✔️ 2022-04-19 12:32:03 - Paris/France.
Ukukhula okubonakala kungenakunqandwa kweenkonzo Ukusasaza inkonzo yomrhumo inokunqumama njengoko imeko yeendleko zokuphila kulindeleke ukuba itshintshe inkcitho enokuvela, ngokovavanyo olubanzi lwaseKantar.
Iqela lohlalutyo lwemithombo yeendaba lifumanise ukuba abantu baseBritane, ngakumbi abantu abancinci, bayanda ukucima, kunye ne-215 yamakhaya ambalwa angxamele umrhumo omnye ohlawulweyo kwiinyanga ezintathu ukuya kuMatshi xa kuthelekiswa nekota yangaphambili kumzamo wokugcina imali.
Umrhumo wencwadana
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Kwikota yokuqala, i-58% yamakhaya (i-16,9 yezigidi zemizi) ifikelele kwinkonzo yorhumo oluhlawulelwayo, ukuncipha kwama-215 xa kuthelekiswa neenyanga ezintathu ezidlulileyo.
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Ngeli xesha, abathengi abaxabisa indleko bacime iinkonzo ze-1,51 yezigidi. Ukusasaza ividiyo kwimfuno (SVOD) - ukutsiba okubalulekileyo kwi-1,04 yezigidi zokurhoxiswa ezibhalwe kwikota yangaphambili
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Ngaphantsi kolwandle olubomvu ngumnqweno oxhaphakileyo wabathengi "wokugcina imali," kunye nama-38% ngoku babala iipeni zabo, ukusuka kwi-29% kwixesha lokugqibela lokunika ingxelo.
Amaxabiso okukhutshwa ayanda phantse kuyo yonke indawo
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Ngexesha Netflix kunye neAmazon Prime Video inzuzo kwisimo sabo senkokeli yemarike, eqinisekisa ukuba ziinkonzo zokugqibela zokunqunyulwa ngexesha lokucoca, imeko ayizinzile kangako kwiinkonzo zabaceli-mngeni ezisezantsi kwi-pecking order ezifana ne-Britbox, Ngoku kunye neDiscovery +.
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Kuphela yi-3% yamakhaya abhalisele umboneleli omtsha we-SVOD kwikota yokuqala, xa kuthelekiswa ne-4,2% ngonyaka ngaphambili.
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Ividiyo eyiNkulumbuso yaseAmazon ikhokele indlela ekubhaliseni okutsha kwikota yokuqala, ibango lesabelo se-27% - phantse iphindwe kabini loo Disney + kwi-14%
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Ubange indawo yesithathu ngesabelo se-11%, ngelixa Netflix – enegumbi elincinane kakhulu lokukhula – ityibilike iye kwidijithi enye ngesabelo se-9,4%.
Ukuthengisa ukuhlangula?
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Kule nyaniso entsha yokuncipha kwesiseko sabathengi, umbuzo wentengiso uphinde wavela kwakhona, Netflix ngokukodwa ukuba phantsi koxinzelelo lokuyeka inkcaso yayo ekudala ikho ekuveliseni ingeniso kwimarike ehluthisiweyo.
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UDominic Sunnebo, igosa eliyintloko lolwazi eKantar, uthe: “Ngabaninzi Ukusasaza Ukufumana ukukhula okubalulekileyo kwengeniso ekuphakameni kweCovid, eli iya kuba ngumzuzu onzima. »
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Ukucebisa ukuthengisa okutsha kunye nezicwangciso zomxholo ukubuyisela umva umkhwa, uSunnebo wongezelela: "Njengoko ababoneleli be-SVOD beqwalasela izicwangciso ezahlukeneyo zokugcina ingeniso, intengiso inokuba lukhetho olunengqiqo. E-United States, inkonzo ye-NBCUniversal ye-Peacock ifumene impumelelo kunye nemodeli edibeneyo edibanisa intengiso ngexabiso eliphantsi kubathengi. Njengoko amakhaya eqinisa iintambo zabo zengxowa, abaninzi banokukwamkela imodeli efanayo kumnikezeli wabo we-SVOD abathandayo eBritani.
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Ngelinge lokwahluka, Netflix sele ingenile kwibala lemidlalo ngokuzibeka njengendawo yokuma enye yokonwabisa ekhaya
// Ifakwe kweli nqaku
SOURCE: Uphonononga Iindaba
Ungalibazisi ukwabelana ngenqaku lethu kwiinethiwekhi zentlalo ukusinika ukomelela okuqinileyo. 🍕