🍿 2022-09-10 05:40:19 - Paris/France.
Amaqonga e Ukusasaza ukukhangela iindlela ezintsha zokuqhubeka nokukhula
Imarike yeqonga Ukusasaza Ihlabathi jikelele libonise iimpawu zokugcwala kangangeenyanga kwezinye iinkampani njengoko zisokola ukuyila iindlela ezintsha ezikwaziyo ukunqanda ukwehla okubalulekileyo kwababhalisi, ilahleko yezigidi zeerandi kunye nokopha. I-Netflix ishiye phantse isigidi sabathengi ngasemva ngo-2022, iqonga le-CNN + lavala inkonzo yalo ngo-Epreli, kwinyanga nje enye emva kokuqalwa kwayo, kwaye abanye abafana ne-Apple TV + bayaqhubeka nokuhamba ngaphandle kotyalo-mali lwesigidi.
Ukuya kuthi ga kwiinkonzo ezilishumi Ukusasaza, I-Netflix kunye ne-Disney + ekhokelayo, babandakanyeka kukhuphiswano oluqatha kwimeko apho, ngokutsho kweengcali, ezi nkampani ziya kuba nako ukubuyela kwindlela yokukhula ukuba zikhetha ukudibanisa, ukufakwa kwentengiso okanye ukusasazwa kwentengiso. iziganeko eziphilayo. Ke, iintshukumo ezilandelayo zeNetflix, iVidiyo eyiNkulumbuso, ubukhosi beDisney (Disney +, Hulu, Star kunye ne-ESPN +) okanye iApple TV + ngoku iya kujongisiswa ngabatyali-mali babo kunye namanye amaqonga amancinci azama ukuba ngumsantsa phakathi. kwintengiso yefilimu kunye nomabonakude efunwayo eMelika.
I-HBO Max kunye noDiscovery +, oovulindlela ngokukhetha ukudityaniswa
Enye indlela yokudibanisa phakathi kwamaqonga adibeneyo sele iyinyani ukuba yiyiphi amaqela obunzima obunjalo kwicandelo lezothutho elikhethiweyo. Ukusasaza njenge HBO Max kunye noDiscovery +, ebhengeze ngo-Agasti ukuba baza kuqalisa ukusebenza ngenkonzo edibeneyo ukususela ngehlobo lika-2023. Zizigidi ezili-100 kwihlabathi liphela, ukudibanisa ngaphezulu kwe-76 yezigidi zabathengi be-HBO Max kunye nama-24, kulo lonke elase-United States, abangabanini bokuFumana +.
Ukudibanisa kubonisa ukuba kunokwenzeka ukuba kuthathelwe ingqalelo kwixesha eliphakathi ziinkampani ze Ukusasaza leyo, ngokweengcali ezininzi, inokuncediswa ngokufunyanwa ngabanye, ngokuqhelekileyo iteknoloji, inamandla amakhulu ezoqoqosho. "Kwimeko yeNetflix, enye yezinto eziguquguqukayo ezingenelelayo ukuze ikwazi ukuqhubeka ikhula ingaba ifunyenwe yenye inkampani, iteknoloji okanye inkampani yezonxibelelwano," kuchaza uDavid Craig, unjingalwazi-umphandi kwiYunivesithi yaseSouthern. California (USC).
La Caja Netflix, isicwangciso sokusondeza abaphulaphuli kuthotho kunye neefilimu kwiqonga, eGuadalajara (eMexico). EFE / uFrancisco Guasco
Le nto inokuba nomdla kakhulu kwiinkampani ezithe ukuza kuthi ga ngoku bezingaphandle kwevidiyo kwimakethi yemfuno ngenxa yenzuzo enkulu yokuba amalungelo epropathi enomgangatho ophezulu wokuqonda kugcino olukhulu lweemveliso, ezizezakhe okanye ezithengiweyo, ezinokuvelisa, ezifumaneka kumaqonga anje ngeNetflix. "Ngokumalunga namanani, iNetflix inethala leencwadi lezihloko zokuqala, kunye namalungelo abo epropathi yobukrelekrele, enkulu njengeParamount + okanye iDisney +," utshilo u-Amanda Lotz, ingcali kwishishini leTV. Ukusasaza ngoku ungunjingalwazi kwiYunivesithi yaseQueensland eOstreliya).
Ukuzibophelela kwintengiso kunye nomxholo ophilayo
Kwelinye icala, nangona amaqonga abonakala njengendawo efanelekileyo yokuba ababukeli bayonwabele umxholo ongenantengiso, amaxesha atshintshile kwaye uninzi lweenkokheli zabo ngoku ziyavuma ukuba ikamva likwintengiso. I-Netflix ibhengeze ngo-Epreli ukuba izakwazisa imodeli yobhaliso ngexabiso eliphantsi kodwa kubandakanya intengiso eqala kunyaka olandelayo.
Ukusebenzisa uthotho okanye iifilimu ezineentengiso ayisiyonto intsha kubasebenzisi be-HBO Max, abathi ukusukela kulo nyaka uphelileyo bakhethe ireyithi ethotyiweyo ehamba nezibhengezo. “UDisney uya kwenza okufanayo. Amaxabiso aya kunyuka ukusuka ngoDisemba kwaye ukuba ufuna ukuba i-quota endala igcinwe kuya kufuneka ubone umxholo kunye neentengiso, "kuchaza unjingalwazi kwiYunivesithi yaseSyracuse (USA) kunye nomsunguli weBleier Centre for Television, URobert J Thompson.
Le ndlela ingenye ayizukumangalisa abathengi be-Hulu kunye ne-ESPN + nokuba, kuba eyokuqala iyile isicwangciso esifana neso se-HBO Max kwaye eyesibini yenza usasazo oluphilayo kunye neendawo ezihlawulwayo kunye nentengiso. Enyanisweni, umxholo ophilayo uye wavela njengenye yemithombo enokubakho yengeniso, nangona ingaqwalaselwanga ekuqaleni, iiplatifomu ngoku ziqwalasela. Ngokutsho kukanjingalwazi Craigimisitho emikhulu yezemidlalo, kunye nebhola ekhatywayo njengeyona nto iphambili, imele ukhetho olubalulekileyo olunokuvuselela ukukhula kwababhalisi ngenxa yexabiso elongezelelweyo eliza kulizisa enkonzweni. Ukusasaza ngubani onokufumana amalungelo osasazo.
EUnited States, i-ESPN + (i-Disney) sele isenza okufanayo kunye nezemidlalo kunye nezinye iinkampani ezifana ne-DAZN ziye zakwazi ukudlala indima ebalulekileyo kule ngxabano enzima ngokusasazwa kwebhola lebhola laseYurophu. Ukudibanisa, intengiso kunye nomxholo ophilayo kuya kubumba ikamva le Ukusasaza ngexesha elibalulekileyo kubukho bayo, emva kokuba, ngokutsho kwenkampani yakwaNielsen - inkokeli yehlabathi kumlinganiselo wabaphulaphuli -, amaqonga abalwe okokuqala eUnited States enabasebenzisi abaninzi kunomabonakude wemveli.
Umthombo: EFE
QHUBEKA UFUNDA
"Ubugcisa be-cinema buhlaziywa kwaye buhlaziywa": UMartin Scorsese ngokuchasene namaqonga Ukusasaza"Sika kumgca onamachaphaza" lilitye elifihliweyo kwidolophu yevenkile enkulu UkusasazaI-Cannes Film Festival iqala: imfazwe elahlekileyo ngokuchasene namaqonga Ukusasaza ?
SOURCE: Uphonononga Iindaba
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