🍿 2022-06-25 17:02:00 - Paris/France.
I-Netflix iye yahamba ngexesha elifutshane ukusuka kwenye yezo nkampani zihlonishwa njengokuphazamiseka ekutshintsheni imodeli yezoshishino ebalulekileyo njengomabonwakude kunye nokuhanjiswa kwe-audiovisual ukuya, ngoku, kubonakala ngathi wonke umntu ufuna ukwenza iinkuni zomthi owileyo.
Inkampani yaqala ngo-2022 yomelele, kodwa kwicala elingafanelekanga. Kwikota yokuqala, isigebenga se Ukusasaza ithe ilahlekelwe ngababhalisi abangama-200, iphawula okokuqala ilahlekelwe ngababhalisi kwiminyaka engaphezu kwe-000. Ngaphezulu koko, iNetflix ilindele ulahlekelwe ngabanye ababhalisile abazizigidi ezi-2 ngaphezulu kwikota yesibini ka-2022, idatha eya kuthi okanye ayiyi kuqinisekiswa kungekudala.
Inyaniso kukuba ukususela I-Netflix ibhengeze ukwehla kwayo kokuqala kwababhalisi behlabathi kwinyanga nje edlulileyo, iimpendulo aziyekanga. Ubukhulu becala ngenxa ye-jitters yabatyali-zimali, kunye nezitokhwe eziwela phantse i-70% ukuza kuthi ga ngoku kulo nyaka.
Kodwa ngaphambi kokuba siqhubeke nokugrumba amanxeba ethu, masicacise into enye: INetflix iseyinkokeli yeshishini. Ngemeko ebuthathaka ngenxa yendlela yokwenza iiakhawunti kunye nomxholo, ukubuyisela kwakhona yonke ingeniso yayo, kodwa impilo ekhulayo kumazwe asakhasayo. Ngaloo caveat, masiqhubeke.
ETInguqulelo yamva nje yeNetflix inike ukusukela oko kwaqala iindaba ezimbi zeRed Giant yayikukuqinisekisa ukuba kuya kubakho umrhumo ophantsi kunye neentengiso. Ixabiso kunye nomhla azikaziwa, kodwa uTed Sarandos, i-CEO, uyibeke yacaca kule veki.
Isibhengezo siza emva kwesinye isiqwenga seendaba ezimbi. Ngokwengxelo ka Informations, Ababhalisi abaninzi bexesha elide beNetflix abazibhalisi. Uphawu olucacileyo lokuba ukhuphiswano, abantu abatsha kwigumbi, ukutsala ingqalelo engakumbi. Idatha yophando ebonwe yi-outlet ibonisa ukuba ababhalisile kwinkonzo iminyaka engaphezu kwemithathu babalelwa kwi-13% yokurhoxiswa kwikota yokuqala ye-2022.
Njengoko inani lokurhoxiswa liye landa ngokubanzi, Informations ingxelo yokuba abasebenzisi abatsha bamele inxalenye encinci kubo, esinye isibonakaliso sokuba iNetflix iyasokola ukugcina abasebenzisi ixesha elide. Kwikota yesibini ka-2021, abaphenduli ababekwiqonga elingaphantsi konyaka babala i-70% yokurhoxiswa, ngelixa ababhalisile bexesha elide bebalelwa kwi-6%. I-60% yokurhoxiswa yenziwe ngababhalisi abatsha kwikota yokugqibela.
Izitshixo ukwabelana ngephasiwedi azihambanga kakuhle
Enye impendulo awayenzayo ukumisa ukopha yayiluvavanyo lokulwa nokwabelana nge-akhawunti ngokuhlawulisa malunga ne-2 / 3 yeedola ezongezelelweyo kwizinga lokutshintshiselwa eChile, eCosta Rica nasePeru.
Uvavanyo aluhambanga kakuhle. AKuyabonakala ukuba, isaziso sokuba isicelo esithunyelwe kubanini-akhawunti sisebenze njengesikhumbuzo kwezinye iimeko, bahlawule kwaye abazange baxhamle kakhulu, oko kubangele iingxwelerha ezingaphezulu.
Uphando olwenziwe nguTime2Play eSpain lushiye uluvo olufanayo malunga nokuvuma kwabasebenzisi bangoku ukuhlawula ngaphezulu ukuze baqhubeke nokwabelana ngeepassword zabo.
Lilonke, i-54% yabantu baseSpain abavavanywayo basebenzisa iNetflix yomnye umntu. Kule iyonke, I-84% yathi abayi kuhlawulela ukubhalisa kwabo ukuba i-Netflix ivaliwe ukwabelana nge-akhawunti. Ke ngoku ukuba inkampani ibhengeze ukuba iya kuhlawulisa iiprofayili ezininzi, ibeka emngciphekweni wokuphulukana nabasebenzisi abaninzi, ubuncinci eSpain.
Enyanisweni, abantu abaninzi ngoku abane-akhawunti yabo kwaye babelane ngayo nomnye umntu banokuphuma ukuba bafuna ukuyeka ukwabelana ngeendleko zabo.
