✔️ 2022-09-05 07:20:48 - Paris/France.
Inkampani ebangele utshintsho olukhulu kwimbali kamabonwakude ibethe udonga. Kanye ngexesha apho abantu abaninzi ngakumbi besebenzisa iividiyo nge yosasazo kuphela ngentambo kunye/okanye umabonwakude ovulekileyo, Netflix iyazikhanyela kwaye ilungiselela ukufaka iintengiso kwiprogram yayo.
Inkokeli engenakuphikiswa ekuveliseni nasekuhanjisweni kwevidiyo yorhwebo, inabaphulaphuli ababalulekileyo phantse kuwo onke amazwe emhlabeni (ngaphandle kweTshayina.) Singaphezu kwezigidi ezingama-220 zababhalisi abondla iingqondo zethu ngobubi obucociweyo bukaFrank Underwood, imidlalo yokugula iskwidi, ubomi obubi bukatitshala wesikolo samabanga aphakamileyo wajika waba ngumthengisi weziyobisi kunye neengcinga zebharoque Indoda yesanti.
Kwiminyaka emi-6 eyadlulayo, i-New York Times yeveki yonke yapapasha isicatshulwa esinesihloko esithi Ngaba into efana neNetflix ingasinda kwihlabathi elenziwe yiNetflix? -Ngaba iNetflix iya kusinda kwihlabathi elitsha elenziweyo? Impendulo ibonakala inguhayi olula.
Ndicinga ukuba sonke siyalazi ibali ngoku. Yayilishishini elixhaphazayo nelingasebenziyo -Blockbuster-, lizibandakanya ekurenteni iimuvi, lithengisa iilekese kunye neentlawulo ezongeziweyo, de latshona phantsi ngo-1997 xa, okokuqala ngeposi kunye nefomathi yeDVD (ezimbini ngesibini kwisicwangciso esisisiseko) kunye neshumi leminyaka kamva. , nge-Intanethi, i-Netflix yazalwa kwimarike, ihambisa iimuvi ezipheleleyo kunye neenkqubo zikamabonwakude, zihlala kwaye ngaphandle kweentengiso.
I-Netflix yazalwa kunye nezihloko ze-700 kwaye emva koko yathenga, ngaphandle kwanto, amalungelo okusasazwa kwedijithali ukusuka phantse yonke ifilimu eqhelekileyo kunye nemboni yeTV, engayihoyiyo; nango-2012 xa bahlawula i-100 yezigidi zeedola ukuvelisa izahluko ze-26 zedrama yezopolitiko -Indlu yamakhadi-, ebibandakanya ukugaya abathengi abatsha abangaphezu kwezigidi ezili-10 ukuze baphinde batyale imali yabo. Yaye ngokuqinisekileyo baphumelela.
Njengoko umabonwakude wentambo kunye nosasazo lulandela emanyathelweni awayekhe akhokelela amashishini amandulo oshicilelo kunye nomculo ukuba ahambe ngendlela efanayo needinosaurs, le nkampani iye yaba yeyona nto iphambili yexesha losasazo nge-Intanethi.
Kubantu abangenangqondo abafuna ukucinga ukuba umxholo ngukumkani, Netflix ibonise ukongama kwayo kwetekhnoloji kuxinzelelo lwevidiyo - ngoyena mntu uzuzayo, kunye Youtube ukwanda okumangalisayo kokusetyenziswa kwe-broadband kwiplanethi - kwaye, okona kubaluleke kakhulu, ukusetyenziswa kwedatha eyenziwa ngabasebenzisi ngokwabo xa besebenzisa iqonga labo.
Ngenzeka, kwiminyaka yabo yokuqala baphumelele ekuguquleni imakethi ye-cinema - eyayilawulwa lishishini elidala - ukuba ngumsasazi omkhulu wochungechunge lweTV esele iphumelele kwiimarike ezithile zelizwe.
Igxile ekudaleni imakethi yehlabathi- ngoku inababhalisi abahlawulayo abazizigidi ezingama-220 kumazwe ali-196 kunye nezigidi ezingama-70 e-US kuphela, abasebenzisi abaninzi kunomabonakude owakha waba nawo-, Netflix Yayingeloshishini linengeniso kakhulu. Eyona nto ithandwayo kwimarike, kude kube ngoku, inotyalo-mali olwaneleyo lokutyala imali ngaphezulu kwayo nayiphi na enye inkampani yeendaba ekuveliseni okanye ekuthengeni umxholo. Kulo nyaka, malunga neebhiliyoni ezingama-20 zeedola.
Ukusuka kwinqaku elicatshulwe ngasentla, ndigcina oko uReed Hastings, omnye wabadali be Netflix: Nje ukuba umbukeli abe namava omabonwakude asimahla, ngaphandle kokulinda iveki ukuze abone isahluko esilandelayo kunye namawaka eenketho ezandleni zabo, abasayi kubuyela kwiifomati zakudala apho iifreyimu ezimbalwa bezinolawulo olupheleleyo. ixesha lakho free.
Eqinisekile ukuba wonke umabonwakude ekugqibeleni uya kufudukela kwi-Intanethi - njengoko kwenzekile ngomnxeba, ukusuka kwiifowuni eziphathwayo ukuya kwiifowuni eziphathwayo - nangona kunjalo, kwinyanga ephelileyo uHastings ngokwakhe ubhengeze ukuba, ngenxa yoxinzelelo oluvela kwamanye amaqonga - iifom ngokuchasene nokuba ngubani okhuphisanayo ngoku.Amazon, Apple, HBO, njl.– Netflix ukwintetho kunye Uphando yes microsoft ukufumana ifomyula evumela ukuba badibanise iintengiso kumxholo wabo wokunikezela.
Ngamanye amazwi kunye neyona nto ibalulekileyo: imodeli efanayo kunye nomabonwakude wezorhwebo wazalwa phakathi kwekhulu leminyaka elidlulileyo. Wowu.
UNjingalwazi eUNAM
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SOURCE: Uphonononga Iindaba
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