😍 2022-04-26 05:46:52 - Paris/France.
Intlekele yeNetflix inyanzelisa abatyali-mali ukuba baphinde bacinge ngemida yeepulatifomu zevidiyo zobhaliso. Emva kweminyaka elishumi yokukhula okuzinzileyo kwaye ngaphandle kwenzuzo ye-7,878 yeebhiliyoni zeerandi, izabelo zayo sele zehle ngaphezu kwe-37% emva kweendaba zokucinywa kwemirhumo ye-200, kwaye yehle nge-000% eyongezelelweyo izolo. . Abakhuphisana nabo abanje nge-Disney + kunye ne-HBO + nabo bathwaxwa yimiphumo: nangona besanda kurekhoda ukukhula okuphezulu kunye nengeniso, izihloko zeenkampani zabazali bayo nazo zithumela amathontsi amakhulu, ebonisa ukuba ingxaki ilele kwicandelo. Ngale ndlela, iinkokeli zikhangela ezinye iindlela zokuzama ukubuyisela abaphulaphuli kunye nenzuzo kwishishini elikhulayo.
Intengiso ibonakala njengeyona ndlela yokuqala yokunyusa ingeniso. AbakwaNetflix batyhola ukwehla kwayo ikakhulu "kukwabelana ngeakhawunti," ke ukufaka iintengiso kunokubanceda "benze imali kubo bonke ababukeli," nkqu nabo bangabhataliyo umrhumo. IDisney + ikwavavanya oku kunokwenzeka.
Ezinye iinkampani zifumene indawo yokusabela kwiimodeli ezidibanisa zombini imithombo yengeniso: iintengiso kunye neentlawulo. Injalo imeko kaSpotify, ekuzameni kwayo ukuzikhulula kubulungu kunye nokwandisa ingeniso yentengiso, yenze ukubheja kwezigidi ezingama-200 ezigidi zeerandi kwishishini lepodcast. Ngokwengxelo yayo yakutshanje, ingeniso evela kwiintengiso inyuke nge-40% ngonyaka kwaye imele malunga ne-14% yengqokelela yayo.
I-Netflix ikwavavanya imodeli eChile nasePeru eyonyusa imirhumo ngokusekwe kubungakanani beendawo onxibelelana kuzo. Abasebenzisi, ngale ndlela, baya kwaziswa yinkampani kwaye emva koko kuya kufuneka bahlawule phakathi kweedola ezimbini ukuya kwezintathu ngaphezulu komsebenzisi ngamnye omtsha ojoyina i-akhawunti.
Nangona kunjalo, ukwahlula imithombo yengeniso kunye nokuthintela abathengi ukuba bafikelele kumxholo simahla akuyi kuba ngokwaneleyo. Ngaphambi nje kokuba iNetflix ibhengeze amanani ayo, inkampani yophando lwentengiso iKantar iveze ukuba e-UK kuphela, abantu abangaphezu kwesigidi esi-1,5 bahlawulele iinkonzo zevidiyo zobhaliso kwikota yokuqala ka-2022. Uninzi lwabaphenduli bathi esona sizathu sibalulekileyo sokuba barhoxise umrhumo kungenxa yokuba iindleko, ngelixa isizathu esona sizathu sokuba babhalisele amaqonga amatsha kukufikelela kuthotho oluthile okanye iimuvi. Uphononongo lubonisa ukuba umxholo kunye nomgangatho wayo wawuyeyona nto iphambili yokuhlala.
IWarner Media, inkampani engumzali ye-HBO+ kunye ne-CNN+, ibandakanya obu bunzima. Ingeniso yayo inyuke nge-2,5%, iqhutywa kukukhula kwababhalisi abaphantse babe zizigidi ezi-3 kwiinyanga ezintathu ezidlulileyo ngenxa yomxholo wayo. Kwelinye icala, uWarner uthathe isigqibo sokuvala iqonga le-CNN + kwinyanga nje enye emva kokusungulwa kwayo, ngenxa yokungahambelani komxholo weendaba xa kuthelekiswa namajelo eendaba emveli.
Iinkampani ezifuna ukufumana i-niche yazo ekubhaliseni
Twitter. Inethiwekhi yoluntu ngoku ivavanya inguqulelo yayo ehlawulweyo ebizwa ngokuba yi-Twitter Blue, eya kuthi idibanise izibonelelo ezahlukeneyo ezinje ngokubakho kokuhlela iitweets. Okwangoku ifumaneka kuphela eOstreliya, eNew Zealand, eKhanada naseUnited States.
IPorsche. Inkampani ifunda inkonzo yobhaliso eya kuvumela abasebenzisi bayo ukuba bafikelele kwiimoto zabo ngaphandle kokuzithenga. Ngokuxhomekeke kwinkampani, imirhumo eyahlukeneyo iya kuvumela ukufikelela kwisithuthi esinye okanye ngaphezulu kwinyanga enye okanye ezintathu. Okwangoku, i-app ye-Porsche Drive ifumaneka kuphela e-United States, kwaye ukubhalisa kubiza phakathi kwe-$ 1 kunye ne-$ 600.
SOURCE: Uphonononga Iindaba
Ungalibazisi ukwabelana ngenqaku lethu kwiinethiwekhi zentlalo ukusinika ukomelela okuqinileyo. 👓