Ngokutsho kophando, abo bangama-46 ekhulwini abahlawula umrhumo wabo, i-67% yabelana nge-akhawunti kunye nabahlobo okanye intsapho. Ungacinga ukuba basayenza ukuze bafumane into ngembuyekezo, kodwa baye bayenze ngenxa yesisa: kuphela ngama-30% acela ukubuyisela ngokubanika ukufikelela kwenye. Ukusasaza.
Kwi-avareji, eSpain, iakhawunti yeNetflix kwabelwana ngayo nabantu abayi-2,9umyinge ophezulu kunamanye amazwe apho siye saqhuba uphando olufanayo: 2,3 eUnited States kunye ne-2,7 e-Italy.
Ezinye iingoma ngaphandle kwee-pubs: ukubheja kwezemidlalo okanye utshintshe imodeli yokuqala
Ngoku, kuba olu lwalathiso lutshintsha okwangoku alubonakali lusebenza, Zeziphi iinketho ezinokulawulwa yiNetflix kwixesha eliphakathi?
Inketho yokuqala inokuba kukwaphula umgaqo-nkqubo wayo wangoku wokuodola uthotho olupheleleyo, buyela kwimodeli yokulinga. Le yinto ebonakala sele iphakanyiswe ngaphakathi ngelo xesha. "Ukuba uyisitudiyo esiqhelekileyo, ufumana imali yomqhubi wenqwelomoya, kwaye ukuba ivavanya kakuhle, uthatha umboniso, mhlawumbi wenze iziqendu ezimbalwa, kwaye ulinde ukulinganisa," kusho u-Enderwick, owayesebenza kwiNetflix. . isebe lezentengiso ukusuka kwi-2001 ukuya kwi-2012 kwaye ngubani owayengumlawuli wentengiso yehlabathi kunye nokuthengwa kwababhalisi, uxelele i-CNBC ngo-2018.
"KwiNetflix, idatha yethu yasenzela izigqibo, ngenxa yoko sacela iisizini ezimbini kuphela. Abadali bolu ngcelele basibuze: 'Ngaba uyafuna ukubona amanqaku? Awufuni kumbona umqhubi wenqwelomoya?' Kwaye sathi, "Ukuba uyafuna ukuba senze." Abadali basala bengathethi. »
Ukuodola iiprojekthi ngqo kumboniso wanika ababhali kunye nabavelisi ukhuseleko kunyerhoqo imali eninzi. Icala eliphantsi, ngokutsho kweNetflix, kukuba iye yavelisa uthotho olungakhange lube luhle kakhulu.
Ngokunxulumene noku, enye intshukumo enokwenzeka inokuba kukuphelisa umgaqo-nkqubo wayo we-premiere-followed-all-episode policy, into esele iqalile ukuyenza 'namalungu' ayo apho wahlule khona, umzekelo ubusela bemali nokuba izinto ezingaqhelekanga.
“Akukho sizathu sokuyithumela qho ngeveki,” utshilo u-CEO uTed Sarandos ngo-2016.. “Kukhulu kakhulu ukuyekwa kukamabonwakude neshedyuli. Khona kutheni uzobuyisela abantu kwinto abayincama ngobuninzi? »
Nangona kunjalo, kwiminyaka yakutshanje, iNetflix izame ukukhutshwa rhoqo ngeveki kwimiboniso yokwenyani ethile endaweni yokukhupha uninzi. Ukuza kuthi ga ngoku oku akukanwetshwa kwimibhalo ye Ukusasaza.
<h2 class="has-text-align-center" id="h-deportes-en-directo-la-proxima-frontera-del-Ukusasaza">Imidlalo ebukhoma: Umda olandelayo we Ukusasaza
NgeVidiyo yeNkulumbuso yeAmazon kunye neApple TV + sele ibambe amalungelo okusasaza ezemidlalo e-US, kuyacaca ukuba imidlalo yenye indawo ebalulekileyo ekufuneka ijongwe.
INetflix kudala yala ukwenza isicelo kwimidlalo ephilayo, eyona nto iphambili kwiinkampani zeendaba zelifa. Kunyaka ophelileyo, nangona kunjalo, uHastings wathi iNetflix iyakuthathela ingqalelo ukwenza isicelo samalungelo IFomula 1 iphila ukubadibanisa nempumelelo yothotho lwabo lweengxelo Qhuba ukuze uphileebonisa isizini nganye yomdyarho.
"Kwiminyaka embalwa edlulileyo, amalungelo eFomula 1 athengiswa"UHastings uxelele iphephancwadi laseJamani I-Spiegel ngoSeptemba. “Ngelo xesha sasingekho phakathi kwabagqatswa, namhlanje besiza kucinga ngayo. »
Ukongeza imidlalo ephilayo kunokunika iNetflix isiseko esitsha sabaphulaphuli, kodwa iyangqubana nokuthandabuza kwamva nje kweNetflix ukuchitha imali eninzi kwiinkqubo ezinelayisensi ephezulu.
Siza kubona ukuba i-Netflix yexesha elizayo ibonakala njani, umdlali othi, nangona ukunyuka kokhuphiswano, simele sikhumbule ukuba useyinkokeli ngokwenani labasebenzisi.
SOURCE: Uphonononga Iindaba
Ungalibazisi ukwabelana ngenqaku lethu kwiinethiwekhi zentlalo ukusinika ukomelela okuqinileyo. 😍