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yabelana kweli nqaku
Ngenxa yokuhla kwenani labathengi, iNetflix ifuna ukucutha abasebenzisi ababelana ngedatha yabo yokufikelela. Kukho nemiqondiso yokwaphula i-taboo: inkokeli yemarike kwi Ukusasaza isebenza kuguqulelo olusezantsi kunye nentengiso. Abatyalomali bayathandabuza: isitokhwe sawela kwi-25,85% ukuya kwi-$ 258,51 kwintengiso yangaphambi kwentengiso ngoLwesithathu.
KwiNetflix, yayiyikota yokuqala yokubhaliselwa kwababhalisi ngaphezulu kweminyaka elishumi. Ekugqibeleni, malunga nama-200 emirhumo ehlawulweyo elahlekileyo kwiinyanga ezintathu ukuya ekupheleni kukaMatshi. Esinye sezizathu zoku kukuvalwa kweshishini eRashiya emva kokuhlaselwa kwe-Ukraine, okwakhokelela ekulahlekelweni kwabathengi be-000 kwi-swoop enye. Kodwa nangokukhula kwababhalisi abangama-700, iNetflix iya kuwa phantsi koqikelelo lwayo lwe-000 yezigidi. Okubi nangakumbi: kwikota yangoku, inkonzo ilindele ilahleko malunga nezigidi ezibini zabathengi. I-Netflix ineziqendu ezitsha zochungechunge oluthi "Izinto ezingaqhelekanga" kunye neefilimu eziphezulu ezifana ne "Indoda eyiGrey" eneenkwenkwezi zaseHollywood uRyan Gosling ekuqaleni kweemveliso ezinamandla.
Lilonke, inani labathengi kwihlabathi liphela lehle laya kwi-221,6 yezigidi ekupheleni kwekota. Ingaba yenzeke njani? Ulawulo olungqonge umseki kunye nomphathi osebenzisana naye uReed Hastings ucaphule "izinto ezingaphaya kolawulo lwethu" njengokunyuka kancinci kwesabelo seeTV ezinonxibelelwano lwe-intanethi, imfazwe yaseRussia eUkraine kunye nokunyuka kwamaxabiso.
Ikota yokuqala kunye nombono wekota yesibini yawa phantsi kokulindela, umhlalutyi uJohn Hodulik webhanki enkulu yaseSwitzerland UBS wabhala kwisifundo. Imodeli yeshishini ngoku iyavavanywa. Ulindele ukhuphiswano olukhulayo, iintloko zezoqoqosho kunye nokuzaliswa kweemarike ukulinganisa ukukhula kwababhalisi okwangoku. Ngaloo nto engqondweni, unqumle ixabiso elijoliswe kuyo kwi-$ 575 ukuya kwi-$ 355 kwaye wasusa ukulinganisa kwakhe kokuthenga kwisitokisi, ngoku ukulinganisa ukungathathi hlangothi.
Ngaphezu kwako konke, iNetflix iliva kwicala labathengi ababelana ngedatha yabo yokungena nabanye. Le nkonzo iqikelela ukuba ngaphezulu kwe-100 lezigidi zemizi ngabakhweli basimahla. Xa ukukhula kwakusephezulu, abantu bajika bangaboni, utshilo uHastings. Kodwa ngoku iNetflix ayisafuni ukuhlala ingenzi nto.
"Umzekelo, ukuba unodadewenu ohlala kwesinye isixeko kwaye ufuna ukwabelana naye ngomrhumo weNetflix, kulungile. Asizami ukuyinqanda loo nto, ”utshilo igosa eliyintloko lemveliso uGreg Peters. Kodwa siya kubacela ukuba bahlawule kancinci ngayo. » Umzekelo, iNetflix inokusebenzisa iidilesi ze-IP ukubona apho abasebenzisi bafikelela khona kwinkonzo. UPeters uthe kungathatha unyaka phambi kokuba inkqubo isebenze kwaye isetyenziswe kwihlabathi jikelele.
