✔️ 2022-11-02 01:48:06 - Paris/France.
UGeorgina Escoda ngumlambo wamandla. Kwaye ngentshiseko efanayo athetha ngayo noMagasIN kolu dliwanondlebe, wayisungula iprojekthi yakho yeshishini.
[Abaqulunqi baseMalne: "Akukho msebenzi, akukho sinxibo somtshato, akukho nto yokwenyani"]
Ukuqala kwakhe kumbeka encotsheni yeqonga oneminyaka eli-15 kuphela ubudalakodwa ngokukhawuleza waqonda ukuba umlingo ulele kuyilo kunye nokudala iziqwenga.
“Xa ndandineminyaka eli-15 ubudala, ndaqalisa ukusebenza njengomzekelo, ukumodela nokwenza ukudubula. Wadibanisa i-catwalks kunye nomsebenzi njenge-stylist ezimele. Kamva, ndasebenza ezivenkileni, ndabona ukuba ndiyayithanda kwaye inentsingiselo eyahlukileyo, kuba yonke into ndandiyithathele ingqalelo kakhulu. Yinto yam! Ndaya eMango kwaye ngaphantsi kweenyanga ezintathu ndavela ngokukhawuleza. Kwaye ndacinga: Ndifuna ishishini lam! ", utshilo uEscoda.
UGeorgina Escoda kwivenkile yakhe ye-Bad Habits.
Yintoni eyakhokelela ekubeni uvule ivenkile yakho uze emva koko uvule ibhrendi?
Kangangeminyaka eli-15, ndiye ndavula ndaza ndalawula iifranchise ezintlanu kushishino lwamazwe ngamazwe, kwaye apho ndafunda okuninzi malunga nolawulo lweshishini. Ndiye ndathi ngaphakathi kum: ukuba ubuwenza lo msebenzi kwaye ubunguvulindlela kunye nabo, kuba bendingumntu wokuqala ofumana ilungelo lokuthengisa amalungelo abo kwaye bathatha ithuba kum, kutheni ungazenzi eyakho ibrand?
Ndiye ndagqiba ekubeni ndenze ivenkile yam yokuqala eneempawu ezininzi ngokucinga ngazo zonke iibrendi endihlala ndizibona kwi-intanethi. Iinkampani zamazwe ngamazwe ezazingaqondi ukuba kutheni zingekho apha eSpain.
Ndinxibelelane kwaye ndakwazi ukubazisa eSpain kwaye ndenza imveliso yohlobo oluninzi, nangona isiphumo sasingacacanga ngokupheleleyo.
Okokugqibela, ndayichaza ngokuvelisa eyam ibhrendi ngezinto ezisisiseko endingekabi nazo. Ezi 'zingenakunqandwa' endandizifuna ngamaxabiso afikelelekayo, kwaye andizange ndiwafumane.
Livela phi igama elithi “Imikhwa emibi”?
Bendisoloko ndingumvukeli masiye eskolweni. Kwaye xa ndadala ivenkile, ndandicacile ukuba kufuneka kubizwe into eya kundichaza. Andizange ndifune ukwenzela abanye into, kodwa ndakha into endiya kuba nebhongo ngayo. Kwaye ke igama elithi 'Imikhwa emibi', kwimikhwa emibi yaseSpain, kodwa hayi kakubi, ngokuchaseneyo. Libhekisa kumntu ojongwe phambili, umlo, ozimeleyo, umgulukudu, ovukelayo nongalibazisiyo ukuthetha izinto njengoko zinjalo. Andizenzisi.
Imikhwa emibi ibhatyi isuti.
Kwaye kumnandi kwakhona...
Ewe [ehleka]. Ndinoburharha obukhulu. Bendisoloko ndili 'slut' leqela kwaye kum kubalulekile ukuba i-Bad Habits umfazi abe noburharha.
Ngaba uza kubuyela kwi-catwalk kodwa abe ngumyili kunokuba abe ngumzekelo?
Ewe, siqwalasela oku kunokwenzeka. Sele sisenza amalungiselelo okuba sibe kwi-080 yeFashoni yase-Barcelona, kwaye ngonyaka kunokwenzeka ukuba sibe kwi-catwalk…
Ingaba iimpahla ezikwingqokelela yakho zijongeka njani kwaye uluhlobo luni lomfazi ozenzele lona?
