😍 2022-04-17 16:01:42 - Paris/France.
Nawuphi na umboniso bhanyabhanya (okanye umthengi wamaxesha athile wefilimu kwi-pre-Ukusasaza) owayephila ngexesha le-VHS, okanye nakwiminyaka yokuqala yeDVD, uyazi iBlockbuster. Lelona khonkco likhulu neliphumeleleyo leevenkile zevidiyo emhlabeni, nelilawula ngeminyaka yoo-1990., kwanokuba isithunzi saso siye sanwenwa de kwasekuqaleni kwale minyaka ilishumi. Ineevenkile ezingaphezu kwe-9 kwihlabathi liphela kwaye iqeshe abantu abangaphezu kwama-000.
Eli libali lendlela eyazalwa ngayo kwaye yakhula yaba yinkampani yezizwe ngezizwe. Kwaye indlela imeko yayo njengesiseko esiyintsomi ithetha ukuba nangoku, xa iifomathi zokuzonwabisa ngokwasemzimbeni ziqhelekile kubantu abangenangqondo, iyaqhubeka nokungcangcazela ngenxa yezenzo ezimangalisayo zeReddit. Masikhe sihambe ngeXataka's Delorean ukuya ku1985, xa umseki wale nkampani, uDavid Cook, wavula ivenkile yakhe yokuqala.
Ixesha loloyiso lwe-blockbusters
Emva kokusebenza kwivenkile yekhompyutha ixeshana, uCook wagqiba kwelokuba avule ivenkile yakhe yokuqala yokurenta ngevidiyo eDallas. Esebenzisa amava akhe, wafaka kwikhompyutha yonke ikhathalogu yeekhasethi awayenazo, malunga nama-8 VHS angaphezulu lee kunabanye abantu akhuphisana nabo ngobugcisa nabasekhaya, ababedla ngokujikeleza amakhulu amabini okanye amathathu ekhasethi. UCook wakwazi ukubona ixabiso elongezelelweyo lokuba nalo ingqokelela yekhathalogu elungileyo: ngowe-1985, eyayigubungela ipesenti ephezulu kakhulu yeefilimu ezihleliweyo kwiteyiphu Ngonyaka nje omnye, iBlockbuster yayivule iindawo ezintathu ezingakumbi.
Ngo-1987, i-Blockbuster yayiza kuthatha inyathelo lokuqala lokuba yi-behemoth yamazwe ngamazwe yayiza kuba yiminyaka embalwa kamva. U-Cook wathengisa inkampani kwi-trio yabatyalo-mali, kuquka uWayne Huizenga, umsunguli we-Management Inc. Yabaxabisa i-18,5 yeebhiliyoni zeedola, kwaye umsunguli wayishiya inkampani kungekudala emva koko.
Kwangaloo nyaka, iBlockbuster yaphumelela ityala elichasene neNintendo eliza kuyivumela ukuba irente imidlalo yevidiyo, Intoni ingenza ukufikelela kwisizukulwana sabathengi abanomdla omncinci kwi-cinema njengeendlela ezintsha zokusebenzisana zokuzonwabisa. Inkampani yafudukela eFlorida kwaye kunyaka nje omnye yayisele iyeyona venkile inkulu yeevidiyo eUnited States, ineevenkile ezingama-800 kwilizwe lonke.
Amanyathelo alandelayo akhokelela kulwando oluzinzileyo naseYurophu. Ngo-1992, iBluckbuster yayisele ineevenkile ezingama-2 kwihlabathi jikelele, ivula ibenye rhoqo emva kweeyure ezingama-800, nto leyo yatsala umdla wamazwe ngamazwe anamandla ngakumbi kunabo batyali-zimali abathathu bokuqala. Kwi-24, i-Viacom ithenge inethiwekhi nge-$ 1994 yezigidigidi, kungekudala emva kokuba idibaniswe neParamount Pictures.
Ungenelelo olumangalisayo: isiphelo seBlockbuster sidibana neNetflix
1997. Umthengi ogama linguReed Hastings kufuneka ahlawule isohlwayo ngokubuyisela 'i-Apollo 13' emva kwexesha. Ukukhala ezulwini ukuba akasayi kuphinda alambe kwaye / okanye ahlawuliswe nguBlockbuster (evumayo ukuba ifumene i-800 yezigidi zeerandi kwizohlwayo ngembuyekezo kade kunyaka omnye, okanye i-16% yenzuzo yayo), iqalisa ukuba nomfanekiso-ngqondweni wenkonzo enokukhenketha ilizwe lokurenta iikhasethi.
UHastings wabiza ukuveliswa kwakhe yiNetflix, wathumela iikhasethi kumakhaya ababhalisi ngentlawulo yobhaliso, kwaye banokuba neeteyiphu ixesha elide njengoko befuna. I-Blockbuster yayinethuba lokuthenga i-Netflix nge-$ 50 yezigidi emva nje, kwi-2000, kwaye ayizange iyenze.
Ukuphela kongenelelo olumangalisayo: ukuwa kwamahhala
Nangona ishishini lalingcono kunangaphambili (iivenkile ezingama-9 kwihlabathi jikelele kwaye phantse i-000 yeebhiliyoni zeerandi kwingeniso ngo-6), ukuqala kokuphela kwenkampani kuya kuphawulwa ngesigqibo sakhe sokwazisa utshintsho kwinkampani ukuziqhelanisa namaxesha. Iya kuyeka ukuhlawulisa izohlwayo zokubuyiswa kwemuvi kade, ixabisa i-200 yezigidi zeedola kwilahleko, kwaye iya kutyala imali eninzi kwizindululo zokukhuphisana neNetflix, njengeBlockbuster Online. Kwakhona kwi-2004, i-Viacom yayiza kuthengisa i-stake yayo kwi-Blockbuster emva kwe-IPO yenkampani.
