😍 2022-05-12 14:31:14 - Paris/France.
Ishishini lezolonwabo eAfrika lihambe umgama omde kwiminyaka yakutshanje. Ngokomzekelo, ishishini lomculo liye lakhula kangangokuba abona bantu babalaseleyo ehlabathini benza ingeniso, ngokuyinxenye ngenxa yokukhula kweentlobo zomculo womthonyama njengee-afrobeats. Ngokufanayo, iifilimu zaseAfrika ziye zatsala ingqalelo yehlabathi. Uthotho lwamva nje lwezivumelwano phakathi kwabavelisi bemiboniso bhanyabhanya nomabonakude base-Afrika kunye nezitudiyo zehlabathi kunye nabasasazi luphawula inguqu yolwandle ukusuka kumashumi eminyaka adlulileyo apho italente yama-Afrika kunye norhwebo lwase-Afrika lwalungahoywa, lungahoywa okanye lugxothwa.
Ngenxa yoko, imarike Ukusasaza e-Afrika kuye kwakho ukukhula okumangalisayo. Ingxelo yeConviva ibonisa ukuba imfuno yeenkonzo zempilo Ukusasaza kwiimarike ezinkulu zase-Afrika ezifana noMzantsi Afrika, iNigeria, iYiputa, iKenya, njl., ikhule nge-273% kwi-Q2021 XNUMX. Netflix, iqonga le Ukusasaza eyona bhanyabhanya isetyenziswa kakhulu ehlabathini, ithatha ngaphezu kwesiqingatha sobhaliso Ukusasaza eAfrika. Nangona kunjalo, ingxoxo iyaqhubeka malunga nokuba imarike ye Ukusasaza Iifilimu zaseAfrika ziya kudubula nanini na kungekudala.
Ngelixa i-Afrika ilikhaya labantu abangaphezu kwebhiliyoni, enye ingxelo ithi inabasebenzisi abangaphantsi kwe-5 yezigidi ezibhalisiweyo zevidiyo-kwimfuno (SVOD). Ngelixa oku kuphawula ukuphucuka okubalulekileyo ukusuka kumanqanaba angaphambi kobhubhani, kusekho intaba ekufuneka inyuke. Kodwa le datha ibeka umbono weglasi enesiqingatha. Ngoko ke oku akuphikisani okanye ngokuchasene nelinye icala lengxoxo. Endaweni yoko, kungcono ukuqonda ukuba ubhaliso lwevidiyo olufunwayo luphuhliswe njani kwezinye iimarike kwaye ubone ukuba yintoni eyenza iAfrika ibe yodwa.
Ekuqaleni, Netflix
Akunakwenzeka ukuthetha ngeengcambu ze-SVOD ngaphandle kokuthetha Netflix. Imbali ye-SVOD yimbali ye Netflix. I-SVOD, njengoko sisazi namhlanje, yaqala nini Netflix yasungula iwebhusayithi yayo yomrhumo wenyanga eUnited States ngoSeptemba 1999. Netflix yaqala ngasekupheleni kweminyaka yoo-'90s njengenkonzo yokurenta imuvi ye-Intanethi eyathi ekugqibeleni yatyhalela ngaphandle abantu abakhuphisana nabo abadala njengeBlockbuster. Netflix yavuthuza ishishini xa laliqala ukunika ababukeli ithuba lokutya konke-onako-okutyayo nge-9,99 yeedola ngenyanga.
Ingakumbi, Netflix yafumana isikhundla esiphezulu ngexesha le-Intanethi, eyathi yavela kwi-bubble ye-Intanethi. Ngenxa yokwamkelwa ngokukhawuleza kwe-Intanethi elizweni, kwakulula ukuba imodeli yobhaliso ifumane ukwamkelwa. Ke umbono wokuqala weSVOD yayikukunika abantu indlela ephantsi nefanelekileyo yokufikelela kunye nokubukela iimuvi. Kwaye njengoko i-intanethi yavela, Netflix wenza okufanayo, kanye Ukusasaza yeefilimu. Ngoku sinamanye amaqonga amaninzi Ukusasaza, kwaye umxholo uye waba yindawo entsha yokhuphiswano. Kodwa yintoni ebalulekileyo kukuba ngenxa yokuba i-SVOD yayiyinxalenye yenguqu yenkcubeko yabantu baseMerika, uphando lubonisa ukuba i-85% yamakhaya aseMelika ane-SVOD namhlanje.
Enye inyani yaseAfrika
IAfrika ayizange iguqukele Ukusasaza yeefilimu ngendlela efanayo neemarike zaseNtshona. Akukho nkampani idlale indima efanayo neBlockbuster. Endaweni yoko, ishishini lokurenta iimuvi yayilishishini elidumileyo nelingekho sikweni eliqhutywa kwiivenkile ezincinci kunye neekhiski. Kwaye ngenxa yokuba yayingeyiyo imarike emiswe kakuhle, ubuqhetseba yayiyingxaki enkulu kubenzi befilimu.
Ngeli xesha, inguqu ye-Intanethi ayizange ifike kwangoko e-Afrika. Endaweni yoko, unxibelelwano lwaba liza letekhnoloji lokuqala kule nkulungwane. Ke xa i-SVOD isaziwa ngakumbi kwinkcubeko yaseNtshona, i-Intanethi yayiseyinto entle kubantu abaninzi baseAfrika.
