✔️ 2022-04-26 16:20:35 - Paris/France.
U-Roku usayine isivumelwano seminyaka emininzi kunye neLionsgate ukuba abonelele ngokukhutshwa kwethiyetha yesitudiyo simahla kwisitishi seRoku esixhaswe yintengiso ngoko nangoko emva kokuba sisasaze kwi-Starz, ukuqala nge-2022 yayo yokukhupha isileyiti UJohn Wick: Isahluko 4, Le Izinto ezisetyenziswayo 4, Borderlands, Ukhona uThixo? Ndim, Marguerite, nangaphezulu, eziya kufumaneka kwitshaneli kwiifestile ezimbini ezahlukeneyo. Ifestile yesibini ayizukuba yodwa, nangona kunjalo, ngoko ke iSitishi seRoku siya kuba yindawo yokuqala ababukeli abanokubona iimuvi simahla.
"Esi sivumelwano siqinisekisa imfuno eyomeleleyo yeefilimu zestudiyo eziqhutywa okokuqala kuluhlu olubanzi lwamaqonga," utshilo uJim Packer, umongameli wokusasazwa kukamabonwakude kwihlabathi liphela eLionsgate. "Obu budlelwane kunye neSitishi seRoku sibonisa ukukwazi kwethu ukusebenzisa amathuba kumabonakude anamhlanje antsonkothileyo kunye neendlela ezininzi ezihlangabezana neemfuno zabantu bonke." »
Esi sisivumelwano sokuqala sohlobo lwayo lwenkonzo ye Ukusasaza
Esi sisivumelwano sokuqala sohlobo lwayo lwenkonzo ye Ukusasaza kwaye inokuqinisa ngakumbi i-Channel yayo ye-Roku, eyafikelela malunga ne-80 yezigidi zabantu kwikota yokugqibela ye-2021 kuphela, kwikota yesine yonyaka odlulileyo, ishishini le-platform ye-Roku (ebandakanya nantoni na eyenza imali kubasebenzisi, njenge-channel ye-Roku, i-advertising kunye nemirhumo yokubhalisa. ) ifumene malunga ne-425 yezigidi zeerandi, ngelixa inkampani ilahlekelwe yi-$ 45,9 yezigidi kwishishini layo le-hardware. Ukusasaza. Phakathi kokuqala nokuphela kuka-2021, ingeniso eyi-avareji yeenyanga ezili-12 ye-Roku ngomsebenzisi ngamnye inyuke ukusuka kwi-28,76 yeedola ukuya kwi-41,03 yeedola, ifaka ingeniso enkulu eyonyuke nge-74% ukusuka kwi-808 yezigidi zeedola ngo-2020 ukuya kwi-1,4 yeebhiliyoni zeedola ngo-2021.
Kangangeminyaka, iRoku izibeke hayi nje njenge Ukusasaza, kodwa njengeqonga lentengiso kunye neenkonzo. Iqonga ligcina i-30% ye-adventory kwi-apps ngaphandle kwe-Channel ye-Roku kwaye igcina i-100% yaloo nzuzo, ngamanye amaxesha ibangele ukungqubuzana ne-Google kunye ne-Amazon. Kunyaka ophelileyo, uRoku watyikitya isivumelwano kunye ne-arhente ye-ad uNielsen, efumana ukufikelela kwitekhnoloji ejolise kwintengiso yenkampani. Njengoko i-CEO ye-Roku u-Anthony Wood yaphawula ngexesha lokugqibela lokufumana umvuzo wenkampani ekuqaleni kwalo nyaka, i-Roku ijonga idatha yomsebenzisi njenge "inzuzo ebalulekileyo yokhuphiswano." Ngokufana ne-Facebook, i-Roku ayikho kwishishini lokuthengisa idatha yokwenyani ukuze ezinye iinkonzo zikhuphe ixabiso ngokuthe ngqo kuyo - ilawula yonke inkqubo.
Ikhonkco le Ukusasaza Isimahla idlala indima enkulu ekomelezeni ishishini lentengiso ye-Roku, ithethelela ubambiswano kunye neLionsgate ukufikelela okukodwa kwezi bhanyabhanya kunye nokubonelela ngeRoku Originals yayo. UWood uxelele abatyali-mali kumnxeba wamva nje "unamandla kangakanani iSitishi seRoku njengomthombo woluhlu lwentengiso kuthi kunye nendlela ephembelela ngayo lo mjikelo umangalisayo wokujikeleza umxholo, abathengisi kunye nababukeli." Ukukhula okusisiphumo kuko okuvumela inkampani ukuba ityale imali kwizinto ezinjengeRoku Originals, utshilo uWood.
SOURCE: Uphonononga Iindaba
Ungalibazisi ukwabelana ngenqaku lethu kwiinethiwekhi zentlalo ukusinika ukomelela okuqinileyo. 😍