🍿 IZIPHONONONGA Iindaba - Paris/France.
I-Nielsen, inkampani ekwalinganisa ireyithingi zikamabonwakude wase-US, ibhengeze amanqanaba Ukusasaza kwiveki yokugqibela kaJulayi (Julayi 18-24). Idrama ye-Netflix i-Virgin River ithatha indawo yokuqala ngeli xesha kunye ne-2,6 yezigidigidi zemizuzu esasazwa kwixesha elilinganisiweyo. Ukhokelo lwangaphambili, Izinto ezingaqhelekanga, "kuphela" i-2,3 yezigidigidi zemizuzu yexesha lokubuyisela eMelika.
Ngoxa i-"Virgin River" sele sele ineziqendu ze-42 ezifumanekayo ngenxa yokukhutshwa kwakutshanje kwexesha lesine, "Izinto ezingaqhelekanga" zineziqendu ze-34. Ukuthetha ngokuthe ngqo, kuya kufuneka uhlukanise ixesha losasazo ngenani lemiba, eya kubeka "Izinto ezingaqhelekanga" ngaphambili. Nokuba yeyiphi na indlela, ophumeleleyo omkhulu liqonga leNetflix, eliphantse lihlale liphezulu kwiireyithingi zeNielsen.
Umjelo waphinda wafumana ukubetha kwangempela ngeteyiphu yesenzo "Indoda eyiGrey," njengoko uNielsen walinganisa i-1,4 yezigidigidi zemizuzu kuyo ngexesha elixeliweyo. Ukuba uyahlulahlula ngexesha lokubaleka elingaphantsi nje kwemizuzu eli-120, oko kuya kuthetha ukuba abantu abangaphezu kwezigidi ezilishumi elinanye eUnited States babukele ifilimu edlala noRyan Gosling noChris Evans kwiveki enye (ekubeni yayikhutshwe kuphela nge-22 kaJulayi kuphela. iintsuku ezintathu).
Ngokutsho kukaNielsen, inyani enomdla malunga ne "Virgin River" kukuba isibini kwisithathu sabaphulaphuli singaphezu kwama-50. Isithathu sasingaphezulu kwama-65, njengoko iphawula inkampani. Kwi "Gray Man", ngakolunye uhlangothi, ikota yababukeli iya kuba phakathi kwe-35 kunye ne-49 yeminyaka ubudala, ngelixa phantse i-30% iya kuba phakathi kwe-50 kunye ne-64 yeminyaka ubudala.
Ngapha koko, kwakukho kuphela isihloko esinye esingesoseNetflix kuyo yonke itshathi eyi-10 ephezulu. Sithetha malunga nevidiyo ye-Amazon Prime ye-cheeky superhero series Abafana. Phantse 532 million imizuzu ye Ukusasaza zibalwe apho ngaphezulu kweziqendu ezingama-24. Kule meko, i-38% yabaphulaphuli yayiphakathi kwe-18 kunye ne-34 yeminyaka ubudala.
SOURCE: Uphonononga Iindaba
Ungalibazisi ukwabelana ngenqaku lethu kwiinethiwekhi zentlalo ukusinika ukomelela okuqinileyo. 😍