😍 2022-08-27 03:43:00 - Paris/France.
I-Netflix iceba ukuxabisa inguqulo entsha ye-ad-inkxaso yenkonzo phakathi kwe-$ 7 kunye ne-$ 9 ngenyanga, isiqingatha sexabiso lesicwangciso sangoku esithandwa kakhulu, esixabisa i-$ 15,49 ngenyanga kwaye ingenayo intengiso.
Injongo kukuba ukutsala ababhalisile abazimiseleyo ukubona iintengiso ezithile ukuze bafumane umrhumo ophantsi wenyanga womrhumo. Njengo “vulindlela” we yosasazo ilungiselela ukwazisa intengiso okokuqala, izama ukwenza ulungelelwano phakathi kokufikelela kumthengi oxabisa kakhulu ngelixa nika amava amnandi.
I-Netflix iceba ukuthengisa ngeenxa zonke Imizuzu emi-4 yezaziso ngeyure kwinkonzo exhaswa yi-ad, ingaphantsi kakhulu kunoontanga bayo abaninzi, ngokutsho kwabantu abaqhelene nezicwangciso zenkampani.
Inkampani iya kubonisa iintengiso ngaphambi nangexesha ezinye iinkqubo, kodwa hayi emva. Ukwaxelele abakhangisi ukuba ufuna ukwenza izivumelwano ezincinci kwangethuba ukuze bangathembisi kakhulu kwaye bagqithise ababukeli ngeentengiso, utshilo imithombo, enqabile ukuchongwa ngenxa yokuba iingxoxo ziyimfihlo.
Iza kukhutshwa nini inguqulelo yeNetflix eneentengiso?
Ukhetho olutsha lwexabiso eliphantsi kulindeleke ukuba lwaziswe ngexesha kwiinyanga ezintathu zokugqibela zonyaka ubuncinane kwiimarike zeshumi elinesibini. Inkampani ithe ukusungulwa kuwo onke amazwe kunokulinda kude kube ekuqaleni kuka-2023.
Iinkcukacha zenkonzo ziye zaqala ukuvuza njengoko iNetflix iphuhlisa izicwangciso zayo kwaye idibana namaqabane oshishino. Kuninzi kunokutshintsha njengoko inkampani ikhulisa ishishini layo.
I-Netflix iye yathengiswa ixesha elide njengenye indlela yokusebenzisa i-cable TV: abantu banokubukela imiboniso yeTV kunye neefilimu ngaphandle kweentengiso; banokurhoxisa (okanye babhalise) nangaliphi na ixesha ngaphandle kokuphazamiseka kwaye bafikelele kwikhathalogu enkulu yeenkqubo. Kodwa ilahleko yababhalisi kwisiqingatha sokuqala salo nyaka inyanzelise abaphathi ukuba ekugqibeleni "bavule" kwiintengiso.
Inkampani inethemba lokuba ixabiso eliphantsi liza kutsala abathengi abatsha abathanda imali kwaye linikeze abo bazimiseleyo ukurhoxisa enye indlela enexabiso eliphantsi. Ixabiso elitsha linokuvelisa i-8,5 yeebhiliyoni zeedola ngonyaka kwihlabathi jikelele kwi-Netflix ngo-2027, kubandakanya umrhumo wokurhuma kunye nokuthengisa kweentengiso, ngokutsho kumcebisi wemithombo yeendaba Ampere Analytics.
Iinethiwekhi ezininzi zeentambo zisasaza phakathi kwe-10 kunye ne-20 imizuzu yentengiso ngeyure. Uninzi lweenkonzo ze Ukusasaza nikela ngaphantsi kwentambo. Abanye, njengoHulu, badanisa ababukeli ngokubonisa soloko intengiso enye.
INetflix inethemba lokunqanda ezi zikhalazo ngokuqala kancinci, kuba uninzi lwabantu luya kubona iintengiso ezifanayo, nangona inkampani ifuna ukuqiniseka ukuba iintengiso aziphindaphindi.
Uninzi lwalo msebenzi luya kwenziwa nguMicrosoft, ophumelele ilungelo lokuba lishishini elikhethekileyo leNetflix kunye neqabane letekhnoloji yentengiso. Isigebenga setekhnoloji sinamava amancinci Ukusasaza TV, kodwa yakhiwe inkampani yentengiso yeebhiliyoni ezili-10 kwiminyaka yokugqibela. INetflix ikwiingxoxo nabavelisi befilimu kunye nomabonwakude, ngelixa uMicrosoft ethetha neearhente ezininzi zentengiso kunye nababoneleli betekhnoloji. Iinkampani zikwadibene ngokudibeneyo nezinye ii-arhente zentengiso.
SOURCE: Uphonononga Iindaba
Ungalibazisi ukwabelana ngenqaku lethu kwiinethiwekhi zentlalo ukusinika ukomelela okuqinileyo. 🤟