😍 2022-05-24 15:00:00 - Paris/France.
Unikezelo lweDatha eNtsha yeGracenote yenza Lula iTelevishini eXhaswe ngeNtengiso yasimahla yokuya emoyeni (FAST) kunye neVirtual MVPD (vMVPD) yoHlanganiso lweNkonzo kwaye iManyanisa ukuFunyaniswa koMxholo weLinear
EMERYVILLE, Calif., NgoMeyi 24, 2022 /PRNewswire/ --Gracenote, umboneleli okhokelayo wehlabathi wemetadata yokuzonwabisa, ii-ID zomxholo kunye neminikelo ehambelana nayo, namhlanje ubhengeze ukusungulwa kweGracenote Ukusasaza Imijelo yeDatha eyenza amaqonga okufunyanwa komxholo ukudibanisa ngcono abathengi kwiprogram kwi-free-to-air, iziteshi zethelevishini ezixhaswa yi-ad (FAST) kunye neendlela ezilandelelanayo kwiinkonzo ze-MVPD ezibonakalayo (vMVPD). Ngokudibanisa esi sisombululo sitsha, abahlanganisi bomxholo banokusebenza ngokusebenzayo njengeendawo zokumisa kubabukeli abaya beguqukela kwiinkonzo ezintsha zasimahla kwinkqubo ukuze bandise umxholo ovela. Ukusasaza premium.
(PRNewsfoto/Gracenote)
Gracenote Ukusasaza IDatha yeDatha inceda amaqonga okufunyanwa komxholo aphuhlise umgca weFAST kunye nomxholo we-vMVPD.
Ukusasaza IDatha yamaChaneli ibonelela ngamaqonga okufunyaniswa komxholo ngokufikelela kugcino lwedatha yeshedyuli yeGracenote yamajelo e Ukusasaza umgca. Usasazo ngalunye luquka i-ID yeGracenote kunye nejelo elisemgangathweni kunye nemetadata yenkqubo ephuculwe ngemifanekiso, iinkcazo kunye nolwazi lwabantu abadumileyo. I-dataset etyebileyo iphucula ukufunyanwa komxholo kwaye yenza iingcebiso zeprogram ezenzelwe umntu ngakumbi kwiinkonzo ezahlukeneyo, ukuphucula amava omsebenzisi.
Ngokutsho kweThe Gauge, i-snapshot ye-Nielsen yokusetyenziswa kwe-TV yenyanga, i Ukusasaza ifikelele irekhodi entsha yokubukela iTV iyonke eUnited States ngo-Epreli ka-2022, ithatha i-30,4% yokusetyenziswa. Ngokubanzi, abantu baseMelika bandise ixesha labo eliphakathi ngeveki nge-18% Ukusasaza ividiyo, ukunyuka ukusuka 143,2 billion imizuzu ngoFebruwari 2021 ukuya 169,4 billion imizuzu ngoFebruwari 2022, ngokwengxelo Nielsen kaThixo State of Play. La manani agxininisa ithuba lokufunyanwa kwamaqonga omxholo wokubamba ukwabelana kunye nexesha elichithwe.
Iziteshi ze-FAST zihlala zinemixholo kwaye zihlala zifumaneka kangangexesha elithile. Umzekelo, inkonzo inokuphehlelela isitishi esinikezelwe kwinkqubo yeTV ehambelana nababukeli baseAsia ngeNyanga yeLifa leMveli yaseAsia yaseMelika kunye nePasifiki ngoMeyi. Ukunikezelwa kobume bexeshana, ukukwazi ukudibanisa itshaneli FAST kwaye wenze umxholo wayo ukhawuleze ufunyanwe kubalulekile.
Ibali liyaqhubeka
“Njengokuba abathengi befuna simahla, umxholo weTV oxhaswa ziintengiso ukuxhasa iinkonzo zabo ezifunekayo, ukudibanisa okulula kunye neendlela zokufumanisa kubaluleke kakhulu kunangaphambili kumaqonga okudibanisa,” utshilo uSimon Adams. “Ngokusombulula le mingeni, iGracenote Ukusasaza IDatha yeziteshi inceda abathengi beqonga basebenze ukwandisa amava abo abasebenzisi kwaye bakhusele indawo yabo njengendawo yokuya kubabukeli.
Ukuphehlelelwa kweGracenote Ukusasaza Imijelo yeDatha iphawula ukwandiswa kwenkqubo entsha yeeseti zedatha Ukusasaza Ividiyo yeNkampani, eyilelwe ukunceda ababoneleli bolonwabo kwihlabathi liphela baqhube uthethathethwano nomxholo osuka Ukusasaza ukuthabatheka kuluhlu lwemithombo yolwazi. Ifumaneka ngoku e-US naseYurophu, isisombululo esitsha sijoyina iminikelo ye-Gracenote ekhoyo ephucula ukukhangela kunye nokufumanisa ukuzonwabisa kunye neprogram yezemidlalo kuwo onke amaqonga.
IGracenote ngumqolo wezisombululo zomxholo kaNielsen obonelela ngemetadata yokonwabisa, izichongi zesiqulatho kunye neminikelo enxulumeneyo kubadali abaphambili behlabathi, abasasazi kunye namaqonga. Itekhnoloji yeGracenote yenza ukhangelo oluphambili kunye neempawu zokufunyanwa komxholo, ukunceda abantu ukuba baqhagamshelane ngokulula neenkqubo zikamabonwakude, iimuvi, umculo kunye nemidlalo abayithandayo ngelixa bebonelela ngohlalutyo lomxholo onamandla owenza lula izigqibo ezinzima zoshishino.
Malunga noNielsen
U-Nielsen ubumba usasazo lwehlabathi kunye nomxholo njengenkokeli yehlabathi kumlinganiselo wabaphulaphuli, idatha kunye nohlalutyo. Ngokuqonda kwethu abantu kunye nokuziphatha kwabo kuwo onke amajelo kunye namaqonga, sixhobisa abathengi bethu ngolwazi oluzimeleyo, olusebenzayo ukuze bakwazi ukunxibelelana kwaye bazibandakanye nabaphulaphuli babo, ngoku nakwixesha elizayo. .
Inkampani ye-S&P 500, iNielsen (NYSE: NLSN) isebenza kwihlabathi liphela kumazwe angaphezu kwama-55. Ukuze ufunde ngakumbi, ndwendwela www.nielsen.com okanye www.nielsen.com/investors kwaye uzibandakanye nathi kumajelo asekuhlaleni.
gqibo
Jonga umxholo wokuqala ukukhuphela imultimedia: https://www.prnewswire.com/news-releases/nielsens-gracenote-launches-Ukusasaza-imijelo-idatha-ukunceda-ukufumanisa-amaqonga-iqonga-ukukhulisa-ukukhula-Ukusasaza -abaphulaphuli-301553448.html
I-SOURCEGracenote
SOURCE: Uphonononga Iindaba
Ungalibazisi ukwabelana ngenqaku lethu kwiinethiwekhi zentlalo ukusinika ukomelela okuqinileyo. 🤟