Ukubhengeza ukuphela kwezohlwayo zeBlockbuster
Phakathi kwe-2005 kunye ne-2007, uchungechunge lweenguqu eziphazamisayo zenzeke ekulawuleni iBlockbuster, ephawulwe ngokukhula okungenakunqandwa kweNetflix kunye nokusetyenziswa komsindo kwi-Intanethi. Ingxaki kwiifomathi ezibonakalayo nayo ichaphazela iBlockbuster, ethatha isigqibo sokugxila kwiivenkile eziphathekayo. Le yindlela yayo yokunikezela kwimpumelelo yeNetflix (khumbula, enye ivenkile yevidiyo ebonakalayo) kunye nesikhonkwane sokugqibela kunye nesimboli kwibhokisi yayo. NgoSeptemba 2010, yayiza kubhengeza ukuba ibhuntshile, kunye nelahleko yebhiliyoni yeedola. Ngelo xesha, yayikuphela kwekhonkco levenkile yevidiyo esele e-United States.
Ngo-2011, i-Dish Network yayiza kuthenga i-Blockbuster nge-320 yezigidi zeedola ngenjongo echaziweyo yokugcina kuphela iivenkile ze-600 zivuliwe kwaye, kwakhona, gxila kurhwebo lwe-intanethi ukuze ukhuphisane neNetflix, izicwangciso eziya kuzishiya emva konyaka. Kungekudala, wayeza kuvala yonke ivenkile ngaphandle kwenye.
Umfanekiso ngu-Ivart
I-Blockbuster yokugqibela kunye novuko njengememe yezemali
Nasiphi na isitolo seBlockbuster esasifuna ukuhlala sivulekile sinokukwenza ngokuhlawula iifizi ezifanelekileyo kwiDish kunye neendleko zayo, ezikhokelela ekubeni ezinye zixhonywe. Ngo-2018, bekukho abasithoba e-United States, bavala de kwasinda omnye kuphela e-Bend, e-Oregon. Yaba luphawu lweentsuku zokugqibela zeevenkile zevidiyo, kodwa ekugqibeleni yanikezela: ngo-2020 yavela kwi-Airbnb njengesiphakamiso sokuba kubekho amaqela anemixholo engama-90s, kwaye i-COVID yayithetha uqheliso lokugqibela kwanale ndlela ikhethekileyo kwinkampani.
Kwi-nod engokomfanekiso kunye ne-ironic, i-2021% yemveliso yexesha ukuya kweyona nto ibangela ukuchithwa kwayo, i-Blockbuster yanikela umbulelo wokugqibela kunye nowamva nje kwi-Reddit. NgoJanuwari XNUMX, inkampani ephethe uphawu ngoku, i-BB Liquidating Inc. inyuse ixabiso layo nge-6%. Izabelo zayo zonyuke nge-774% ngosuku olunye ngenxa yesenzo esilungelelanisiweyo sezigidi zabasebenzisi kwitshaneli yeWallSteetBets, etyhale izabelo zayo ukusuka kwi-0,0033 yeedola ukuya kwi-0,20 yeedola.
I-Blockbuster yayiyi-iconic yokukhetha aba batyali-mali emva kokwenza intshukumo efanayo kunye ne-GameStop (leyo, ngendlela, yayiyi-Blockbuster ngelo xesha) eyanyanzelisa i-New York Stock Exchange ukuba iyeke ukurhweba kude kube ngamaxesha alithoba. uluhlu lwale nkampani. I-Gamestop iphindwe kane ngexabiso kwiintsuku nje ezilishumi. Ngokuqinisekileyo, isizathu esiphezulu salezi zenzo "ye-loles", kodwa kwakukho nenqaku lokuqhankqalaza emva kwezi zenzo ezidibeneyo, eziqhutywe kunye nezicelo ezifana neRobinhood.
Iqhinga likaReddit (elikhokelele ekusungulweni ngokutsha kwezabelo zeenkampani ezifana neBlackberry, ikhonkco lemiboniso bhanyabhanya i-AMC okanye umenzi welekese odumileyo uTootsie) aye ngokuchasene neenkampani ezithe. baye vampirized ngabatyali-mali abakhulu ababezibeke bafutshane, oko kukuthi ukubheja ekuweni kwayo. Kodwa isenzo se-Reddit sinyanzelise aba batyali-mali be-vulture ukuba bathenge izitokhwe ukuze bahlawule utshintsho kwindlela yokuthengisa ... okukhokelela kwilahleko engakumbi kubo.
Inqaku lokugqibela elineengcebiso zobulungisa bombongo kwinkampani namhlanje esisithunzi sombindi wento ebiyiyo: Isimboli sosozigidi sexesha kunye nomdlali osemva kwenkampani eya kuthi ekugqibeleni ipheliswe yokungakwazi ukuziqhelanisa namaxesha amatsha. Amaxesha aseluphawu lombuzo omkhulu ngokufika kwe Ukusasazeka, ingxaki yemidlalo yeqonga kunye nefuthe lobhubhane. Amaxesha amabi kwivenkile yevidiyo nostalgia.
Umfanekiso ongasentla: Thomas Falcon
SOURCE: Uphonononga Iindaba
Ungalibazisi ukwabelana ngenqaku lethu kwiinethiwekhi zentlalo ukusinika ukomelela okuqinileyo. 🤓