalwa komxholo, ukufunyanwa kwababhalisi kunye nokukhula iminyaka. Nangona kunjalo, nokuba ubeka ecaleni ukukhula kobulungu okubangelwa yi-COVID kunye nokucotha kwayo okulandelayo, ukwehla kwabaphulaphuli bekulixesha elide lisiza. Yibize ukudinwa kobhaliso okanye isicwangciso somxholo ongalunganga, ukwehla Netflix inokuba libali elilumkisayo kunye nesifundo sokufunda phantse kuyo yonke inkonzo Ukusasaza. Nasi isizathu.
Funda ngakumbi: Netflix kufuneka akhethe phakathi komgangatho kunye nobungakanani ukuba ufuna ukuhlala phezulu
Ingxaki yobuninzi
Ngexesha lokupapashwa, Netflix Iingxelo zase-US ngaphezulu kwe-2 yemiboniso yeTV kunye nobuncinci be-247 bhanyabhanya. Lo ngumxholo ongaphezulu kunokuba nabani na anokubukela ngokufanelekileyo. Kwaye nangona kunjalo, ukufumana umxholo wokuwonwabela kuqhubeka kungumsebenzi. Le ngxaki yandiswa ngakumbi xa uqwalasela inyanda yeenkonzo Ukusasaza ezongezelelweyo. Ngapha koko, ingxaki imbi kangangokuba i-doomscrolling ye Netflix ibe yimeme esemthethweni. Ukuthandwa kweengcebiso zethu Ukusasaza ukuba ujonge ntoni Netflix kule veki ibonisa ukuba abasebenzisi abakwazi nje ukuqonda ukuba bajonge ntoni eqongeni.
Ngoku akusafani Netflix khange ibenasabelo sayo esilungileyo se-blockbuster hits. Imiboniso efana neNdlu yeeKhadi, i-Dark, i-Ozark, i-Stranger Things, kunye ne-Bridgerton ibe yinxalenye ye-zeitgeist yenkcubeko. Nangona kunjalo, kuyo yonke i-Stranger Things, inkonzo iodola ngokukhawuleza kwaye irhoxise imiboniso elishumi ekhokelwa phakathi. Umlinganiselo wesignali ukuya kwingxolo utyekele kakhulu kwi-derivative, umxholo ofanayo endaweni yee-IPs ze-blockbuster ezishiya impembelelo ehlala ixesha elide. Ngokuqinisekileyo ayincedi loo nto Netflix ithambekele ekususeni umxholo ngaphambi kokuwunika ixesha lokuphuhlisa abaphulaphuli. Hayi Netflix, Ayiyiyo yonke imiboniso enokuba yiMidlalo yeSquid, kwaye akufuneki ibe.
Imiboniso efana neMidlalo ye-Squid kunye ne-Stranger Things ibe yinxalenye ye-zeitgeist yenkcubeko, kodwa imele yodwa phakathi kwe-glut ye-mediocrity.
Ukugqithiswa "kokulunga ngokufanelekileyo" kumxholo ophakathi Netflix ikhupha isicwangciso esijolise ngakumbi ekuboneleleni isixa esikhulu somxholo wokuzalisa. Isenokuba ngumba ophuma kwixesha elidlulileyo lokurenta iDVD yenkampani, kodwa ukuba yivenkile yevidiyo ye-Intanethi ayisesiso isicwangciso esinentsingiselo. Ngelixa umxholo odibeneyo ugcina abasebenzisi kwiqonga, kuthatha umxholo onentsingiselo yantlandlolo ukuzisa abasebenzisi apho. Idabi leebhola zamehlo lithetha ukuba ugxininiso luphinde lube kumgangatho phezu kobuninzi. Abasebenzisi banalo kuphela ixesha elininzi njengoko banalo, kwaye ukunyuka kweenkonzo ezizezinye kuye kwanika ababukeli iinketho ezininzi njenge-Apple TV Plus kunye ne-HBO Max.
Eyeleleneyo: I-18 ye-Apple TV Plus ibonisa ukuba kufuneka uyibukele kuqala
Netflix Sukuyihoya ingxaki. Kumnxeba wayo wamva nje wemivuzo, inkampani ithe: “Kwicala lomxholo, siphinda kabini uphuhliso lwamabali kunye nokugqwesa kokuyila. Inkampani iphinde yathi: “Isicwangciso sethu kukukhawulezisa ukubonwa kwethu kunye nokukhula kwengeniso ngokuqhubeka nokuphucula yonke imiba Netflix, ngakumbi umgangatho wenkqubo yethu kunye neengcebiso, eyona nto amalungu ethu ayixabisa kakhulu. »
Le ngxaki yomxholo ongekho mgangathweni yandiswa ngakumbi yimodeli yolwaneliseko olukhawulezileyo lwe Netflix. Ukususela ekuqaleni, Netflix Ngokwenyani wadala ingqikelelo yemiboniso-bhanyabhanya yokubukela. Kutheni ulinde iveki isiqendu xa unokubukela isizini yonke ngexesha elinye? Ewe kunjalo, kukho inqanaba lolwaneliseko olukhawulezileyo onokuthi ube nalo ekugqibezeleni umboniso ngosuku lokuqala kwaye ube nako ukuxoxa ngayo nabahlobo. Nangona kunjalo, oku kubeka ingozi ekunciphiseni ubomi beshelufu yemveliso ukuba ibha yomgangatho womxholo ayiphezulu ngokwaneleyo. Ngaphandle kwento yokugcina abasebenzisi bebambekile kwaye babuyele kwinkonzo, kukho umngcipheko wendalo wokuhlukaniswa.
