😍 2022-05-30 22:45:04 - Paris/France.
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ngo IVeki yeMidiya Izolo, uMlawuli oLawulayo weSouthern Cross Austereo (SCA) uGrant Blackley wabelane nathi ngezinye zezifundo ezifunyenwe yinkampani kwinguqu yayo yedijithali.
Namhlanje, uBlackley uthetha ngakumbi ngolu hambo kunye namanye amacebo abawaqwalaselayo kwiqonga ledijithali leLiSTNR.
Xa ebuzwa malunga nemithetho ye-LiSTNR malunga nokuba yedwa komsindo eqongeni, uBlackley uthe bayaguquguquka. “Ngamanye amaxesha,” wongezelela ngoncumo.
“Eminye imixholo kufuneka isasazwe ngobuninzi. Sifumanisa ukuba izinto esizibeka kuphela kwi-LiSTNR ziyimpumelelo.
Njengomzekelo, uBlackley wathetha malunga nabasasazi be-SCA abaphumeleleyo abahamba ukusuka kwirediyo ukuya kwiipodcasts ezifunwayo. " Pha UHamish kunye noAndy ipodcast iyafumaneka kuwo onke amaqonga ukwenza ukufikelela ngobuninzi. Nangona kunjalo, ipodcast entsha kaHamish kunye noAndy, Iprojekthi yeSikhumbuzongoku izakuba yi-LiSTNR ekhethekileyo.
“Siqala ukuzama umxholo weLiSTNR kuphela. Imalunga nokufunda. Ubaphuhlisa njani abaphulaphuli abathembekileyo abasebenzisa ipodcast ye-#1 eOstreliya? Baza kufudukela kwiLiSTNR ukuba abo baphulaphuli bayazi ukuba kukho enye imveliso abanomdla kuyo.
« Sijonga iipodcasts zethu ze-108 kwaye sithatha isigqibo sokuba yeyiphi ekufuneka ibe ngasemva kodonga olukhethekileyo. Sicinge ukuba oku kuya konyusa ukunyaniseka kwi-app ye-LiSTNR kwaye oko kuyinyani.
Ukufumana abaphulaphuli kwi-LiSTNR kwi-app yasimahla yinto enye, linyathelo elilandelayo lokuzama ukwenza imali ngabaphulaphuli ngaphaya kokuthengisa iintengiso?
UBlackley uphawule amava xa inkampani yathenga uphawu lwepodcast yeKinderling. “Yimveliso yabantwana ebekwe kwinqanaba labazali bethu nabantwana. Bebesele benemodeli yokuhlawula njengoko-uhamba ebesiyigcinile. Umxholo wabantwana uncangathi kakhulu kwaye oomama, ootata, oomakhulu nootatomkhulu kunye nabanonopheli bonke baya kucinga ngokuhlawulela into yokutyebisa ubomi babantwana.
« Ukuba sifuna ukuhlawulisa umxholo, kufuneka siqinisekise ukuba isindululo sexabiso siyabonakala kwaye sinentsingiselo kumthengi. Sifunda njengoko sisiva kubavakalisi abangakumbi, kwaye bonke babonakala besebenza ngokudibanisa ezi zimbini. Ayikho enye. Andiqondi ukuba kukho nabani na osindayo kwindawo yepodcast ngokuhlawula okucocekileyo ngokudlala.
Kubonakala ngathi akunakwenzeka ukuba enye yeendlela zokukhetha i-LiSTNR iya kunika abaphulaphuli ukumamela ngaphandle kwentengiso.
“Siyimoto enkulu kwaye kukho uluntu olukhulayo lwezibhengezo kwaye siphinda kane inani labantu esithetha nabo ngoku malunga nengeniso yentengiso. Inkampani ixhaswa ngemali ngemodeli yentengiso.
“Sifunde lukhulu oko saqala iPodcastOne kwiminyaka emihlanu eyadlulayo ukuba abanye bayaqala ukufunda. Kukho iprimiyamu yeCPM kwipodcasting xa kuthelekiswa nosasazo lwerediyo. Kwaye kufanele ukuba kungenxa yokuba ibandakanya kakhulu, intywila kakhulu kwaye zimbalwa iintengiso.
I-SCA kunye nabasasazi base-Australia batyala imali kwangoko kwi-podcasting
ELondon kwiPodcast Show kwakunzima ukufumana abasasazo bezorhwebo ngaphandle kobukho obuncinane behlabathi. Ngokungafaniyo neAustralia apho intengiso yepodcast ilawulwa ziinkampani zikanomathotholo.
"Ngokwembono yase-Australia, sonke sajonga e-United States," utshilo u-Blackley, ephendula umbuzo malunga nokubheja koonomathotholo bentengiso enkulu kwi-podcasting.
“Ibiyeyona marike ikhulileyo. Kwiminyaka emine eyadlulayo, sasisemva kweminyaka emine eUnited States. Ingeniso yePodcasting eUnited States kulindeleke ukuba ifikelele kwi-2 yeebhiliyoni zeedola kunyaka ozayo. Oku akukukhulu xa kuthelekiswa namanye amashishini, kodwa kubonisa ukuba yindlela yotyalo-mali kwaye iya isiba yinto eqhelekileyo.
“I-Australia ngeendlela ezininzi ngoku ikwindawo yesibini [kwiimarike zepodcast eziphuhlisiwe] kwaye sihambe kwangoko kakhulu. Sasingengoovulindlela, kodwa sasibeka esichengeni ngakumbi, sasihamba kwangethuba yaye sasisebenza nzima.
“Sibe nempumelelo kwangethuba ngomxholo kwaye ukwenza imali kweyesibini. Kufuneka yenzeke ngolo hlobo kuba wakha imarike. Xa oku kwenzeka, waqala ukubona abanye okhuphisana nabo kwimarike.
