🍿 2022-09-21 03:58:55 - Paris/France.
Netflix Ugcine umrhumo obalulekileyo okhokelayo kwi-Disney + kunye neVidiyo yeNkulumbuso yeAmazon eOstreliya, eyona ntengiso yevidiyo ivuthiweyo kwi-intanethi yaseAsia-Pacific. Ngokwandayo, nangona kunjalo, onke amaqonga asezantsi ajonge kwimetriki entsha ephezulu yenzuzo kunokukhula kwababhalisi.
Ingxelo entsha evela kumcebisi wengingqi iMedia Partners Asia iveze ukuba iAustralia inababhalisi bevidiyo beprimiyamu abazizigidi ezingama-22,1 ekupheleni kuka-Agasti, ukusuka kwi-19,4 yezigidi ngexesha elifanayo lika-2021. Netflix ibango 30% yepayi, ngokutsho MPA, kunye Disney + kunye Prime Video ngalinye lithatha 17% isabelo. Abathwali bendawo i-Foxtell OTT bundle (ebandakanya i-Kayo, i-Binge kunye ne-Foxtel Ngoku) kunye no-Stan balandele i-12% kunye ne-11% isabelo ngokulandelelana.
“Njengoko imakethi ye-SVOD yase-Australia ikhula, amaqonga agxila ngakumbi ekwenzeni imali. Netflix, Binge, Kayo, kunye noStan bonke bawanyuse amaxabiso abo kulo nyaka uphelileyo, kwaye amaxabiso aphantsi, amanqanaba axhaswa yintengiso alindeleke ukusuka. Netflix, Disney + kunye neAmazon enokubakho njengamaqonga afuna ukuvula imithombo emitsha yengeniso, ”utshilo uVivek Couto, uMlawuli oyiNtloko weMPA. .
Ukhuphiswano sele luqalile ukubetha abaqhubi be Ukusasaza Abemi baseOstreliya. Isabelo semarike sikaStan, ngoku silawulwa ngokupheleleyo yi-Australia's Nine Entertainment, yabona isabelo sayo semizuzu nge Ukusasaza kwehla ukusuka kwi-18% ngo-2021 ukuya kwi-8% ngo-Agasti walo nyaka, njengoko ukhuphiswano lweTV yefestile yokuqala yase-US luye lwaqina phakathi kweDisney kunye neParamount ebambe ukuxhasa kuphela umxholo wabo.
UCouto uthe ukutshintsha okuguquguqukayo "[iindawo] zoxinzelelo kumaqonga okuzonwabisa ngokubanzi asekuhlaleni uStan kunye noBinge ukufumana iidrama ezidumileyo, ngelixa u-Stan's Kayo kunye noFoxtel beqhubeka nokukhulisa imidlalo ephambili ukuqhuba ingeniso ephakathi ngomsebenzisi ngamnye."
Uphando lwe-MPA lufumene iyantlukwano ebalulekileyo phakathi kwesabelo sentengiso yababhalisi kunye nokusetyenziswa kokwenyani kwevidiyo ngeqonga. Nangona Netflix I-akhawunti ye-30% yababhalisi e-Australia, ibango i-50% yesilayi sexesha lokujonga kwi Ukusasaza iprimiyamu. I-Disney +, okwangoku, ine-17% yababhalisi kodwa i-16% yokusetyenziswa. Ividiyo eyiNkulumbuso ine-9% kuphela yexesha lokubukela, ngokufunda kwe-MPA (mhlawumbi ngenxa ye-Prime e-commerce bundle incentives and dynamics). I-Foxtel OTT yenza i-12% yababhalisi, kunye ne-Kayo kunye ne-Binge iyonke idityanisiweyo ye-14% yesabelo sexesha lokubukela. UStan, okwangoku, ufumene kuphela i-8% yexesha lokubukela kwisabelo sakhe se-11% sababhalisi.
SOURCE: Uphonononga Iindaba
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