Ukwaneliseka kwangoko okudityaniswe nomxholo ophakathi yeyona ndlela ilungileyo yokuphulukana nodumo.
Ngeli xesha, i-HBO Max kunye ne-Apple TV babuyele kwi-cadence yesiqhelo yeveki yokukhutshwa kwe-episodic egcina ababhalisile bebambekile kwaye babuyela eqongeni. Oku kunceda ukwakha ulindelo nokugcina abaphulaphuli bexakekile.
Okubangela umdla kukuba, enye inkonzo ebonakala ngathi ibambe ibhalansi elungileyo phakathi komxholo omninzi kunye nomgangatho ohambelanayo nguXbox Gamepass. Kwincoko kunye nomlingane wam uAdam Birney, uyangqina ukuba ukujikeleza kwenyanga kunye nokukhethwa kwemidlalo okulungiselelwe kuye kwamkhokelela ekubeni afumane amatye anqabileyo amaninzi. Kusekuninzi okunokufunyanwa, kodwa ukucutshungulwa okuncinci kuthetha ukuba kulula kakhulu ukufikelela kulo mxholo.
Bona kwakho: Xbox Gamepass: Yonke into ekufuneka uyazi
I-Apple TV ibonakala ilandela imodeli efanayo apho imiboniso ikhutshwa ngesantya esincinci kwaye ugxininiso lusemgangathweni endaweni yokukhukula inkonzo enomxholo ophantsi. Ngelixa ndandingengomlandeli omkhulu wethala leencwadi elinyiniweyo ekusungulweni kwam, mna ngokobuqu ndafumanisa ukuba phantse wonke umboniso unamabali abandakanyayo awayendigcina ndibambekile. Indlela ibonakala ihlawula i-Apple, njengoko inkampani sele idlulile kwi-40 yezigidi zababhalisi abasebenzayo nangona inemiboniso ye-120 kunye neemuvi eqongeni.
Ukufunyanwa ngundoqo
Dhruv Bhutani / Android Authority
Mubi
Iinkxalabo zam malunga neqhinga Netflix nangona kunjalo, yiya ngaphaya komgangatho womxholo. Ngokukodwa ngakumbi, malunga nokufumanisa loo mxholo. Indlela yenkampani eqhutywa yidatha Ukusasaza ayikrwempa kwaphela umphezulu wethala leencwadi layo. Njengomlandeli bhanyabhanya owothusayo, ndidiniwe kukucetyiswa kuluhlu olufanayo lweefilimu ezidumileyo ezifana neThe Conjuring. Ndiyayazi lo nto Netflix inamanxeba anzulu njengeNdlela eziNdala, kodwa ifilimu ephumelele ibhaso ayizange inconywe kum ngaphandle kokusebenzisa kwam umxholo owoyikisayo.
Ukhetho lwethu : Iimuvi ezingcono kakhulu Netflix kwiindidi ezininzi
Indlela eqhutywa yidatha ye Netflix isebenza kakuhle ekuvezeni umxholo odumileyo. Nangona kunjalo, akakwazi ukulinganisa inkalo yeemvakalelo ye-cinema. Iithegi zohlobo zinokucebisa ukuba iifilimu ezothusayo ezimbini kufuneka zidityaniswe kunye, kodwa maninzi kakhulu ama-nuances abandakanyekayo. Ukwenza iingcebiso ezisekelwe kumxholo odumileyo akusebenzi kakuhle ngokwaneleyo ukugcina abathandi befilimu bebotshelelwe.
Ngakolunye uhlangothi, nangona i-niche kwindalo kwaye ilinganiselwe kwisibheno, u-Mubi uqinisekisa amava avuselelayo e-cinematic. Oku kubangelwa ubukhulu becala kunyango lomntu emva kokukhethwa kwefilimu nganye eyongezwe kwiqonga.
I-AI ayikwazi ukulinganisa inkalo yeemvakalelo zeengcebiso zomxholo, ukunyanzeliswa komntu kunye noluhlu lokudlalwayo olwenziwe ngumsebenzisi lunokunceda ukusombulula le ngxaki.
Spotify, i Netflix evela kwihlabathi le Ukusasaza yomculo, ijongene nengxaki efanayo, kodwa ikwazile ukuyijikeleza ngolawulo olukhokelwa ngumsebenzisi. Kwezi ntsuku, indlela endiyithandayo yokumamela umculo kuluhlu lokudlalwayo lwabasebenzisi abenza umsebenzi ongcono wokundazisa kumagcisa amatsha kunee-algorithms zikaSpotify. Njengoko kulindelekile, ukufikelela ngokulula kumxholo womgangatho ophezulu kundigcina ndibambekile eqongeni.