“I-Australia yimarike enamandla kakhulu kwaye iyindawo ebalulekileyo kubadlali abaninzi bamazwe aphesheya. Umabonwakude ubenjalo kancinane ukutyhubela iminyaka. Besisoloko siphambili kwaye sibetha ngaphezulu kobunzima bethu. Irediyo ayihlukanga.
“E-UK, abanye abasasazi abakaqalisi ukwenza iipodcasts.
“EUnited States, ibiziinethiwekhi ezizimeleyo eziye zaphumelela kakhulu, akunyanzelekanga ukuba zibe ziinkampani ezinkulu zosasazo kunye neenkampani ezimanyelwayo.
“IAustralia ibambekile, sisuka kwiminyaka emine saya kwiminyaka emithathu, emva koko emibini kuphela emva [e-US]. Ngoku siyalingana ngokweziphumo zomxholo, kodwa sisemva ekwenzeni imali ngesandi. Ndingathi siphambi kwe-UK.
I-SCA, iLiSTNR kunye nesicelo seRadio
Abasasazi abakhulu bezorhwebo bakhe abaphulaphuli bakanomathotholo ngo Ukusasaza ngokumanyana ukucebisa ngesicelo sikanomathotholo. Kodwa ngaba baya kuqhubeka bemxhasa?
“I-Radio App yayiyimveliso esakhileyo saza yabanayo,” ucacise watsho uBlackley. “Sinike ishishini ngeARC. Uncedise ukuququzelela uphuhliso lwerediyo kwizithethi ezikrelekrele. Sasiyimarike yokuqala eyaya kuyo i-Amazon Alexa. Banxibelelana ne-ARC kuba ibiyongamela ishishini liphela kwaye inomsindo ofumaneka kwi-app enye. Yayiyindawo yokufikelela lula kubo.
“Oko kuzise uGoogle etafileni. Babambe malunga ne-62% yemarike yesithethi esihlakaniphile e-Australia. Oku kuthetha ukuba sinabadlali ababini abakhulu abaqhuba imarike yokumamela unomathotholo omtsha ngezithethi ezikrelekrele, nto leyo esincedileyo ukuba sikhawuleze sifike kule ndawo sikuyo namhlanje.
« IRadio App ayibonwa njengendawo esiya kuba kuyo sonke kwixa elizayo. Sakhe i-LiSTNR ye-SCA kuba sifuna ukubamba izikhululo zethu zerediyo ezingama-99 kunye neepodcasts zethu ezili-108 kunye nezikhululo zethu zikanomathotholo ezingama-25. Ukusasaza umculo, iindaba zethu ezingama-65 kunye neemarike zolwazi, i-AFL yethu, i-NRL kunye nosasazo lwemidlalo yeqakamba kunye namaqabane ethu aphesheya.
“Siza kuqhubeka nokulinga izinto ezinje nguAndy Lee incwadi kunye nezinye iincwadi.
"Indlu ye-LiSTNR ikhona ukuba ibe nedatha yomntu wokuqala, ukubonelela ngokukhetha kunye nokungena lula. Ikwanika umdla kwaye kuyayonwabisa. Oku kutsala abaphulaphuli ukuba baphulaphule ixesha elide.
“Sinamaxesha okuhlala angaphezulu kweeyure ezimbini, maxa wambi ngaphezu kweeyure ezine. I-LiSTNR ayivulelekanga kulo lonke ushishino kwaye asisiyo i-aggregator. Singumnikezeli we-premium audio.
UBlackley uthe i-SCA ifumana iindlela zasekhaya nezamazwe ngamazwe kubantu abafuna ukuqalisa ingxoxo malunga nokujoyina i-LiSTNR.
Ngokuphathelele ikamva le-Radio App, uBlackley uthe eso iya kuba sisigqibo sebhodi ye-ARC, engumnini we-app.
Xa ebuzwa ukuba ngaba iLiSTNR kunye neSCA ziza kuqhubeka nokuxhasa iRadio App, uBlackley uthe yinto abaza kujonga kuyo. “Siye savala ukufikelela kwiTuneIn ekuqaleni kukaMeyi kuba besikholelwa ukuba ibikukwaphulwa kwelungelo lethu lokushicilela. Babethatha ukutya kwethu kwaye bexhamla kuko ngaphandle [kokusinika] nayiphi na imbuyekezo. Ayizange isibonelele ngemfuneko yeshishini lobuchule, ngoko ke sayivala.
Mediaweek iqabane lakho kwishishini lepodcast
Bona kwakho
UGrant Blackley weSCA uthetha nemarike yamazwe ngamazwe malunga neminyaka emihlanu yotshintsho lwedijithali
UBlackley ekusunguleni iLiSTNR: “Siyavuya ukuthatha umngcipheko, kodwa zibaliwe imingcipheko”
Kamva kule veki
ULwesithathu: I-Audio Futurologist James Cridland eLondon – into awabelana ngayo nabadlali behlabathi
ULwesine: Uhlelo olukhethekileyo oluphindwe kabini lweVeki yePodcast eneendaba ezivela kwiiseshini ezishushu ezisuka kwiPodcast Bonisa eLondon
VOZnation
I-VOZ ibonisa i-TV iyonke ifikelele kwi-19,013 yezigidi zase-Australia. I-55% yabemi ijongwe kuphela kwi-TV ehambelanayo, i-5% ijongwe kuphela kwi-BVOD, kwaye i-13% ijonge indibaniselwano ye-TV kunye ne-BDOD kwiveki ye-19. Cofa ngaphezulu
SOURCE: Uphonononga Iindaba
Ungalibazisi ukwabelana ngenqaku lethu kwiinethiwekhi zentlalo ukusinika ukomelela okuqinileyo. 👓