✔️ 2022-03-31 18:19:09 - Paris/France.
UViu yinxalenye yePCCW Media Ltd esekwe eHong Kong.
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Umsasazi waseAsia uViu ubone umrhumi obalulekileyo kunye nokukhula kokwenza imali kulo nyaka uphelileyo, ujonga umhlaba Ukusasaza ngakumbi nangakumbi emangalisayo. Ngelixa abadlali behlabathi bethanda Netflix kwaye iDisney yenza ukungena ngenkani e-Asiya, iViu ithembele kwimodeli yayo ye-hybrid "freemium" kunye noqhagamshelo olunzulu ngaphakathi kwe-ecosystem yengingqi ukuze ikhule. Yasungulwa ngo-2015, iViu iphethwe yinkampani yabazali, iPCCW Ltd, eqhutywa ngusozigidigidi uRichard Li.
Kwimarike ye-Asia-mpuma ye-Asia kulo nyaka uphelileyo, ukukhula kwababhalisi beViu kubekwe kwindawo yesibini, ngokutsho kophononongo olwenziwe yiMedia Partners Asia. I-Disney yafika kuqala, kunye nesiseko sabathengi be-7,2 yezigidi, ngelixa i-Viu ine-6,5 yezigidi kwaye Netflix ine-6,4 yezigidi. Enye yamandla kaViu ngamandla entsebenziswano kunye nokudityaniswa nabasebenzi bonxibelelwano lwengingqi – umngeni ophambili amaqonga onxibelelwano ajongene nawo. Ukusasaza Abantu baseMelika bajongana xa bengena kwiimarike zaseMzantsi-mpuma Asia.
UHelen Sou, uMlawuli wezoRhwebo we-Viu Asia, wabelana ukuba imodeli yeqonga ye-freemium isebenza ngcono kwindawo eyohlukeneyo njengeSoutheast Asia. Ababukeli banokufikelela kuwo wonke umxholo kwiqonga ngokubhaliselwa okuhlawulwayo okanye imodeli yasimahla, esekwe kwintengiso. “Imakethi nganye iya kuba namanqanaba ahlukeneyo okwamkelwa kwe-OTT. Ezinye iimakethi, idatha inexabiso eliphantsi, [okanye] bane-TV ehlawulelwayo. Kwezinye iimarike, i-TV yokuhlawula ayisebenzi - abantu abaqhelanga ukuhlawulela umxholo, "utshilo uSou. “Imodeli yefreemium ke ngoko yeyona ndlela ilungileyo kula manqanaba ohlukeneyo okwamkelwa. »
I-Sou yabelana ukuba ingeniso eyahlula phakathi kwengeniso esekelwe kubhaliso kunye nengeniso yentengiso malunga ne-50-50, nangona kukho umahluko omncinci kwilizwe ngalinye. "Bonke abaqhubi be-telecom, ngenxa yotyalo-mali lwabo olukhulu kwi-4G kunye ne-5G, bafuna abasebenzisi ukuba basebenzise idatha," kusho uSou. “Siyila imveliso yethu kungekuphela nje ukuququzelela abasebenzisi bethu, kodwa namaqabane onxibelelwano bonwabile kakhulu. Umthamo wethu wokusebenzisa idatha yombukeli malunga ne-60% ephezulu kunabasebenzisi abaqhelekileyo base-Southeast Asia. »
Iqonga elisekelwe eHong Kong lixhomekeke kwiingcambu zalo ezinzulu kwishishini lomxholo waseAsia ukukhusela imiboniso yengingqi yeprimiyamu phambi kwabanye abakhuphisana nabo. Ngelixa izicwangciso zangaphambili ze Netflix kunye neDisney e-Asiya babegxile ekuziseni amathala eencwadi abo omxholo odumileyo waseHollywood kummandla, iViu yaqhubeka nokukhulisa umxholo wayo waseKorea. Oku kubandakanya iidrama zaseKorea ezidumileyo kunye nemiboniso eyahlukeneyo, kunye nomxholo waseTshayina kunye nesiJapan.
Izinikele ekunikezeni ilayisensi yesiqulatho saseAsia kwiminyaka yayo emibini yokuqala njengeqonga le-OTT, i-Sou yabelana ngokuba ngedatha eyaneleyo eqokelelwe kwimikhwa yabathengi kunye nomdla wentengiso, uViu waziva ezithembile ukuqhubela phambili kuphuhliso lweemveliso zokuqala. Kutshanje, iye yaphehlelela uluhlu olutsha lweViu Originals, ukujoyina ugqatso lophuhliso lwe-IP apho ishishini lesoftware Ukusasaza ijike kakhulu. USou uyala umbono "wendawo yokuzalisa" kwisithuba se Ukusasaza, egxininisa ukuba kukho rhoqo iimarike zokwandisa kuzo.
Kulindeleke ukuba kukhutshwe iiViu zaseKorea ezimbini kwiinyanga ezizayo. Sekunjalo ubomi bam iya kuqala ngo-Epreli, idlala nomlingisi u-Lee Joon-gi. Enye i-comedy yothando Ukususela ngoku, ixesha lokubonisa! kunye nePark Hae-jin. I-Viu iya kwandisa imveliso yayo yoqobo kwiimarike eziphambili njengePhilippines, iThailand kunye ne-Indonesia, kwaye iya kusungula izihloko ze-30 ngeelwimi ezintandathu kummandla.
Isicwangciso se-streamer se-hyper-local sibandakanya ii-ofisi ezibonakalayo phantse kuzo zonke iimarike, kubandakanya iSingapore, iHong Kong, iMalaysia, i-Indonesia, iiPhilippines, iThailand kunye neMyanmar. Ngaphandle koMzantsi-mpuma we-Asia, iViu ikwasebenza eMzantsi Afrika nakuMbindi Mpuma amazwe afana neSaudi Arabia, United Arab Emirates, Egypt, Jordan kunye neQatar.
UViu uye wasungula iiForam zePitch ukudala amathuba okusebenzisana kwi-IP yasekuqaleni kunye nabalawuli bemimandla, ababhali besikrini kunye neengcali zokuyila. Iforamu yayo yokuqala yabanjwa e-Indonesia, yaphawulwa njengelizwe elibalulekileyo lokukhula ngabasasazi abakhulu behlabathi. Ukusukela ngoko, iiforum zepitch ziye zenzeka eMalaysia naseThailand.
SOURCE: Uphonononga Iindaba
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