✔️ 2022-06-16 09:01:00 - Paris/France.
Ukukhula kokubhaliswa kwe-SVOD ehlawulweyo kuye kwacotha ngokukhawuleza kwikota yokuqala ka-2022 eMzantsi Korea, enye yezona marike zokuzonwabisa ezikhuphisanayo. Ukongezwa okutsha okutsha kube malunga ne-600, ukusuka kwi-000 yezigidi kwi-Q1,7 2021. Ukongezwa okutsha kuzise inani lilonke lokubhaliselwa kwevidiyo Ukusasaza ehlawula kweli lizwe ukuya kwi-14,7 yezigidi ekupheleni kukaMatshi.
Idatha yapapashwa yindlu yophando yeMedia Partners Asia kuMzantsi Korea wamva nje weVideos Consumer Insights & Analytics. Ixhomekeke ekubekeni iliso kumawakawaka abathengi nge-AMPD encedisayo.
Ingxelo ibonise ukuba iinkokheli ze-SVOD zaseKorea Netflix, Wavve, TVing, Coupang Play kunye neDisney + ubukhulu becala bagcine isabelo sabo secandelo kwikota yokuqala, i-akhawunti ye-86% ye-SVOD yokubhaliselwa kunye ne-83% yexesha abathengi abachitha ukubukela iividiyo ze-premium. Netflix, Wavve, Tving kunye neDisney + ngamnye waba nempumelelo enomxholo wokuqala ngexesha lekota, ngelixa uCoupang wafumana amanqaku ngebhola lebhola laseMelika. Netflix igcine isikhundla sayo njengenkokeli yemarike malunga nemirhumo emalunga nezigidi ezi-5, phambi kukamabonakude malunga nesiqingatha selo nani.
Ingxelo yakhutshwa kwangolo suku iParamount + yasungulwa eKorea njengesongezo seTV sasimahla. I-Apple TV + yeTV yaphehlelelwa ngoNovemba ka-2021 eKorea, kodwa ayikade ingene kuluhlu lwabasasazi abahlanu abaphambili.
"Phantse i-15 yezigidi ezihlawulelwayo zokubhaliselwa kwe-SVOD kunye neempawu ezintlanu ezinkulu ezityala imali eninzi kumxholo wendawo, imboni ye-SVOD yaseKorea ihlala iphilile kwaye ikhuphisana, nangona ukukhula kwehla kakhulu ngexesha lekota," kusho uVivek.U-Couto, umlawuli olawulayo we-MPA.
“Kwimeko yasemva kobhubhani, abathengi baseKorea baye batsalwa kumabonakude kwikota yokuqala ukuze babambe iminyhadala emikhulu efana neeOlimpiki zaseBusika ngoFebruwari kunye nokugubungela unyulo lukamongameli lwaseKorea ngoMatshi…. inegalelo kwikota ecothayo ye-SVOD.
Idatha ye-AMPD ibonisa ukuba umxholo owenziwe eKorea uyaqhubeka nokulawula imarike. Iidrama zeTV zaseKorea zibalelwa kwi-48% yexesha lokubukela, ngelixa iindidi zaseKorea kunye nemiboniso yokwenyani ithatha i-23% yexesha lokubukela. Phakathi kwezinye iindidi, iifilimu zaseKorea zathatha isabelo se-4%, uchungechunge lwaseMelika 8%, iifilimu zaseMelika 5%, iikhathuni zaseJapan 3% kunye nomxholo owenziwe eChina 2%.
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SOURCE: Uphonononga Iindaba
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