Umfazi we-Bad Habits ngumfazi ozimeleyo kwezoqoqosho, oqeqeshiweyo, ongahambelaniyo kwaphela, kwaye "ongakhathaliyo" ukuba abanye bacinga ntoni. Ungowesifazane othanda ukugqoka i-sexy, kodwa ngaphandle kokuhamba ngeengubo eziqinileyo, okanye i-necklines ephantsi, okanye i-shirts ebonakalayo ... Ukuzimela kunye nokuzithemba.
Uyilo lomfazi owaziyo ukuba kunye nomthungi olungileyo kunye namalaphu angakholelekiyo, unokuziva enomtsalane kwihempe yamadoda, njengale siqhele ukuyenza, ngepoplin emangalisayo, ejongeka njengehempe ezisuka kumhlobo wakho omncinci wegumbi okanye umyeni wakho.
Le suti kunye neeteki kwaye unxibe kakhulu imini yonke yomsebenzi, emva koko ubusuku uyibuyisela ngezithende ezilungileyo kunye "ne-clutch" kwaye usabonakala ukhangeleka.
Isuti yesimbo samadoda eyilwe nguGeorgina Escoda kwimikhwa emibi.
Sisebenza imini yonke emva koko sibe neminyhadala ngorhatya ngaphandle kokuba sitshintshe ekhaya.
Oko kukuthi, kodwa ngenqaku lobudoda. Ndihlala ndikhangela ifashoni yamadoda. Naxa siyothenga amalaphu, sithenga iisuti zamadoda, ihempe zamadoda, uhlobo onokuthi ulufumane nakweliphi na icandelo lamadoda.
Zingaphi iingqokelela zonyaka oziyileyo?
Sivelisa iingqokelela ezimbini zonyaka, enye eyentwasahlobo-ehlotyeni kwaye enye ikwikwindla-ebusika.
Ngoku bayanda...
Ngoku sinamanqaku angama-50 athengiswayo kwilizwe lonke, sinegumbi lokubonisa kangangezihlandlo ezithathu, sabonisa ingqokelela yethu kwiParis Fair kwaye sinamanqaku ali-10 ezizwe ngezizwe abekwe eBelgium, eFransi, eUnited States nasePortugal.
Okwangoku sivule ithuba lokuba nabatyali-mali abancinci abakholelwa kwiprojekthi, kwaye abafuna ukubandakanyeka ekwandiseni uphawu, kuba sikholelwa ukuba ngamanqaku amahlanu angaphezulu okuthengisa kuya kusinceda kakhulu ekukhuleni. Injongo kukufezekisa umthamo omkhulu kwaye ukwazi ukunika amaxabiso afikelelekayo.
Ukuthetha ngexabiso, sixelele ukuba loluphi uluhlu lweempahla ...
Kwivenkile unokufumana i-t-shirts ngee-euro ezingama-70 kunye neempahla ze-euro ezingama-250.
Ukubona njani ukuzinza, ingaba yinto ekukhathazayo?
Ewe iyandikhathaza, kodwa ndihleka kakhulu kuhanahaniso kulo mba, iibrendi ezinkulu ziyakwazi ukuqesha inqwelomoya ukuzisa iimveliso ezinkulu apha. Iikotoni ezisixelelwa ziinkampani ezininzi ukuba azikho. Kukho neoli kumqhaphu.
Indlela yam yokuba negalelo kuzinzo lweplanethi kukusebenza nabantu basekuhlaleni, kunye nabamelwane bam, kunye noluntu lwasekuhlaleni, kunye namashishini amancinci kunye nokuthenga amalaphu esizwe.
Ndisebenza nabantu basekhaya kwaye ndiyakuthanda ukujikeleza ikona, kwaye kwiworkshop encinci endincedisayo ukuba ndihambe kwaye ndizame ipateni okomzuzwana, ukubona ukuba sele beyilungile. Ithemba endinalo ngala manene, andinakuba nalo eTshayina okanye eIndiya.
Ibaluleke kangakanani imidiya yoluntu kumashishini?
