✔️ 2022-04-20 20:38:20 - Paris/France.
Isenzo se Netflix iye yehla nge-37% ukususela ekubhengezeni ukuhla kwayo kokuqala kubasebenzisi bebonke kwiminyaka elishumi. Ukuphendula, i-CEO ye Netflix, Reed Hastings, wavuma ukuba inkampani ngoku ivulekele iinketho Ukusasaza exhaswa yintengiso, utshintsho olukhulu ekungakhathali kwayo okuxeliweyo ngaphambili kwisicwangciso.
“Bendichasene nobunzima bentengiso kunye nomlandeli omkhulu wokulula kokurhuma,” utshilo uHastings ngexesha lenkomfa yabatyali-mali yayizolo. "Kodwa ... ukuvumela abathengi abangathanda ukuba nexabiso eliphantsi kwaye banyamezele intengiso ukuze bafumane oko bakufunayo kwenza ingqondo eninzi ... sizama ukuyiqonda [oku] kunyaka ozayo okanye emibini."
Ubuso be Netflix kwi Ukusasaza I-ad-supported iza njengoko inkampani ijongene nokhuphiswano olutsha kwaye izama ukufumana iindawo ezintsha zokukhula, njengoko kuqikelelwa ukuba i-100 yezigidi (i-30 yezigidi e-US kuphela) yabasebenzisi bayo babelane ngeephasiwedi zenkonzo. Ngamazwe ngamazwe, Netflix ibone inani lababhalisi bayo lehla kuyo yonke ingingqi ngaphandle kwe-Asiya, icandelo ekukuphela kwalo apho libone ukukhula kweyona kota yamva nje.
Iimpawu zokutshintsha kwe-tectonic kwi Ukusasaza yavela phambi kobhubhane
Iimpawu zokuqala zesilumkiso zokwehliswa kwangoku zavela kwi-2019, xa Netflix ababhalisi abalahlekileyo baseMelika kwi Ukusasaza okokuqala kwimbali yayo. Nangona kunjalo, lo mkhwa wawusithekile xa ubhubhane wafika kunyaka olandelayo, wanyanzela ukuvalwa kunye nokwandisa ababukeli kuwo onke amaqonga. Ukusasaza.
Okwangoku, Netflix ibambe malunga ne-25% yemarike kamabonakude Ukusasaza. Kodwa i-analytics firm GlobalData iqikelela ukuba isabelo se Netflix iya kuhla ukuya kwi-16% ngo-2026, malunga nalapho uHulu kunye neDisney + bahlala khona namhlanje kwi-13% nganye.
Wamkelekile kwiTV entsha yentambo, efana neTV endala
Kwanangaphambi kwentlekele ye-covid-19, ngexesha lokuphehlelelwa kuka-2019 kweDisney + kunye neApple TV +, abahlalutyi baxela kwangaphambili “ukudityaniswa okukhulu”. Umbono uchaza isakhelo apho endaweni yokufuna ukuba ababukeli bavule ezintlanu ukuya kwi-10 Ukusasaza ezahlukeneyo, abathengi ekugqibeleni baya kusebenzisa isicelo esinye sokuhlanganisa ukufikelela kwiinkonzo zabo. Ukusasaza intandokazi.
Ngoku, njengoko umkhwa wokubonelela ngexabiso eliphantsi ukufikelela kutshintshiselwano lomxholo oxhaswa yi-ad, esandula ukwamkelwa nguDisney +, ufumana umfutho, umsebenzi we. Ukusasaza ibonakala ngathi iyaguquka ibe yimodeli kamabonakude wentambo, ngaphandle kweengcingo okanye iidekhowuda. IAmazon, ngenkonzo yayo entsha yeFreevee (eyayisakuba yi-IMDb TV), i-Hulu, i-HBO Max, kunye neParamount + zonke zibonelela ngeendleko eziphantsi zokukhetha ezixhaswa yintengiso. Netflix ibiyeyona ibalaseleyo ukuza kuthi ga ngoku.
SOURCE: Uphonononga Iindaba
Ungalibazisi ukwabelana ngenqaku lethu kwiinethiwekhi zentlalo ukusinika ukomelela okuqinileyo. 😍