Ekuqaleni kobhubhane we-corona, iNetflix yayisathathwa njengomnye wabaphumeleleyo kule ngxaki, kwaye inani labathengi linyuke ngezigidi ezingama-37 ngo-2020 kuphela.
Njengovulindlela, iNetflix yaqala yakwazi ukufumana umhlaba ongathintelwanga kushishino lokuzonwabisa. Ukusasaza ividiyo. Kodwa okwangoku, kukho ukhuphiswano ngakumbi nangakumbi - kubandakanya iDisney, iAmazon, iApple kunye neWarner's HBO Max. Kwiminyaka embalwa edlulileyo, uHastings, ngokuzikhukhumeza, ebizwa ngokuba ngumdlalo we-intanethi "Fortnite" okhuphisana kakhulu, ngoku uyavuma ukuba ukhuphiswano "lukhuphe iifilimu ezintle kakhulu kunye nochungechunge."
Ababukeli beshishini babona ingxaki ngesicwangciso seNetflix sokukhukula inkqubo ngokhukula umxholo, ngamanye amaxesha ukuncama umgangatho. Imbangi efana neDisney, kwelinye icala, ixhomekeke kuthotho oluveliswe ngononophelo olusekwe kubalinganiswa abadumileyo abavela kwihlabathi le "Star Wars" kunye neMarvel, ebopha abathengi ixesha elide kunye nesiqendu esinye ngeveki.
Ukonyusa ukukhula, iNetflix ikulungele nokushukumisa enye yezona zinto zinkulu kwaye yazise umrhumo onexabiso eliphantsi ngeentengiso ezidibeneyo. INetflix ayizange ibone into enje-uHastings akazange acinge kakhulu ngayo. Ngelixa esengumntu othanda ukwenza umrhumo olula, "Ndingumntu othanda kakhulu ukunika abathengi ukhetho," utshilo. INetflix ngoku ivulekele imodeli yentengiso. "Siyijongile kwaye sizama ukuyilungisa kunyaka okanye emibini." »Iinkcukacha ezinje ngentengiso yobuqu inokushiyelwa kwabanye.
Ngexesha lokugqibela i-Netflix inekota yokuhla kwababhalisi ngo-Oktobha 2011. Nangona ukuhla, i-Netflix ihleli kakuhle phambi kwabakhuphisana nabo. Ukuthelekisa: Umdlali omkhulu we-Disney + wayenabathengi abaphantse babe yi-130 yezigidi ekupheleni kwe-2021. Kodwa i-Netflix nayo kwafuneka inciphise inzuzo yayo kwikota yokugqibela. Intsalela yehlile xa kuthelekiswa nonyaka ophelileyo malunga neepesenti ezintandathu ukuya kwi-1,6 yeebhiliyoni zeedola (i-1,5 yezigidigidi zee-euro). Nangona intengiso inyuke malunga neepesenti ezilishumi ukuya kwi-7,9 yeebhiliyoni zeerandi, zisadlula ngokuxineneyo oko bekulindelwe ngabahlalutyi. Isitokhwe seNetflix sele siwile ngaphezu kwe-40% ukususela ekuqaleni konyaka. Ingxelo yekota ikwachaphazela amaxabiso abanye ababoneleli be Ukusasaza.
LOS GATOS (dpa-AFX)
Khetha iimveliso ezixhaphakileyo kwiNetflix Inc. Ngokunkqonkqoza, abatyali-mali abaqikelelwayo banokuthatha inxaxheba ngokungafaniyo kwiintshukumo zamaxabiso. Khetha ngokulula i-lever oyifunayo kwaye siza kukubonisa iimveliso ezifanelekileyo kwiNetflix Inc.
Umyinge kufuneka ube phakathi kwe-2 kunye ne-20
Akukho datha
Iindaba ezingakumbi kwiNetflix Inc.
Umthombo womfanekiso: Netflix
SOURCE: Uphonononga Iindaba
Ungalibazisi ukwabelana ngenqaku lethu kwiinethiwekhi zentlalo ukusinika ukomelela okuqinileyo. 🤗