😍 2022-08-17 16:07:00 - Paris/France.
Kudala, iinkonzo ze Ukusasaza zilula kakhulu - kunye nenketho enye yenyanga, ubukhulu becala. Kodwa kwakungoko. Utshintsho oluninzi luyeza, kunye neenketho ezingenazintengiso, iinketho ezixhaswa yintengiso, iinketho ezihlanganisiweyo, kunye nokunye.
Walt Disney (DIS -0,55%) ngumzekelo omhle. Kwiiveki zakutshanje, isigebenga sokuzonwabisa sibhengeze uluhlu lwamaxabiso amatsha, ajolise ekunyuseni imbuyekezo. Makhe sijonge eli qhinga kwaye sibone ukuba liyavakala na.
IDisney inikezela ngeenkonzo ezininzi Ukusasaza, kwaye phantse zonke malunga neendleko ezingaphezulu. Ukuqala, isigebenga semidiya sonyusa ixabiso lenkonzo yalo yokusasaza. Ukusasaza iflegi, iDisney+, nge-3 yeedola e-US ukwenza indawo kwinqanaba layo elilandelayo elixhaswa yintengiso (iyeza nge-8 kaDisemba) ngexabiso langoku le-7,99 yeedola ngenyanga. .
Ukongeza, iDisney yonyusa ixabiso lenkonzo yayo yeHulu nge-1 yeedola okanye i-2 yeedola ngenyanga ngokuxhomekeke kwisicwangciso, kwaye inkonzo yeTV kaHulu nayo iya kubona ukunyuswa kwexabiso. Okokugqibela, iDisney ikwabhengeze ukuba ixabiso lenyanga le-ESPN + liyenyuka.
Unikezelo kuphela ukuba ayiyo Utshintsho lwexabiso yi-premium Disney bundle, edibanisa iHulu engenantengiso, iDisney + exhaswa yintengiso kunye ne-ESPN + nge-$19,99 ngenyanga. Kwaye kukho isizathu esinomdla soku.
Yonke into malunga nephakheji
Disney uye watyhala iseti yayo yeenkonzo ukusuka Ukusasaza ngaphezu kwayo nayiphi na inkonzo yomntu ngamnye. Ukuba uza kubhalisela iDisney +, uya kufumana isithembiso sokubhalisela iphakheji ngaphambi kokuba ufumane indawo yokubhalisela inkonzo yomntu ngamnye.
Kwaye iDisney ifuna ukuba uthenge inqwaba ngesizathu esihle. Okokuqala, inqwaba yonyusa inani lababhalisi. Endaweni yokubala umrhumi omnye Ukusasaza ukusuka kubhaliso lweDisney +, kunokubakho ezintathu-inye kwinkonzo nganye. Oko kwandisa amanani anika ingxelo kwiWall Street kwikota nganye.
Itheyibhile engezantsi ichaza utshintsho lwamaxabiso kwiinkonzo ezikhoyo nezintsha kunye nezicwangciso.
Iinkonzo) | Ixabiso lenyanga endala | Ixabiso elitsha lenyanga |
---|---|---|
I-Hulu (ixhaswa yintengiso) | 6,99 $ | 7,99 $ |
Hulu (ngaphandle kwentengiso) | 12,99 $ | 14,99 $ |
Disney+ (ixhaswa yintengiso) | N / A | 7,99 $ |
I-Disney+ (ngaphandle kwentengiso) | 7,99 $ | 10,99 $ |
I-ESPN + | 6,99 $ | 9,99 $ |
I-Disney+ (ngaphandle kwe-ad), i-Hulu (ixhaswa yintengiso), i-ESPN+ | 13,99 $ | 14,99 $ |
Disney+ (i-ad-ixhaswe), i-Hulu (i-ad-ixhaswa), i-ESPN+ | N / A | 12,99 $ |
I-Disney+ (ngaphandle kwe-ad), i-Hulu (ngaphandle kwe-ad), i-ESPN+ | 19,99 $ | 19,99 $ |
Hulu (ixhaswa yintengiso), Disney+ (ngaphandle kwentengiso) | 9,98 $ | Akukho zinkcukacha |
I-Hulu (ixhaswa yi-ad), i-Disney+ (ixhaswa yintengiso) | N / A | 9,99 $ |
IHulu + Live TV (ixhaswa yintengiso), Disney+ (ngaphandle kwentengiso), ESPN+ | 69,99 $ | 74,99 $ |
I-Hulu + Live TV (ixhaswa yintengiso), iDisney+ (ixhaswa yintengiso), ESPN+ | N / A | 69,99 $ |
Hulu + Live TV (ngaphandle kwentengiso), Disney+ (ngaphandle kwentengiso), ESPN+ | 75,99 $ | 82,99 $ |
Kakade ke, akukho mntu ukhohliswa ekucingeni ukuba umrhumi ngamnye uhlawula yonke impahla kumrhumo ngamnye. Kwaye iDisney iye yanda elubala ekuchazeni ingeniso yayo engumndilili ngomsebenzisi ngamnye, enika umkhondo kwipesenti yabathengi abadityaniswe ndawonye.
