✔️ 2022-04-15 01:32:49 - Paris/France.
Kubonakala ngathi abantu abaninzi balungile ngeapps ezibalandela kulo nyaka kunonyaka ophelileyo.
Ngokutsho kwedatha entsha evela kwi-analytics firm Adjust (nge-9to5Mac), inani labasebenzisi kwi-iOS abakhetha ukungena kwi-app tracking kulo nyaka xa kuthelekiswa no-2021. Ngokutsho kwenkampani, amaxabiso abasebenzisi abakhetha ukunyuka ukusuka malunga neepesenti ezilishumi elinesithandathu kunyaka ophelileyo. ukuya kumashumi amabini anesihlanu ekhulwini kulo nyaka.
Ngokutsho kwefemu yophando, imboni yayinexhala lokuba ukucaca okutsha kokulandela umkhondo kwi-iOS kunokulimaza intengiso ye-app yeselula, exhomekeke kakhulu kwiintengiso. NgoMeyi ka-2021, amazinga okukhetha ukungena ayemalunga ne-16%. Ngoku elo nani linyuke laya kutsho kuma-25% emva konyaka.
Xa kuziwa kwimidlalo, inani liphezulu kakhulu: i-30% yabasebenzisi ivumele abaphuhlisi ukuba baqokelele idatha yabo kwiintengiso. Amanani asekelwe kukhangelo lwehlabathi lwe-2 ye-apps ethandwa kakhulu kwi-database ye-Adjust. Kwezinye iimeko, imidlalo ethandwayo ifumene amazinga obulungu ukuya kuthi ga kwi-000%.
Ingxelo iqhubeka ithi ii-apps zinokulindela ukunyuka kwabasebenzisi ekukhetheni ukungena njengoko abanye abasebenzisi beya kukhetha amava omntu kunye neentengiso.
Njengoko ishishini liziqhelanise kakhulu kwaye laqonda izibonelelo zokusebenza kunye nomxube wedatha ye-ATT, idatha yenqanaba lesixhobo, kunye nedatha ehlanganisiweyo ye-SKAdNetwork, ukufumana ukungena kuye kwaba yindawo ebalulekileyo yobuchule bokuqalisa.
Amazinga emvume ahluka ngokubanzi, nangona kunjalo, kodwa silindele ukubona intsingiselo eqhubekayo njengoko abasebenzisi abaninzi beqonda ixabiso lokubhalisa kunye nokufumana iintengiso ezenzelwe wena-into imboni yomdlalo ikwazile ukuyiveza ukuza kuthi ga ngoku.
Ngaphandle kwendlela yokunyuka kokungena, amanyathelo okuchasa umkhondo we-Apple asenempembelelo enkulu kubakhangisi. Ngokwengxelo ekhutshwe kwangoko kule veki, uFacebook unokubona ifuthe leebhiliyoni ezili-10 zeedola kwishishini lakhe ngo-2022.
SOURCE: Uphonononga Iindaba
Ungalibazisi ukwabelana ngenqaku lethu kwiinethiwekhi zentlalo ukusinika ukomelela okuqinileyo. 🤟