✔️ 2022-03-17 00:20:00 - Paris/France.
I-CEO ye-Endeavour u-Ari Emanuel, okudala exhasa izibonelelo zamaxesha e-boom Ukusasaza, uthe "akanaxhala" ukuba iWarner Bros. Discovery inokuba impompa iziqhoboshi njengoko ibonakala ithatha. Netflix kunye neDisney.
Inkosi yokuFumana uDavid Zaslav, njengoko u-Emanuel ekhumbulayo ngexesha lomnxeba wekota yesine ye-Endeavor, kutshanje uthe inkampani ayifuni "ukuphumelela imfazwe yenkcitho" ngo. Ukusasaza. Lo mgca, unyuswe liGosa eliPhezulu lezeMali uGunnar Wiedenfels kule veki kwinkomfa yabatyali-mali, utsale iintloko ezininzi kwabo baseWall Street abathathela ingqalelo Ukusasaza njengomsebenzi obiza imali eninzi kakhulu kwaye unomngcipheko.
“Andinaxhala ngokwenene ukuba uthi akafuni kuchitha,” watsho uEmanuel ngomhlobo wakhe uZaslav. “Wonke umntu uyachitha. Kwaye kwakhona, khangela, kukho abasixhenxe, abasibhozo abadlali emarikeni.
Nangona i-Endeavor isaziwa ngokuba yi-WME, ipotifoliyo yayo yahlukene, ithatha imidlalo, imisitho, itekhnoloji kunye nezinye iindawo. Nangona kunjalo, u-Emanuel, owayesakuba yiarhente yexesha elide, akazange athandabuze ukuchaza igama lakhe Ukusasaza ingeniso enkulu yenkampani.
Iyonke inkcitho yenkqubo kuwo onke amaqonga kulindeleke ukuba ifikelele kwi-140 yeebhiliyoni zeedola kulo nyaka, i-CEO yaphawula, ikakhulu ngenxa yokutyhala Ukusasaza. “[Mna noZaslav] siyaqhula ngokuba yimalini aza kuyisebenzisa ukuze akhuphisane nam,” watsho. Ngaphandle kwazo zonke izibhambathiso zikawonke-wonke zokungakhathali, u-Emanuel wagxininisa wathi: “Andikholelwa ukuba abanye babo bachitha imali kumxholo. »
Ukutyhila abadlali abaphambili-iAmazon, iApple, Netflix, Discovery, Warner, Peacock, Roku, Disney, Hulu – UEmanuel uqhubeke wathi: “Ukuba enye yazo iyeka okanye iwe kancinci, ayichaphazeli nyani. Njengoko benditshilo, sikwiqonga le-agnostic.
Kwi-cinema, wongeze, ngexesha lo bhubhani kwakukho abathengi abathathu kuphela abasebenzayo. Namhlanje, "ngoku uneshishini lemidlalo yeqonga elomeleleyo."
U-Emanuel uhlala ethetha ngokusasaza ukuphelisa imfuno yabangenayo ekrwada ukuze bafumane imali emva kokuba ifilimu ibethe imida ethile yengeniso. Kwi Ukusasaza, iintlawulo zenziwa kwangaphambili, kwimodeli "yeendleko kunye" ethatha ubomi obupheleleyo bentengiso yefilimu, kucingelwa ukuba ukukhutshwa ngalunye kuphumelela kwinqanaba elithile. Oku kukhokelele omnye umhlalutyi ukuba azibuze ukuba ingaba impembelelo entle kwizimali ze-Endeavour isuka kuhlaziyo lwe-ramp-up. Ukusasaza inokuthathwa njenge "backback", igama leshishini elithetha izibonelelo zexesha elizayo ezitsalwa kwixesha langoku, ukudala i-artificial bump.
“Kwakungekho kutyhalela phambili,” watsho uEmanuel.
Kwikota yesine, i-Endeavor ithumele ilahleko kodwa ingcono kunengeniso ebilindelwe, kunye nembuyekezo enkulu kwicandelo layo lokumelwa emva kokuwa kweCovid ngo-2020.
SOURCE: Uphonononga Iindaba
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