🍿 2022-05-07 06:45:00 - Paris/France.
Ukuvalwa kokwabelana ngeeakhawunti kunye neephasiwedi ezongeziweyo kunyuso lwamaxesha ngamaxesha kwiirhafu zabo kuye kwalinganiselwa Netflix, elahlekelwe ngababhalisi abangama-200 kwiinyanga nje ezintathu. Indlela ehlayo enike iingalo kubakhuphisani bayo ngokuthe ngqo "kwimfazwe ye Ukusasaza ”, inyusa kakhulu inani labasebenzisi. Ngqo, Disney + ifumene ababhalisi abazizigidi ezili-11,3 ngelixa HBO idibanisa ukukhula kwayo ngokwandisa inani labasebenzisi malunga nezigidi ezithathu.
Ubhubhane unike amaphiko kuninzi lwamaqonga Ukusasaza. Disney + Ibinayo ekuqaleni kuka-2020 - ngokuhambelana nokuqhambuka kwengxaki yezempilo ye-Covid-19 - ababhalisile abazizigidi ezingama-26,5. Ukwanda okungenamda ukuba sithathela ingqalelo inani labasebenzisi ephele ngabo ngoMatshi walo nyaka: 129,8 yezigidi. Kwaye kungenxa yokuba kuphela ngexesha elibandakanya uJanuwari noMatshi ka-2022, inkampani yongeze abasebenzisi abazizigidi ezili-11,7. Kodwa iDisney ayikhuphisani nje neNetflix ngokurhuma, ikwakhuphisana kwiimarike apho ilindele ukwanda.
Kwaye yile nto, uninzi lwempumelelo yeDisney + iya kuvela Asia. Ngokutsho koqikelelo lwe-Digital TV Research, malunga ne-121 yezigidi zababhalisi kweli qonga -43% yetotali - kwi-2026 iya kuvela kumazwe angama-13 ase-Asia apho inkampani isebenza phantsi kwe-brand ye-Hotstar. Icandelo lommandla elikwi-crosshairs ye Netflix: I-Asia-Pacific ibalwe uninzi lokukhula kobhaliso lwenkampani.
Ngenxalenye yalo, I-HBO Max kunye ne-HBO bagqibe ngoMatshi ngababhalisi behlabathi bebonke be-76,8 yezigidi, ukunyuka kwe-12,8 yezigidi kunyaka-enyakeni kunye ne-3,0 yezigidi ukusuka kwikota edlulileyo. Ukongeza, ababhalisi basekhaya kuwo omabini amaqonga bafikelele kwi-48,6 yezigidi ukusukela nge-31 kaMatshi, benyuka be-1,8 yezigidi ukusuka kwi-46,8 yezigidi ekupheleni kuka-2021 kunye nokunyuka konyaka-ngonyaka kwe-4,4 yezigidi.
Netflix ibonise ukuba kunokwenzeka ukuba ibonelele ngababhalisi bayo ukwabelana ngeakhawunti phakathi kwemizi emininzi ithoba kakhulu ukukhula kwayo. Ngokwedatha yayo yangaphakathi, malunga ne-222 yezigidi zeeakhawunti zentlawulo ezisebenzayo kwiNetflix, ngaphezulu kwe-100 lezigidi kwabelwana ngazo phakathi kwabantu abaninzi okanye iintsapho. Kwinyanga ephelileyo, inkampani iqalise inkqubo yokulinga eChile, eCosta Rica nasePeru eya kubiza imali eyongezelelweyo kubasebenzisi ababelana ngeenkcukacha zabo zeakhawunti nabantu abahlala ngaphandle kwekhaya. Into eceba ukuyenza kwezinye iimarike apho isebenza khona.
Ukongezwa kwesi sigqibo sokuphelisa ukuguquguquka kweeakhawunti zokwabelana kukunyuka kwexabiso lexesha leNetflix. Kwimeko yaseSpain, iqonga liye landa amaxabiso okwesithathu ukususela oko yaqala ukubonelela ngeenkonzo zayo. I-Netflix yafika kwilizwe lethu ngo-2015 ngexabiso le-7,99 ye-euro kwiphakheji esisiseko, i-9,99 yomgangatho kunye ne-11,99 yeprimiyamu. Kwiminyaka emibini kamva, ngo-Oktobha 2, i-2017, yandisa iphakheji yayo eqhelekileyo nge-euro enye, ukuya kwi-euro eyi-10,99, kunye neprimiyamu yee-euro ezimbini, ebekwe kwi-euro eyi-13,99 ngenyanga. Kwaye, kwakhona, kwiminyaka emibini kamva, nge-20 kaJuni, i-2019, inyuse isicwangciso sayo esisemgangathweni nge-euro enye eyongezelelweyo, ukuya kwi-euro eyi-11,99, kunye nesicwangciso seprimiyamu ngee-euro ezimbini, ukuya kwi-euro ezili-15,99.
Ngo-Okthobha ophelileyo, iqonga lenze amaxabiso alo amatsha esidlangalaleni. Ekuphela kwesicwangciso esiye sagcina ixabiso laso sisisiseko, esiya kuhlala sikwi-7,99 euros ngenyanga. Ngenxalenye yayo, iphakheji eqhelekileyo, ekuvumela ukuba ujonge umxholo kwinkcazo ephezulu kunye nezixhobo ezimbini ngexesha elifanayo, liye labiza kakhulu nge-euro enye - ukusuka kwi-11,99 ukuya kwi-12,99 euros ngenyanga. Inkampani iphinde yandise izinga layo le-premium, apho umxholo unokujongwa kwi-4K kunye nezixhobo ezine, ukusuka kwi-15,99 ukuya kwi-euro ye-17,99, ii-euro ezimbini ngaphezulu.
Kwanele ukubeka emngciphekweni ubunkokeli beNetflix kwiminyaka ezayo. Ngokoqikelelo, iDisney + iya kufumana ababhalisile abazizigidi ezili-140 phakathi kwe-2021 kunye ne-2026 ukufikelela kwi-284 yezigidi, i-Amazon Prime iya kufikelela kwi-243,4 yezigidi zabasebenzisi. Ngokwenxalenye yayo, i-HBO iya kufikelela kwi-76,3 yezigidi zababhalisi kunye ne-Apple TV iya kufikelela kwi-2026 kunye ne-36 yezigidi. Umkhwa ofanelekileyo ngokukhula kwehlabathi jikelele kwabasebenzisi bolu hlobo lweqonga, oluya kunyuka luye kwi-2026 yezigidigidi kwi-1,64, kunye ne-China kunye ne-United States ibalwa malunga ne-50% yetotali.
SOURCE: Uphonononga Iindaba
Ungalibazisi ukwabelana ngenqaku lethu kwiinethiwekhi zentlalo ukusinika ukomelela okuqinileyo. 😍