🍿 2022-08-11 19:30:00 - Paris/France.
Iindaba zokuba iDisney + icwangcise ukunyusa amaxabiso ayo ngexesha lokuphehlelelwa kwenkxaso yentengiso isasazeke njengomlilo wasendle namhlanje. Eli xabiso elitsha liya kuba liphantsi kunexabiso eliqhelekileyo, ewe, kodwa ngexabiso lenguqulo ngaphandle kwentengiso yokwandisa ixabiso layo malunga ne-40% kubabhalisi baseMelika. Olu luvuko lokuqala olukhulu ibhengeza ukuba ixesha legolide le Ukusasaza ugwetyelwe ukusilela.
Isiphelo sekamva elimangalisayo
Ngokukhawuleza xa sicinga ngayo, i Ukusasaza yathengiswa kuthi njengekamva eli kunye neenzuzo ezininzi kangangokuba kwakungenakwenzeka ukuthi hayi. Iikhathalogu ezingapheliyo, amaxabiso aqulethwe kunye nethuba lokubona into esiyifunayo nangaliphi na ixesha kwaye ngaphandle kokunyamezela loo ntengiso ikruqulayo ukuba ngamanye amaxesha kumabonwakude ibonakala ihlala ixesha elide kunoko besikubona ngokwenene. Apha okwangoku bathembisa ukuba kuya kuba kuncinci kakhulu, kodwa uqala apho kwaye wongeze ngakumbi nangaphezulu.
Ngama-nuances athile - kusekho iifilimu ezininzi kunye nochungechunge olungazange lufumaneke nakweliphi na iqonga - oku kuye kwaba njalo iminyaka emininzi. YayiyiNetflix yokuqala eyatyala imbewu, yenza ukuba ikhule, emva koko wonke umntu wayefuna ukuba neqonga lakhe. Ingxaki kukuba ngekhe bayithathele ingqalelo into yokuba iNetflix ibisoloko izondla ngetyala elikhulayo iminyaka., ingxaki siza kuyibona xa ekugqibeleni iqhuma. Okwangoku, bebesikwa kangangexesha elithile kwaye bakuphaphele ngakumbi oko bakusebenzisayo.
Inqaku lelokuba Ukusasaza ayinangeniso namhlanje. KwaDisney babhengeze izolo ukuba phakathi kwe-Disney +, i-Hulu kunye ne-ESPN + baqokelele ilahleko exabisa i-1 yezigidi zeedola, iindaba ezinokuthi zingaqatshelwa ukuba ekugqibeleni ikwazile ukogqitha iNetflix njengenkampani enababhalisi abaninzi. Ingxelo eyinyani kodwa ngee-buts ezininzi (ukwenze oku ngamaqonga amaninzi kwaye kunokwenzeka ukuba zininzi ezizezomntu omnye).
Inkqubo iyanda ukuba sijonga abo bakhuphisana nabo abaphambili. Umzekelo, Eyona nto iphambili + ilindele ukuphulukana ne-1,8 yeebhiliyoni zeedola kulo nyaka, ngelixa Ipikoko Izigidi ezingama-467 zasala kwikota yesibini ka-2022. Kwimeko ye-HBO Max, ilahleko ifikelele kwi-518 yezigidi zeedola ekuzibopheleleni kwayo ekusasazeni nakwikota yesibini yonyaka ophelileyo.
Kwimeko yeAmazon, kunzima kakhulu ukumisela ukuba inokuba ilahlekile kangakanani Ividiyo yokuqala, kodwa kuyaziwa ukuba kwikota yesibini yonyaka yongeze ilahleko efikelela kwi-2 yezigidi zeedola. Kuya kunqabile ukuba inxalenye ebalulekileyo ayiveli Ukusasaza, kuba ngo-2021 ityale i-13 yezigidi kwaye akukho nto ibonisa ukuba ngaphantsi kwachithwa kulo nyaka, kuba masingalibali iindleko eziphambeneyo 'zeNkosi yeeNdandatho: Iindandatho zaMandla'.
Lixesha lokugxila kwinzuzo
Sishiywe ngekamva apho iqonga ngalinye lenza konke okusemandleni alo ukuze libe nengeniso.. Ngapha koko, abatyali mali kakhulu kwi Ukusasaza ukuphulukana nezigidi zeerandi. Umzekelo, UDisney uqinisekisile ukuba unethemba lokuqalisa ukunikela ngemali ngo-2024. Ndiqinisekile ukuba oku kunyuka kwexabiso kunegalelo koku, yinto nje yexesha ngaphambi kokuba iphunyezwe kwamanye amazwe.
Masingalibali ukuba iAmazon nayo isandula ukubhengeza ukonyuka kwexabiso eSpain kufutshane ne-40%, ngelixa iNetflix yenza okufanayo kwiinyanga ezimbalwa ezidlulileyo, iphinda iveze ukuba yayiza kuqalisa ukusebenzisa isandla esinzima sokulandela imarike yeakhawunti ekwabelwana ngayo. Kwaye masingalibali ukuba nawe unalo isicwangciso ngeentengiso, isizathu esihle sokunyusa amaxabiso kwakhona kwaye lo mlinganiselo unelona xabiso liphantsi ngoku.
Ukongeza, akulunganga ukuhoya iimeko ezingaqhelekanga njengenyaniso yokuba i-HBO Max izisusa zombini iifilimu kunye nochungechunge kwikhathalogu yayo, kwaye yonke into ibonisa ukuba lo mgaqo-nkqubo usaqala nje. Ngaba kuya kuba njalo namanye amaqonga? Bekungayi kuba yinto engaqhelekanga kwakhona.
Kukwakho nezibhengezo ezininzi ezichaza ukuba amaqonga kuya kufuneka aqalise ukuchitha imali encinci ngochulumanco kwaye athathele ingqalelo ngakumbi kwinzuzo yomxholo wabo. Sele kukho imiqondiso emininzi kakhulu ukuba ihlabathi Ukusasaza iya kuba mbi kwaye ngaphezulu kwayo iya kuba yindleko eninzi kakhulu.
Oku kusizisa kwimeko apho kuya kuba nzima ngokulinganayo ukuba zonke iiplatifomu ziphile kwaye i-Qibi fiasco iphetha ngokuba yi-anecdote xa kuthelekiswa nento ezayo. Akukho nto ingako yentengiso kwaye ukuba uqala ukucinezela irhanisi elibeka amaqanda egolide, kuya kufika ixesha apho angayi kuphinda azinikele.
SOURCE: Uphonononga Iindaba
Ungalibazisi ukwabelana ngenqaku lethu kwiinethiwekhi zentlalo ukusinika ukomelela okuqinileyo. 👓