🍿 2022-04-25 09:40:12 - Paris/France.
Ibali lokunyuka kwakhe liyamangalisa. Kwiiveki ezimbini zokuqala zokufika kukaNetflix eMexico, yafumana ababhalisile abangaphezu kwe-400 kwaye kwiminyaka esixhenxe kamva, ngo-000, yayinokhetho lwama-2018% phakathi kwabathengi. Ukusasaza eMexico, iyenza ibe yenye yemimandla enababhalisi abaninzi eMexico. Umhlaba.
Ngo-2012, uTed Sarandos, oyintloko yeNetflix, wachaza ukuba impumelelo yenkampani eMexico yayingenxa yeempawu ezithile ezisisiseko.
Abanye yayilixabiso layo elifikelelekayo (i-99 pesos ekusungulweni), umxholo wayo obanzi kunye neeyure ezingaphezu kwewaka zokuzonwabisa (kude kube nguloo nyaka), kwaye akukho ntengiso yorhwebo.
"Sijonge amabhendi amaninzi kwinkonzo yethu kwaye siqonda abathengi bethu bokugqibela ngakumbi nangakumbi," uSarandos wachaza ngelo xesha.
Ngoku uninzi lwezi ndawo ziyatshintsha.
Kulo nyaka inkampani ihamba ngohlengahlengiso oluyixabisayo ababhalisile, ngoko ijonge ukuphumeza izicwangciso ezintsha.
Iialamu kunye nezibane ezibomvu ziye zacima kwiveki ephelileyo njengoko ilahleko yababhalisi be-200 yarekhodwa kwiinyanga ezintathu zokuqala zalo nyaka kwaye nangona kubonakala ngathi inani elisezantsi lababhalisile abangaphezu kwezigidi ezingama-000 abanalo, ngokutsho kweengcali, ixesha ukukhula kokulindela.
Enye yezinto kukufika kwezinye iinkonzo ze Ukusasaza abahlawule ababhalisi (ubuncinci iiplatifti zentlawulo ezisibhozo ngoku zinika ikhathalogu yazo), ukwenza ukhuphiswano oluqatha kunye nokumkani we Ukusasaza ibone isabelo sayo sepayi kwihlabathi lokuzonwabisa kwi-intanethi sincitshisiwe. . .
Ngaloo ndlela, isabelo se-Netflix ekuboniseni iinkonzo ze-OTT (umxholo wamahhala okanye we-intanethi Ukusasaza) ngokubhalisa phakathi kwabantu abadala kuya kuhla ukusuka kwi-40,6% ngo-2021 ukuya kwi-38,9% okanye ngaphantsi ngo-2022, ngokoqikelelo oluvela kwiinkampani ezijongene nolu hlobo lomlinganiselo ezifana ne-eMarketer.
"Ngo-2020, iNetflix yafumana ukukhula okukhawulezayo njengoko izigidi zabantu bezizimele bodwa ngenxa yobhubhane, kodwa ngoku uninzi lubuyele emsebenzini okanye kwimisebenzi yomntu, oku kwehla kufikile," utshilo ingcali yetekhnoloji yeLuis Gy G.
Le lahleko iphinde yabangela ukuba izabelo zenkampani ziwe nge-25%, ziphakamisa ukwesaba ukuba oku kukuqala kwe-debacle, njengoko bexela kwangaphambili ukulahlekelwa ngababhalisi bezigidi ezi-2 phakathi kuka-Epreli noJuni.
Ukongezwa kule panorama eyinkimbinkimbi kukuba kwiinyanga zakutshanje iqonga liphumeze izicwangciso ezahlukeneyo kwisiseko sokulinga, njengokungagunyazisi ukutshintshiselana kweeakhawunti kunye nokuqaliswa kwenguqulo yenkonzo yayo ngexabiso eliphantsi, kodwa ngeentengiso.
“Inkampani isoloko ikwityala neempazamo; malunga neminyaka esibhozo eyadlulayo uReed Hastings wathi abayi kuvumela umxholo wabo ukuba ulayishwe kwaye emva kweminyaka bawuvumela kwaye ke kukho inkonzo yenkxaso yentengiso abangazange bavume ngenxa yokuba enye yeempawu zayo okanye into eyayiphawuleka kwaye inebhongo ngayo. ukuba nomxholo nanini na xa ufuna ngaphandle kwentengiso kwaye ukwazi ukubona yonke into ngexesha elinye kwaye sele sibonile ukuba umxholo othile upapashwa veki nganye kwaye ngoku lo mnatha wovavanyo bafuna ukwenza kunye neentengiso. Bazama ukuqhubeka nokutsala ababhalisile kwaye baziqhelanisa namaxesha kunye nokhuphiswano. ”
IZIGIDI ezi-2 yababhalisile ukuba iNetflix kulindeleke ukuba ilahlekelwe phakathi kuka-Epreli noJuni.
I-25% iwile izabelo zenkampani, ngenxa yokulahlekelwa ngababhalisi.
INDLELA YOKUZONWABISA
Ileta yakhe yokugubungela: Indlu yamakhadi, imveliso yokuqala.
Bakhetha imveliso yasekhaya yokuqala, efana neLa casa de las flores.
Bafuna abaphulaphuli abakwishumi elivisayo ngothotho olufana ne-Elite.
Bazisa iifilimu ezikhuphisana kwiminyhadala, njengeMovie yamaPolisa.
Ukugxekwa: ukucinywa kothotho olunje ngeMonarca kunye neSense8.
SOURCE: Uphonononga Iindaba
Ungalibazisi ukwabelana ngenqaku lethu kwiinethiwekhi zentlalo ukusinika ukomelela okuqinileyo. 👓