✔️ 2022-09-19 17:14:30 - Paris/France.
(Ifoto nguKaspars Grinvalds/Shutterstock)
19 septembre 2022
Abathengi bokuzonwabisa basekhaya bayaqhubeka nokwamkela ividiyo yokusasaza njengomthombo onqwenelekayo wosetyenziso lokuzonwabisa lukamabonwakude. Idatha entsha evela kuPhando loLonwabo lweHub ibonise ukuba ngelixa uninzi (28%) lwabaphenduli besaveyi basajonga umboneleli wabo weTV ohlawulelwayo kuqala ngomxholo, Ukusasaza ngokurhuma – ekhokelwa ngu Netflix – iza kwindawo yesibini (23%). Umsantsa phakathi kweTV ehlawulwayo kunye nevidiyo Ukusasaza iyaqhubeka iyancipha.
Netflix ifikelele kwindawo yokuzalisa njengokhetho olungagqibekanga lokukhethwa komxholo ngo-2018 kwaye ibisoloko iguquguquka malunga nelo nqanaba ukusukela ngoko. Iinkonzo ze Ukusasaza Abakhuphisanayo benze iinzuzo ezizinzileyo kwaye, zidityanisiwe, ngoku ziipesenti ezisi-7 ngasemva.
Kwangaxeshanye, inani labathengi abangaphumeleliyo ukuhlawula iTV lehle laya kutsho kuma-32% kulo nyaka, xa kuthelekiswa ne-35% ngo-2021 kunye ne-42% ngo-2019 - ngokusekwe kuphononongo luka-Agasti lwabathengi abayi-1 base-US abane-broadband, abaneminyaka eli-600 ukuya kuma-16 ubudala bukela ubuncinane iyure enye kamabonakude ngeveki.
"Ngexesha apho umthengi oqhelekileyo kamabonwakude edla umndilili we-7,4 yemithombo eyahlukeneyo yomxholo kamabonwakude, ukungena nje kwentengiso yenkonzo akuseyiyo imilinganiselo ethembekileyo yokuphumelela kwexesha elide lenkonzo," utshilo uPeter Fondulas, umlawuli kwiHub kunye. co. -umbhali wengxelo, utshilo kwingxelo. "Eyona nto ingcono kakhulu yokuqikelela indlela abathengi ababandakanyeka ngayo kwinkonzo nganye abanayo, kwaye ngakumbi, into abayijonga njengesiseko sabo sokubukela iTV. »
Bhalisa APHA FOR FREE Iindaba zeMedia Dlala Ileta yeendaba yosuku!
Ingxelo iphinde yafumanisa ukuba ubudala bombukeli budlala indima ebalulekileyo kwitshaneli yokuqala yokusabalalisa esetyenziselwe ukusetyenziswa komxholo. Phakathi kwe-18-34 yeminyaka ubudala, i-38% yabo bavavanyiweyo Netflix ukhetho lwabo lokuqala lokujonga, ngaphezu kwamaxesha amathathu umlinganiselo ongagqibekanga kumthombo weTV ohlawulayo.
Kwangaxeshanye, ama-50% abo baneminyaka engama-55 nangaphezulu baguqukela kumajelo kamabonakude ahlawulelwayo okokuqala, ngokuphindwe kahlanu kunepesenti Netflix indawo yabo yokuqala yokubukela.
Nangona umxholo weTV wesintu usenokhokelo oluncinci njengowona mthombo uphezulu ongagqibekanga, imithombo ye-intanethi ilawula ngokubanzi imithombo yeTV ehlawulelwayo, ngokutsho kweHub. Kwaye oku kulawula kuye kwanda ukususela kunyaka odlulileyo: i-57% yenza umthombo we-intanethi i-TV yabo (xa kuthelekiswa ne-55%) kunyaka odlulileyo, ngelixa i-38% engagqibekanga kwi-TV okanye umthombo we-VOD (xa kuthelekiswa ne-39%).
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