😍 2022-09-07 06:03:02 - Paris/France.
Nalu uqokelelo lwanamhlanje lweendaba ze-AdExchanger.com… Uyayifuna nge-imeyile? Bhalisa sakhlwe.
Ungoyiswa nguwe
Ishishini le-podcasting liyangqubana ne-vlogging, njengoko ii-akhawunti ze-YouTube kunye nabamkeli be-podcast abadumileyo baphuma kwifomathi ye-podcast yevidiyo. Ophumeleleyo omkhulu, ewe, yiYouTube.
Ingxelo yamva nje iveze ukuba iYouTube yeyona ndawo inkulu yepodcasting, ingxelo iThe Guardian. I-YouTube iye yawa ngasemva ngokwahlukileyo ngokuba yiYouTube njengendawo yokugcina yonke imixholo yevidiyo.
Nangona uJoe Rogan asayine isivumelwano esikhethekileyo kunye noSpotify, umzekelo, usathumela umxholo omningi kwiYouTube.
I-YouTube ixabisekile ngenxa yobuninzi bayo.
Qwalasela oku: I-Meta iye yaqhekeka kwintengiso ye-ad ka-Facebook kunye ne-Instagram kulo nyaka ngokuyinxenye kuba abantu babethumela ii-TikToks ngqo kwii-apps zayo. Ayisiyo i-bueno ye-Instagram, kodwa iYouTube ayikhathali. IYouTube izuza kakhulu xa abantu bephinda besebenzisa iiTikToks njengeemfutshane zeYouTube.
Okufanayo kuya kwimidiya yendabuko, kungekhona nje iiplatifomu ze-intanethi. Ngokomzekelo, iComcast, yimbangi ekrakra kaGoogle kumabonwakude nakwitekhnoloji yentengiso yevidiyo ngaphambili. (Umphathi weNtengiso kaGoogle ngokuchasene neFreeWheel). Kodwa akukacaci ukuba ingakanani iComcast kunye ne-NBCUniversal ezifuna iYouTube, eyona ndawo iphambili yogcino lwemiboniso bhanyabhanya kunye nomxholo we-NBC we-intanethi. UGoogle okwangoku, Iimfuno Comcast for…akukho nto.
Amanqaku Imidlalo
Ixesha le-NFL liza kuvula ngoLwesine ngosasazo kwi… Amazon. Kwaye kunokuphawula ukuqala kwento enkulu kwishishini leTV.
"IAmazon luhlobo lovavanyo lwe-NFL," uJimmy Spano, uMlawuli weQela leCarat USA, uxelele iMarketing Brew.
I-Spano ibhekisa kumdla kwiireyithingi zeAmazon. Umkhwa kukuba iintente zeTV eziphilayo ziphulukane nereyithingi kunye ne-cache yenkcubeko kunye nokutshintsha ukuya Ukusasaza : iiOscars, iSuper Bowl, kunye neMidlalo yeOlimpiki. IAmazon ixelela abakhangisi ukuba balindele ukukala kweBhola ekhatywayo ngolwesine ebusuku ukusuka kwi-16 yezigidi ukuya kwi-12 yezigidi.
Kodwa ithuba leAmazon lidlulela ngaphaya kokulinganisa. Oku kungabonisa indlela Ukusasaza inikeza iphakheji yemidiya engcono kune-linear TV. IAmazon idala amaqela okubukela ngoLwesine ebusuku kwiTwitch kwaye inokuvelisa umxholo nge-NFL ukubuyisela ababukeli. Singasathethi ke ngokukwazi ukuthengisa impahla ye-NFL.
Kodwa ithuba lidlulela ngaphaya kwezemidlalo.
Ukuba iNkulumbuso ingabanini bosasazo lwe-Oscars, ingabonisa onke amabhaso, kwaye iAkhademi ayizukufuneka ikhuphe abaphumeleleyo eqongeni ngomculo osikiweyo emva kwemizuzwana engama-30.
Loo nto - hayi ezemidlalo ratings - TV dam yokwenyani ukuqhawuka.
Ukurenta uMqondiso
Umyalezo ofihliweyo we-Signal ubize uMeredith Whittaker, owayesakuba ngumcebisi weFTC kunye nomphandi wezobukrelekrele ozenzileyo kuGoogle, njengomongameli wayo, ingxelo yeNew York Times. UWhittaker uza kuba ngumongameli wokuqala weSignal.
Kudliwanondlebe nempapasho yase-Austrian iDer Standard, uWhittaker uvakalisa inkcaso yakhe “kwimodeli yeshishini lokucupha” yeshishini lentengiso kunye nendlela loo modeli ibe negalelo ngayo kwigcuntswana leBig Tech. Ubanga ukuba u-Signal "awuzukuthatha inxaxheba kwimodeli yeshishini lokujonga" phantsi kobunkokeli bakhe, okuthetha ukuba iqonga lemiyalezo alizu kuxhaswa nanini na kungekudala. Endaweni yoko, ibona umrhumo-okanye imodeli esekwe kumnikelo.
UWhittaker ukwangumxhasi wonxibelelwano olufihliweyo ukukhusela ubumfihlo bomsebenzisi. Ngokuphathelele kwiinzame zikarhulumente zokuthintela ukubethelwa kwe-imeyile ngeenjongo zokuthotyelwa komthetho, uthi "akukho kupela onokuthi ukhuphe ukubethelwa kwayo nayiphi na injongo kwaye ungawaphuli nangayiphi na enye injongo."
Emva kokusebenzela uGoogle ngaphezulu kweshumi leminyaka, uWhittaker wayishiya inkampani ekhalazela ukusetyenziswa kwe-AI kwiiprojekthi zasemkhosini. Ukususela ngoko, uWhittaker usebenze njengomcebisi kuSihlalo we-FTC uLina Khan kwimibandela enxulumene ne-AI kunye noprofesa we-AI kunye nokuziphatha kwi-NYU.
Kodwa linda, kukho okungakumbi!
I-Apple iceba ukuphinda kabini abasebenzi bayo bentengiso yedijithali. [FT]
I-Instagram ihlawuliswe i-400 yezigidi zeedola ngumlawuli wedatha wase-Ireland ngokuphula i-GDPR ngokupapasha iinkcukacha zoqhagamshelwano zabantwana. [Ipolitiki]
Isikhokelo esiqinisekileyo malunga nokuba yintoni entsha kwaye yintoni entsha kwi-ad tech ngo-2022. [Digiday]
I-Yahoo ithenga i-Factual, eyenza ukulinganiswa kokuthembeka kweendaba. [Axios]
Uthembisene ngomtshato!
I-Canela Media imisela u-Oswald Méndez njenge-CMO. [khulula]
I-DDB Ehlabathini lonke icofa u-Alex Lubar njengoMongameli wayo wokuqala kunye ne-Global COO. [Ad-Age]
SOURCE: Uphonononga Iindaba
Ungalibazisi ukwabelana ngenqaku lethu kwiinethiwekhi zentlalo ukusinika ukomelela okuqinileyo. 🍿