🍿 2022-04-15 14:59:12 - Paris/France.
Abantu baseMelika babhalisela ngakumbi Ukusasaza kunanini na ngaphambili, njengoko inani leenketho liye landa kakhulu ukususela ngo-2019. Indlu ephakathi kwi Ukusasaza inemirhumo emithathu kwaye ihlawula phakathi kwe-$20 kunye ne-$29,99 ngenyanga kubo, ngokutsho kwengxelo yakutshanje ye-Nielsen.
Ngaphandle kolindelo lwemarike ukuba umrhumi churn uya kwanda, kukho isizathu sokukholelwa ukuba abathengi baya kubhalisa kwiinkonzo ezininzi ngokubanzi kwaye banyuse uhlahlo lwabiwo-mali lwabo Ukusasaza.
Jonga kwiinkonzo zakudala ze Ukusasaza
Ngaphambi kokuba yonke inkampani yeendaba phantsi kwelanga yayininzi Ukusasaza, kwakukho abadlali abathathu abakhulu kwishishini - Netflix ( NFLX -2,65%), Amazon (AMZN -2,46%) kunye neHulu.
Zontathu ezi nkonzo zikwazile ukunyusa amaxabiso azo ngaphandle kokutyhala okubalulekileyo kubathengi. Isicwangciso Netflix ebiza i-$ 8 ngenyanga xa yaziswa ngaphezu kweminyaka eyi-10 edlulileyo ngoku ixabisa ngokuphindwe kabini, kwi-$ 15,49 ngenyanga. I-Amazon Prime ihambe ukusuka kwi-79 yeedola ngonyaka ukuya kwi-139 yeedola ngonyaka ngexesha elifanayo. Kwaye Walt Disney (I-DIS -1,42%) inyuse ixabiso lenqanaba ngalinye lomrhumo we-Hulu nge-$1 ngenyanga kunyaka ophelileyo. (I-Disney ikwanyuse ixabiso le-Disney +, ethe yanyuka ngokukhawuleza yaya kwinqanaba eliphezulu leenkonzo zokuzonwabisa. Ukusasaza.)
Inyaniso yokuba umlindi omdala ukulungele ukunyusa amaxabiso nangona ukhuphisana olunyukileyo luphawu lokuba abaphathi bezi nkampani babona ukuzimisela okunamandla ukuhlawula kubathengi.
Ngokwenene, ngelixa umrhumi churn uhlala eyinkxalabo Ukusasaza kwixesha elizayo, inani elipheleleyo lemirhumo kwi Ukusasaza umzi ngamnye kufuneka uqhubeke nokukhula. I-Nielsen yafumanisa ukuba i-93% yabaphenduli kuphando bayo baceba ukugcina okanye ukwandisa inani Ukusasaza apho babhalisela khona. Nangona kunjalo, amakhaya asasazayo anokuthi abhalise ngakumbi njengoko efuna ukwandisa uhlahlo lwabiwo-mali lokuzonwabisa.
Yongeza eminye imirhumo
Malunga nesithathu sababhalisi kwi Ukusasaza hlawula ngaphezu kwe-$30 ngenyanga ngeenkonzo abazithandayo. Abangakumbi banemirhumo emine ye Ukusasaza okanye ngaphezulu. Kwaye iintsingiselo zibonisa ukuba eli nani liyanda kwaye liya kuqhubeka likhula. Kuphela i-11% yababhalisi babenemirhumo emine okanye ngaphezulu kwi Ukusasaza ngo 2019. Uphando olwahlukileyo luveze ukuba ukuqhambuka kwe Ukusasaza ichithe i-24% ngaphezulu ngenyanga Ukusasaza ngo-2021 kunangaphambili ubhubhani we-COVID-19.
Ukuba uthelekisa uhlahlo lwabiwo-mali lwe Ukusasaza kwi-TV ehlawulwayo, kukho indawo eninzi yokukhula. Kwincopho yayo, abantu abahlawulwayo bakamabonwakude bachitha ngaphezulu kweedola ezili-100 ngenyanga kwaye ngaphezulu kwe-100 lezigidi zamakhaya abhalisileyo. Kodwa ukusika intambo kuyaqhubeka nokunciphisa elo nani, njengoko ividiyo ingaphakathi Ukusasaza kwi-imfuno ibonakalise ukuba yimveliso engcono kwiimeko ezininzi kune-cable TV.
Yiyo loo nto iinkampani zemithombo yeendaba zikulungele ukuchitha imali ukuxhasa ngezimali zabo Ukusasaza. Imbonakalo yeshishini yomelele kakhulu kwaye abatyali-mali kufuneka balungele ukuncama inzuzo namhlanje ukuze bakhusele indawo kwimiboniso emininzi kwixesha elizayo.
Abatyali-mali kwiinkampani zeendaba ezixabisa kakhulu UkusasazanjengeDisney, Ukufunyanwa kweWarner Bros.et ViacomCBS, kufuneka sinikele ingqalelo kumanyathelo athile angaphandle kwenkampani. Landela iziphumo zokunyuka kwamaxabiso kwezinye iinkonzo ze Ukusasaza, ingakumbi abadlali abazinzileyo abafana Netflix kunye neAmazon. Ukongeza, jonga idatha yoshishino ebonisa unxibelelwano olukhulu kunye ne Ukusasaza kunye nokuvuma ukuhlawula. Ezi zizinto eziza kuqinisekisa impumelelo yexesha elide yotyalo-mali kuyo Ukusasaza.
Indlu ephakathi ihlawula phakathi kwe-$20 kunye ne-$29,99 ngenyanga ngenyanga Ukusasaza, kusekho indlela ende ekufuneka ihanjwe kushishino ngokubanzi.
Eli nqaku limele uluvo lombhali, onokungavumelani nesikhundla "sokusemthethweni" sokuqinisekiswa kwenkonzo yeengcebiso eziphezulu kwi-Motley Fool. Asifani! Ukucela umngeni kwithisisi yotyalo-mali - nokuba enye eyethu - isinceda sonke ukuba sicinge nzulu malunga notyalo-mali kwaye senze izigqibo ezisinceda sibe krelekrele, sonwabe ngakumbi, kwaye sibe zizityebi.
SOURCE: Uphonononga Iindaba
Ungalibazisi ukwabelana ngenqaku lethu kwiinethiwekhi zentlalo ukusinika ukomelela okuqinileyo. 🤓