Njengoko ukungena kwebroadband e-Afrika kusanda, i Ukusasaza iye yamkelwa naseAfrika. Nangona kunjalo, umahluko kukuba ukuba i-SVOD yavela kunye nenkcubeko yaseNtshona, i-Afrika ingenisa "imveliso egqityiweyo". Ngoko endaweni yokukhula kunye nombono, imarike kufuneka iyamkele. Yinkcubeko yokukhuphela iimuvi simahla kwiindawo zamapirate ezikhule kunye nentengiso. Ngoku, ukuze imakethi yamkele i-SVOD, i-joe ephakathi kufuneka iyibone njengenye indlela engcono. Oku kuthetha ukuba iinkonzo ze Ukusasaza kufuneka ingabizi kwaye isebenziseke ngakumbi imidiya yokuzonwabisa. Ngoku umceli mngeni kukufumana abantu ukuba bakhethe iiplatifomu ze-SVOD phakathi kwe-plethora yeendawo abakhuphela kuzo iifilimu.
Ukukhula kancinci okanye ukopha kancinci?
Ngelixa inkcubeko ye Ukusasaza ikhule kakhulu e-Afrika kwiminyaka yakutshanje, kufanelekile ukuvuma ukuba ayinakukhula ngokukhawuleza kuneziseko zophuhliso. Imimandla emininzi isasokola nge-intanethi emdaka nebiza imali eninzi. Kodwa amaqonga e-SVOD anokukhathazeka ngakumbi kunesantya se-intanethi.
Ngokwengxelo ye-Deloitte, izigidi zabantu kwihlabathi liphela, kubandakanya ne-Afrika, ziya kurhoxisa umrhumo wabo ohlawulelwayo kwiinkonzo zevidiyo ezifunwayo ngo-2022, amazinga echurn afikelela phezulu ukuya kuthi ga kwi-30% kwimarike nganye.
Ngo-Epreli, Netflix ababhalisile abalahlekileyo okokuqala ngqa kwiminyaka elishumi. Ixabiso layo lesabelo liye lawa ngaphezu kwe-70% ukususela ngoNovemba kunyaka odlulileyo. Inkampani yathi ukwabelana ngephasiwedi kuyonakalisa ukukhula kwayo. Okwangoku, abasebenzisi babelana ngeephasiwedi ukunciphisa iindleko. Ke inkampani inokhetho olunzima lokuqhubeka nokwabelana nge-password kunye nokulimaza ishishini layo ngokucothayo okanye ukulimisa kwaye ilahlekelwe ngababhalisi abangakwaziyo ukufikelela kwiinkonzo zabo ngokuzimeleyo.
Ayikokuqala ngqa ukuba ababoneleli-nkonzo Ukusasaza kufuneka enze izigqibo ezinzima malunga norhwebo lwaseAfrika. Ngo-2020, i-Iroko TV, eyayibizwa ngokuba " Netflix yase-Afrika,” yashiya imarike yaseAfrika emva kweminyaka elishumi ukuya “kugxila kwi-ARPU ephezulu (ingeniso eqhelekileyo ngomsebenzisi ngamnye) kubathengi baseMntla Merika naseNtshona Yurophu.” Kwisincoko sakhe, uJason Njoku, umseki we-Iroko, uvumile ukuba imarike yamazwe ngamazwe igalele i-80% yengeniso yenkampani kwaye inkampani itshise imali eninzi yokusebenza e-Afrika. Kwiminyaka embalwa ngaphambi kokukhululwa kwe-Iroko, wayisusa ngokupheleleyo iqonga lakhe laseAfrika Ukusasaza, ukutshintshela kwimodeli yokukhuphela ifayile ye-Android.
Ileta kaNjoku yabonisa ukuba ngelixa iAfrika inabemi abanomtsalane, imarike yayincinci kunokuba abantu abaninzi beqikelela. Kwaye ngokufanelekileyo, ukugqithisa amandla okuthenga ama-Afrika kukhokelele ekwehleni kwezinto ezininzi zokuqalisa.
Nangona kunjalo, i-Afrika inabemi abakhulayo abancinci kunye ne-tech-savvy. Ngoko ke kunzima ukungayiboni njengemarike enokubakho yeemveliso kunye neenkonzo zedijithali. Ke ngelixa ukuthatha ukubheja kwangoko kuyingozi, imivuzo enokubakho iphezulu. Ke ngoko, ukuvumela abantu abatsha ukuba baqhelane nokuba bathini na amandla abo okuthenga kuhlala kusisicwangciso esisebenzayo. Ukongeza, ngakumbi nangakumbi abantu abancinci bafumana izakhono zedijithali kwaye baguqukela kwitekhnoloji ukonyusa amandla abo okufumana. Namhlanje, akusamangalisi ukubona ulutsha kunye nabaneminyaka engama-21 ubudala besenza inkqubela kula macandelo. Kwaye oko kunokwanela ukuvuthwa imakethi ye-SVOD.
SOURCE: Uphonononga Iindaba
Ungalibazisi ukwabelana ngenqaku lethu kwiinethiwekhi zentlalo ukusinika ukomelela okuqinileyo. 👓