Eyeleleneyo: Iingcebiso zokufumana okuninzi kwiprimiyamu yakho okanye iakhawunti yasimahla yeSpotify
Xa kudityaniswe nomxholo olinganiselweyo womgangatho ophezulu, kubaluleke ngakumbi ukuba nenkqubo yengcebiso eyomeleleyo ebeka phambili ukufunyanwa ngaphezu kokubukela umxholo ofanayo kunye ne-twist eyahlukileyo. Ababhalisi kufuneka bazive benemvakalelo yochulumanco kwaye bazibuze ngalo lonke ixesha bengena eqongeni malunga ne-déjà vu eyothusayo ebonakala ngathi iyasitha iphepha lasekhaya le. Netflix.
Ukwenziwa ngokwezifiso kweGranular
Hadlee Simons/Android Authority
Ingxaki yokufunyanwa komxholo ikwayimveliso yentsebenziswano elinganiselweyo yomsebenzisi nomxholo. Ngokuqinisekileyo, ungakala imuvi ngobhontsi phezulu okanye oobhontsi phantsi, kodwa oko akwanelanga ukubala ukuba uyithandile kangakanani. Ixesha lokubukela lelinye i-metric esetyenziswa ngokuqhelekileyo, kodwa ndihlala ndisebenzisa iimuvi kwiipakethe ezinobungakanani bokuluma.
Netflix ulinge ngobhontsi kabini ukuchonga umxholo owonwabele. Nangona kunjalo, isikali esinye ukuya kwisihlanu okanye ukukala okusekwe kwinani leenkwenkwezi inokuba yindlela engcono yokuqonda izinto ezikhethwa ngababukeli.
Bukela ngakumbi: Eyona miboniso bhanyabhanya ilungileyo onokuzithintitha kuyo Netflix
Ukuya phambili, ingxaki yobuntu ifikelela kuwo onke amaqonga e Ukusasaza. Netflix, Spotify, kunye namanye amaqonga amaninzi akanalo ukhetho lokwenyani lokucoca umxholo. Umzekelo, andinamdla wokumamela umxube wezinye iingoma zam endizithandayo, kwaye andifuni nokuva umxholo osuka kwii-albhamu ezidityanisiweyo ezihlala ziphoswa kumgca wam wokumamela. USpotify akaboneleli nangayiphi na indlela yokubakhupha.
Kunyanzelekile ukuba iinkonzo ze Ukusasaza yeka ukuba ngabathengisi ababawayo bomxholo ophakathi kwaye ubuyele ekubeni ngoononcwadi kunye neengcebiso ezicingisisiweyo.
Iinketho ezininzi zokucoca okanye ukwenza ngokwezifiso zichasene nayo yonke "igcine ilula" iparadigm yeenkonzo zewebhu. Ukusasaza, kodwa ingafihlwa kakuhle phantsi kwemenu yezicwangciso eziqhubela phambili. Inyani yeyokuba nokuba ilungile kangakanani na i-AI ekucingeleni umdla wabasebenzisi, ayinakuthathela ingqalelo izinto ezikhethwa ngamakhulu ezigidi zabasebenzisi. Nonyango lomntu lunokuhamba ngoku kuphela. Ukunika ulawulo umva kubasebenzisi iya kuba linyathelo elikhulu ekuyekiseni iinkonzo ekubeni abathengisi abanomdla kwaye endaweni yoko babe ngoonolayibrari okanye abalondolozi kwakhona.
Ukuba konke oku kubonakala kucacile kuwe, mhlawumbi kunjalo. Netflix kwaye iSpotify yaqhuma ngexesha apho babengenalo ukhuphiswano. Nangona kunjalo, ukungena kweembangi ezinzulu kunye nelifa lokudala umxholo wokuqala bekulindeleke ukuba kubeke i-damper ekukhuleni Netflix, ngakumbi. Kwimeko kaSpotify, inkonzo kufuneka isoloko isilwa nenzuzo, ukunyanzeliswa, kunye nemizamo ephindaphindiweyo yokuba ngabavelisi.
Idabi lokwenyani liyeza apho uninzi lwamaqonga Ukusasaza kuya kufuneka ukuba yenze izigqibo ezicwangcisiweyo ezigxile kugcino lwabasebenzisi endaweni yesicwangciso sokulungisa ngokukhawuleza ukufumana imirhumo enokuthi ihlale ixesha elide. Kwaye ngelixa iinkonzo ze Ukusasaza Ngelixa ezinye iindlela, njenge-Apple TV, zinokuba nesiqalo kumgangatho womxholo okwangoku, zikwabeka emngciphekweni wokuya kwikamva elifanayo eligcwele ukudinwa kweTV. Ukusasaza ngaphandle kokuba kuthathwe amanyathelo kwangethuba.
Qhubeka ufunda: Yintoni entsha Netflix kule nyanga ?
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SOURCE: Uphonononga Iindaba
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