Inxalenye enkulu yempumelelo yeshishini lethu kungenxa yokuthengisa kwi-intanethi. Siqale ukwenza imiboniso yethu ngexesha lo bhubhani kwaye ngoku senza umboniso weveki nganye kwiprofayile yethu ye-instagram, apho siphakathi kwesibhozo okanye ishumi. iimpahla.
Mna no-Evelyn siphuma siphila, sigqabaza kwaye sizame kwisitayile ngasinye ngokungathi sikwi-catwalk kwaye, ndinikezela ngeengcebiso zefashoni ezinje ngokudibeneyo, izixhobo okanye obona busuku buphumeleleyo ...
Nangona silungiselela iimpahla kwaye zithatha umsebenzi omninzi kunye nexesha, into esiyenzayo yendalo kwaye iphucula, kanye njengokuba singobani kunye nendlela imini yethu ehamba ngayo.
Kule veki iphelileyo, bendinomsindo kancinci ngeqela ndaze ndalithetha bukhoma… Kuhlala kukho ibali kubomi bethu bemihla ngemihla elibalisa ngokwendalo epheleleyo, nangona usonwabela iglasi yewayini okanye ikalika xa ucinezelekile. ..
Omnye umthengi undixelele ukuba ujonge phambili ukuhlala veki nganye kuba ibingcono kuneNetflix. Kodwa eyona nto ingcono kukuba ekugqibeleni ijika ibe yintengiso, kwaye sihlala siphuma kuyo yonke imveliso xa ubomi buphela.
Kwiivenkile ezithengisa izinto ezininzi, ngaba iimpahla ezisuka kwezinye iibrendi zihlala kunye nezakho?
Ngoko. Xa saqala ngo-2017, uphawu lwethu lumele i-10% yazo zonke iimpahla ezithengiswayo, kwaye namhlanje imele i-80%. Siye sacutha iibrendi kwaye kwashiyeka ezintathu, kunye nezethu. Iimveliso ezifana noVictoria Beckham okanye iNanushka ezintle kakhulu.
Umkhwa wethu kukuhamba ne-brand enye, kodwa ndiyathanda kakhulu ukuyixuba. Ukuba andidikwa kwaye ingqokelela yam iphelela ekudikeni kuba siyijonga isizini yonke. Kwaye ndiyakuthanda ukubona izinto ezintsha zifika... Kufana noSuku lweeKumkani ezintathu!
Ngaba uyayithanda ifashoni kunye nobomi?
Ewe, ndiyithanda kakhulu ifashoni. Kuphela nje ndicinga ukuba izinto azinakuhamba kakuhle ngaphandle kothando. Inyaniso kukuba andizange ndijonge umphumo. Iqabane lam lihlala lindixelela ukuba andizange ndanexhala lamanani enkampani... Ndiyawuthanda kakhulu umsebenzi wam, ndivuya kakhulu kangangokuba inyaniso yeyokuba andikhathali ngokuthenga i-omelet enetapile okanye iimbatyisi. . Andiwathandi amanani konke konke ... mhlawumbi yiloo nto izinto zindihambela kakuhle, kuba ndibeka uthando ngaphezu kwayo yonke loo nto.
Injani i-wardrobe yakho, ngaba iziqwenga zakho ziyahlalisana nabanye?
Ewe, akukho mfuneko yokuba ube ne-egocentric kuba ndiwuthanda kakhulu umsebenzi wabanye abayili kunye neempawu. ixabiso eliphantsi. Ndixuba yonke into.
Iwardrobe yam yenziwe zizinto ezisisiseko. Bendihlala ndithetha 'ngezinto ezisisiseko ezingenakuthintelwa' ukusukela ekuqaleni. Ndiyathanda ukuba neempahla zam ezisisiseko, kodwa ngenqaku elikhethekileyo, ezinomgangatho omhle kakhulu kunye neepateni ezimangalisayo. Ukuba ndineehempe ezine ezimhlophe, zibaluleke kakhulu. Kwikhabhathi yam uya kufumana ijean, ihempe, iibhatyi zesuti… Ayizozinto zinomtsalane kakhulu, oko kukuthi, andinalo ilokhwe yomtshato nayo yonke loo nto…
Landela izihloko onomdla kuzo
SOURCE: Uphonononga Iindaba
Ungalibazisi ukwabelana ngenqaku lethu kwiinethiwekhi zentlalo ukusinika ukomelela okuqinileyo. 🤟