Isizathu sesibini sokutyhala ipakethe kukuba inciphisa i-churn yababhalisi. Oku kubaluleke kakhulu kwimarike yokhuphiswano lwanamhlanje, ngakumbi njengoko isiseko sababhalisi beDisney sikhula. Ukonyuka okuncinci kwi-churn phakathi kwesiseko esikhulu sababhalisi kunokuba nempembelelo enkulu kwizongezo zababhalisi. Yile nto ikhokeleyo Netflix (NFLX -1,87%) ukuvelisa ilahleko enkulu yababhalisi ngexesha lesiqingatha sokuqala se-2022.
Ngotshintsho olutsha lwamaxabiso, iDisney ibheja inkulu kakhulu kwinqwaba. Ayigcini nje ngokugcina umrhumo ongahlawulelwayo ngexabiso elifanayo, i-19,99 yeedola ngenyanga, kodwa iya kubonelela nababhalisile abafuna ukubukela iintengiso kwiDisney + kunye neHulu isaphulelo esi-1 sedola ngaphezulu kwenqwaba yangaphambili ngeHulu exhaswa yintengiso. Isicwangciso esingenayo i-ad sinikeza isaphulelo se-$ 15,98 ngenyanga xa kuthelekiswa nokuthenga zonke iinkonzo ezintathu ngokwahlukileyo, ngelixa isicwangciso esixhaswa yi-ad sinikezela ngesaphulelo se-$ 13,98.
Ukongeza, iDisney yazisa inyanda exhaswa yintengiso yeHulu kunye neDisney +. Abathengi banokubhalisela zombini iinkonzo nge-9,99 yeedola ngenyanga. Oku kuthelekiseka nonikezelo olukhoyo ngoku lwababhalisile bakaHulu ukongeza iDisney + nge-2,99 yeedola ngenyanga, kodwa ngoku iDisney ifuna ukuyenza ibe lunikezelo olusemthethweni kubo bonke abathengi.
Ayilindelanga nayiphi na impembelelo kwireyithi ye-churn
Ngelixa iDisney isenza ukonyuka kwamaxabiso okubalulekileyo, ayilindelanga ukuba abathengi babhaqe kumatyala amakhulu. “Asicingi ukuba kuya kubakho impembelelo yexesha elide kwizinga lethu le-churn,” i-CEO u-Bob Chapek uxelele abahlalutyi ngexesha lomnxeba we-Disney wekota yesithathu.
Ngokukodwa, iChapek ibalaselisa ixabiso elibonelelwa yiDisney + kunye nezinye iinkonzo zokusasaza. Ukusasaza. “Siqhubekile nokutyala imali ngesisa kumxholo wethu,” utshilo. “Sikholelwa, ngenxa [yo] yokunyuka kotyalo-mali kule minyaka mibini inesiqingatha idlulileyo ngokuchasene nenqanaba lexabiso elihle kakhulu, ukuba sinomda omkhulu kwixabiso lexabiso. »
Oku kuvakala kufana nokuthethelela Netflix ngenxa yokunyuka kwexabiso - kwaye kudala isebenzela inkampani yenkonzo Ukusasaza ; iqale ukubona ubuntununtunu bexabiso ngexesha lemijikelo emibini yokugqibela yokunyuka kwamaxabiso. Ngokunikwa ukuba yimalini iDisney etyala imali kwiDisney +, ngakumbi, kufuneka ihlale inexabiso elikhulu kuyo Ukusasaza ngaphandle kokunyuka kwexabiso. Kwaye i-Disney Bundle lixabiso elingcono ngakumbi.
Ngombono wokuba ababhalisi abadibeneyo bajikeleza kancinci kwaye amaxabiso amatsha kaDisney aya kuhenda abantu abaninzi ukuba basebenzise iphakheji, izimvo zikaChapek zinengqiqo enkulu. Ngapha koko, ukutyhala abantu abaninzi ukuba bahlangane ngokusekwe kumaxabiso ayo kunokukhokelela kwi-churn ephantsi, ivumela iDisney ukuba yandise zonke iinkonzo zayo ukuya kwiinjongo zayo zika-2024.
Ulawulo luphinde lwaphinda ulindelo lwenkonzo ephambili yeDisney + ukufikelela kwi-135 yezigidi ukuya kwi-165 yezigidi zababhalisi (kodwa yehlisa ulindelo lwabo kwiDisney + Hotstar). Kwakhona ulindele ukuba i-Hulu ifikelele kwi-50 yezigidi ukuya kwi-60 yezigidi zababhalisi ngaloo nyaka kunye ne-ESPN + ukufikelela kwi-30 yezigidi zababhalisi.
Nangona ukunyuka kwamaxabiso kunokuxhalabisa abanye abatyali-mali, ngakumbi emva kokubona iziphumo ze Netflix, Inyanda kaDisney iqala ukujongeka njengesivumelwano esingcono. Kwaye oko kufanele kuyityhale ukuba iqhubeke ikhulela kwiinjongo zayo kule minyaka imbalwa izayo.
SOURCE: Uphonononga Iindaba
Ungalibazisi ukwabelana ngenqaku lethu kwiinethiwekhi zentlalo ukusinika ukomelela okuqinileyo. 🍿