✔️ 2022-09-25 16:22:24 - Paris/France.
Kungekudala kuya kubakho iintengiso izinto ezingaqhelekanga nokuba idabi leenkwenkwezi. Ubuncinane ukuzibophelela okutsha kweNetflix kunye neDisney + ukomeleza ngeendleko zothungelwano lwemveli. Emva kokwala ixesha elide, iNetflix ikhawulezisa ukuqaliswa kwefomula yayo entsha, ecwangciselwe uNovemba 1, ukulindela iDisney +, ethi ithiyori ikwenze oko nge-8 kaDisemba.
"Ezi hambo baya kudala eyona ndawo yentengiso Kuqala ngaphezu kwesizukulwana", uqinisekisa uDallas Lawrence, wenkampani yeSamba TV. “Iza kuba lixesha elimnandi kubathengisi. »
“Kungekudala kwakusithiwa umrhumo uza kuphelisa intengiso”, ukhumbula uKevin Krim, i-CEO ye-EDO. “Namhlanje sibona ngokucacileyo ukuba asiyonyani le. »
Iinzuzo zembali
Kwaye inzuzo inkulu. URoss Benes we-Insider Intelligence bureau ukholelwa ukuba Ingeniso yentengiso kwi Ukusasaza inokufikelela kwii-$30 zamawaka ezigidi kwiminyaka emibini eUnited States kuphelakwaye mhlawumbi iphinda kabini loo nto kwihlabathi jikelele.
Imarike ngoku ikwindawo yeYouTubeeyafumana i-28,8 yeebhiliyoni zeentengiso kwintengiso ngo-2021. Abakhuphisana ngaphezulu okanye ngaphantsi kufutshane neNetflix kunye neDisney, njengePeacock (NBC Universal), iParamount +, i-HBO Max okanye i-Discovery + sele ikhuphe iinguqulelo kunye nentengiso.
Kodwa akukho nalinye kula maqonga akhuphisanayo nezilo ezibini eziqokelelanayo Izigidi ezingama-220 zababhalisi beNetflix kunye ne-125 yezigidi zeDisney +kwaye abanethemba lokutsala abasebenzisi abatsha ngokuthoba amaxabiso.
Umboniso ovela kwi'Star Wars: The Last Jedi', nguDisneyGTRES
Ngokoxwebhu lwangaphakathi olukhankanywe ngu Iphephandaba lase Wall Wall, I-Netflix iceba ukufikelela kubasebenzisi abazizigidi ezingama-40 ngekota yesithathu ka-2023 kunye nefomula yayo yexabiso eliphantsi.
“Abantu abaninzi ababebukele umabonwakude nabanokufikelelwa ngezibhengezo abasafumaneki ngenxa yeempawu ngenxa yokuba abasengabo ababukeli bemveli bothungelwano,” utsho uColin Dixon, umhleli wesiza se Ukusasaza ezikhethekileyo ScreenMedia.
Le Ukusasaza “ivumela abakhangisi ukuba bafikelele kubantu ebekukudala bengafikelelekixa zigxininiswe kakhulu", uyachaza, kuba umsebenzisi ukhetha inkqubo yakhe kunye neyure yakhe, ngokuchasene noko kwenzeka kumabonwakude wendabuko.
Nje ukuba iNetflix kunye neDisney bavule iingcango zezinto ezingaqhelekanga, iiMfazwe zeNkwenkwezi okanye iMarvel, siza kubona ukungxama.
Oku kuvuleleka kunokumenza buthathaka umabonwakude obambeleyo “ongakhange asebenzise ngokupheleleyo isicwangciso-qhinga Ukusasaza« ulumkisa uLawrence, ebhekisa ikakhulu kumatyathanga amancinci naphakathi, ekubeni amatyathanga amane amakhulu eUnited States aphuhlise ubukho be-intanethi.
Kodwa naba (ABC (abaphethwe yiDisney), i-CBS, i-NBC kunye neFox) baya kubandezeleka, njengoko kude kube ngoku yayingabo kuphela abakwaziyo ukuhambisa abaphulaphuli abaninzi kubakhangisi. Nje ukuba iNetflix kunye neDisney bavule iingcango izinto ezingaqhelekanga, idabi leenkwenkwezi okanye Marvel, siza kubona ukukrazula "utsho umhlalutyi.
Ukwengeza, “Idatha oyiqokelela kwiintengiso ze-intanethi Ukusasaza zinzulu yaye zityebile ngakumbi kunoko kufumaneka kumabonwakude namhlanje”, amanqaku anamandla. Kuwo wonke umxholo ongengobomi, "iintengiso zihanjiswa ngendlela yobuqu, evumela ukujoliswa ngakumbi," wongeza uKrim.
Umnikelo onamandla
INetflix kunye neDisney + zivula isahluko esitsha apho banokwaphuka khona ngeefomathi zemvelidlala ixesha elide, indawo okanye ukutsala amaqabane ekudalweni kweenkqubo ezintsha, singasathethi ke ukuba amaqonga anikezela ukufikelela kumazwe amaninzi ngexesha elinye.
“Ukuba ungumntu wezizwe ngezizwe, unokuba nendawo enye yokunxibelelana kwaye uthenge indawo yentengiso kwihlabathi liphela,” utshilo uDixon. "Sisipho esinamandla kakhulu".
Ewe ukukwazi kweDisney kunye neNetflix ukuthatha isabelo semarike kwi-Facebook, Google okanye AmazonUBenes ubonisa ukuba le yinto Ukusasaza ayikaqondi ukuza kuthi ga ngoku.
SOURCE: Uphonononga Iindaba
Ungalibazisi ukwabelana ngenqaku lethu kwiinethiwekhi zentlalo ukusinika ukomelela okuqinileyo. 🍕