😍 2022-08-18 21:27:10 - Paris/France.
Ngokwengxelo kaNielsen (nge Iphephandaba lase Wall Wall). Inkampani yokulinganisa abaphulaphuli ithi esi sisihlandlo sokuqala ukuba iinkonzo ze Ukusasaza zimela eyona nxalenye inkulu yemikhwa yabantu yokubukela.
Ingxelo ibonisa ukuba iinkonzo ezifana Netflix, YouTube kunye ne-akhawunti ye-Hulu ye-34,8% yexesha lokubukela ababukeli, ngelixa i-cable account kwi-34,4%. Usasazo lukamabonakude lubalelwa kwi-21,6%. Ngokudibeneyo, iinkonzo zikamabonwakude zemveli zisabetha Ukusasaza, kodwa i Ukusasaza yayinesona silayi sikhulu sepayi.
Akukho nkonzo ye Ukusasaza ayizange isondele ekubetheni intambo yodwa.
Umfanekiso: Nielsen
UNeilson uthi inxalenye yesizathu sokuba bambalwa abantu babukele intambo kukuba ibimbalwa imidlalo eboniswayo ngeli xesha lonyaka. Nangona kungemvanga enyakeni (xa imidlalo efana nebhola yomnyazi kunye nebhola ekhatywayo iqala amaxesha azo onyaka), ababoneleli ngeenkonzo Ukusasaza kwakhona ngokucothayo wawafumana amalungelo okusasaza imidlalo. I-Apple kunye neAmazon zisasaza i-baseball kunye nebhola ekhatywayo, ngokulandelelana, kwaye iDisney idadadisile umbono wokusasaza i-ESPN. Oko kuthethiweyo, abalandeli bezemidlalo ngokubanzi basajongana nombhodamo obiza imali eninzi kwaye obhidayo xa bezama ukwenza isigqibo ngendlela yokubukela imidlalo eyahlukeneyo.
Ingxelo ikwabonisa ukuba, nangona iinkonzo ze Ukusasaza iphuculwe, uJulayi yayingeyonyanga yesiqhelo - yayiyenye yezona nyanga zibalaseleyo kwixesha apho abantu balichitha bebukele iinkonzo. Ukusasaza ukuba uNielsen wakhe walinganisa.
Eli nyathelo liza ngexesha apho iinkonzo ezininzi zempilo Ukusasaza zihamba okanye ziqwalasela utshintsho olukhulu, ezinye zazo ziya kubenza bafane nentambo. Netflix, umzekelo, ifuna ukwazisa inqanaba elixhaswa yintengiso kunye nokunciphisa ukwabelana ngephasiwedi. Amaxabiso eenkonzo ezininzi ze Ukusasaza iphinde yanda ngokuthe ngcembe, Netflix, kunye neDisney Plus kunye neHulu bonke babona ukunyuka kwamaxabiso kwiinyanga zamva nje.
Kukwakho nesixa esikhulu seenkonzo ezivela Ukusasaza ezikhoyo kule mihla, ngendlela efanayo ukuba ezinye iipakethe zentambo zibonelela ngamakhulu amatshaneli. Nangona Netflix yayiyeyona nkonzo inkulu ye Ukusasaza eyodwa, ngokweenkcukacha zikaNeilsen, i-8% yesabelo sayo semakethi yathathwa ngomnye udidi “oluthatha i-10,2% yemarike. Iinkonzo “ezinye” ze Ukusasaza ibiyinto ebingeyoYouTube, Hulu, Prime Video, Disney Plus, okanye (kungekudala iza kutshintshwa) HBO Max.
SOURCE: Uphonononga Iindaba
Ungalibazisi ukwabelana ngenqaku lethu kwiinethiwekhi zentlalo ukusinika ukomelela okuqinileyo. 👓