✔️ 2022-08-26 13:37:48 - Paris/France.
26/08/2022 - Ngexesha lekota yokugqibela, ukungena kwemizi yaseSweden ngeenkonzo Ukusasaza ihlawulwe ime kuma-61%, imele ukonyuka okubalulekileyo nge-5% xa kuthelekiswa namanani ka-2021
I-CEO yeMédiavision Marie Nilsson
Ngaphandle kokukhula kweenkxalabo zoqoqosho kunye nekamva elingaqinisekanga, iSweden ibambe imirhumo engakumbi Ukusasaza kunanini na ngaphambili, yatyhilwa iMediavision. Uhlalutyo oluzimeleyo kunye nenkampani yokucebisa ibone indlela umabonwakude kunye Ukusasaza eSweden kuchatshazelwa ukwanda kwenkxalabo yamakhaya malunga noqoqosho. Ingxelo epapashwe ngo-Agasti 24 ibonisa ukuba kwikota yesibini yokugqibela yonyaka, iintsapho zaseSweden zaqhubeka zihlawula imirhumo yazo. Ukusasaza kunye nokuba imakethi ikhula ngokuhambelana nentsingiselo jikelele, okukhokelela kwikota yerekhodi ye Ukusasaza imarike ehlawulayo.
(Inqaku liyaqhubeka ngezantsi - ulwazi lwezoRhwebo)
Ngokweenkcukacha, ukungena kwemizi ngeenkonzo ze Ukusasaza ihlawulwe - kubandakanywa ukuthandwa kweViaplay, iCmore kunye Netflix - bemi kwi-61%, ebonisa ukunyuka okukhulu kwe-5% xa kuthelekiswa nexesha elifanayo kwi-2021, kunye "nezinga lokukhula elizinzile". Ukukhula kukwabonwa ngokwenani lemirhumo kwindlu nganye, ekwabizwa ngokuba yi-stacking. Okwangoku, ikhaya elirhumayo lihlawula i-avareji yeenkonzo ze-2,2. Oku kuthetha ukuba 600 imirhumo emitsha Ukusasaza zongezwe ukususela ngeli xesha kunyaka ophelileyo. Ngokubhekiselele kula manani amahle, imarike yemoto yaseSweden Ukusasaza umrhumo ohlawulelwayo ngoku usondela kwi-6 yezigidi zobhaliso.
"I-Mediavision iphinde yathelekisa indlela amakhaya aseSweden aye enza ngayo ngexesha langaphambili lokudodobala kwezoqoqosho. Ngexesha lentlekele yezemali ka-2008-2009, amakhaya ahlawulela kakhulu umabonakude ohlawulelwayo, imarike Ukusasaza ngoxa isebuncinaneni bayo. Nangeli xesha, bekukho umdla okhulayo kumabonwakude ohlawulelwayo. Inani lamakhaya ahlawulayo linyukile, njengoko kunjalo ngenkcitho yekhaya eliphakathi, kodwa hayi kakhulu, ”ingxelo esemthethweni yeendaba ithi.
“Ngokuchaseneyo nezihloko ezininzi ezintsundu ebezisilumkisa mva nje, uhlalutyo lweMediavision lubonisa ukuba amakhaya abeka ixabiso eliphezulu kwimirhumo yawo yeTV. Ukusasaza. Kubonakala ngathi abakakulungeli ukunciphisa ezi ndleko okwangoku. Kananjalo asiboni naziphi na iimpawu zoku xa siqwalasela izicwangciso zokuthenga zamakhaya kwixesha elizayo kunye nemeko yemali enokuba mandundu. Ngokwahlukileyo koko, amanani ethu abonisa ukuba amakhaya acinga ngokuthenga iinkonzo ezingakumbi. Ukusasaza. Ukukhula kulindeleke ukuba kuqhutywe ikakhulu ngamakhaya e Ukusasaza abakhoyo bafumana iinkonzo ezininzi. Imeko inokuba mbi ngakumbi, kodwa njengoko izinto zimi ngoku, ayizizo iinkonzo ze Ukusasaza abasongelwa kukuwohloka kwezimali zekhaya,” utshilo UMarie NilssonI-CEO yeMédiavision.
(Inqaku liyaqhubeka ngezantsi - ulwazi lwezoRhwebo)
SOURCE: Uphonononga Iindaba
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