😍 2022-09-11 17:41:04 - Paris/France.
Okwangoku, iNetflix iphinda icinga ngemodeli yayo yeshishini ukunqanda ilahleko eyongezelelweyo yababhalisi, abathi kwisiqingatha sokuqala bafikelela kwi-1,2 yezigidi zabantu abagqibe kwelokuba barhoxise ubhaliso lwabo. Ezinye iinketho ukuba isigebenga yosasazo kukusungula imirhumo efikelelekayo kodwa exhaswa ngezimali zentengiso.
Kodwa iNetflix ayisiyiyo kuphela iqonga elijongene nokuhlengahlengiswa kwemodeli yayo yezoqoqosho. I-HBO Max - eyathatha indawo ye-HBO Go - ijongene nokudityaniswa kwe-asethi ye-Warner Media kunye ne-Discovery, evula ithuba lokutshintsha okukhulu ngaphakathi kwepotfoliyo yomxholo kunye neendleko zayo.
“Olunye ukhetho (of Ukusasaza) phuma apho umthengi anokutshintsha ukhetho lwakhe kancinci. Ukushiya ezinye iinkonzo zokusasaza ukuya kumaqonga yinto esiyibona ngokuqinisekileyo njengesiqhelo, ”uqaphela uDavid Chávez, usekela mongameli wentengiso kwiNkampani yeWalt Disney yaseMexico.
Amaxabiso aphantsi kunye nomxholo okhethekileyo wokugcina abasebenzisi
Nangona iDisney + uhlengahlengiso olwenziwa ngabanye babakhuphisana nabo limele ithuba lokuqhubeka nokuzinza ngaphakathi kwishishini, inkampani iyaqonda ukuba kukho imiceli mngeni ebalulekileyo ekufezekiseni oku, njengoku. yakha ukunyaniseka kwaye utsale abaphulaphuli abaninzi.
Inkampani iqalise ukukhuthazwa kwayo imirhumo ye-29 pesos kwinyanga yokuqala, esebenzayo ukususela ngoSeptemba 8 ukuya kwi-19, njengenxalenye yomthendeleko we-Disney Day. Kungekudala iza kunika a urhumo oluxhaswa yintengiso ngexabiso eliphantsi ukuba amalungu angoku ngaphandle kwentengiso, exabisa i-159 pesos ngenyanga okanye i-1 pesos ngonyaka.
Ngazo zombini izicwangciso, "sifuna ukwandisa umnikelo esinawo kwinqanaba lezorhwebo ukuze sifikeleleke ngakumbi kuzo zonke iintlobo zamacandelo," ichaza intloko ye-Dinsey +.
Umxholo, utsho uChávez, yenye yezinto eziphambili zokubeka uphawu. Umphathi uyaqonda ukuba ukukhula okukhawulezayo kweqonga eMexico emva kokufika kwayo kubangelwa ikakhulu kunxibelelwano olusungulwe yiqonga kunye nabasebenzisi ngomxholo walo. “IMexico yimarike ethandwa kakhulu nguDisney kwaye ngokwengingqi yenye yezona ntengiso zibalulekileyo kwinkampani,” utshilo.
Ngoku iDisney + ifuna ukongeza ixabiso kwisicelo ngokusebenzisa iifilimu zokuqala ezingayi kukhutshwa kwiindawo zemidlalo yeqonga, njengePinocchio, eya kufumaneka kuphela Ukusasaza. Enye imeko yayiyi-Pixar's Turning Red tape, eyayiyeyona ibonwa kakhulu kwiqonga.
"I-Cinema iyaqhubeka iyifestile ebalulekileyo, kodwa sijonge ukongeza ixabiso kubabhalisi beqonga kunye nemveliso efana nePinocchio," utsho. "Isigqibo sokukhulula ifilimu kwiindawo zemidlalo yeqonga okanye kwiqonga alinanto yakwenza nomgangatho okanye uhlahlo lwabiwo-mali, kodwa kunokukhathazeka ukulinganisa umxholo esiwunikezayo," uyongezelela.
Star +, elinye ibali
Ngo-Agasti wonyaka odlulileyo, elinye iqonga leDisney lafika, Inkwenkwezi +, eyachazwa njenge-app ene "i-Disney portfolio yabantu abadala", ngaphezu kwemidlalo efana ne-NFL kunye ne-F1, phakathi kwezinye iiligi. Nangona kunjalo, uDaniela Ferrari, uMlawuli we-DTC (Direct-to-consumer) Marketing, wavuma ukuba kwakunzima ukubeka iqonga ngenxa yokuba isekelwe kwi-brand eyayingaziwa, ngokungafani neDisney +.
"Ndicinga ukuba bekunzima kubaphulaphuli ukubona umxholo we-Star + kuba awukho mgca njengeDisney +, eseke iifranchise (ezifana neMarvel, Star Wars)," utshilo uFerrari.
Inkwenkwezi + iya kufuna ukufumana indlela yayo yokuxhasa inkqubo yeDisney + ngokuthatha ithuba lomxholo wezemidlalo onawo.
Ngokutsho kweMexico Global Entertainment & Media Outlook 2022-2026, icandelo levidiyo-kwimfuno liya kwenza ingeniso ye-1 yezigidi zeedola kulo nyaka kwaye ngo-257 iya kufikelela kwi-2026 yezigidi zeedola.
SOURCE: Uphonononga Iindaba
Ungalibazisi ukwabelana ngenqaku lethu kwiinethiwekhi zentlalo ukusinika ukomelela okuqinileyo. 🤟