😍 2022-10-22 05:57:15 - Paris/France.
Njengoko ipapashwe yi-portal Dircomfidencial.com Kwiiveki ezimbalwa uguqulelo oluxhaswa yi-Netflix luya kuqala ukusebenza eUnited States kwaye luya kuba intsebenziswano ye-Integral Ad Science (IAS) kunye ne-DoubleVerify ukuqinisekisa ukubonakala kwamaphulo abo abathengisi. ngoko ibonisa Isincoko, ekhankanya imithombo yoshishino eqinisekisa ukuthatha inxaxheba kwazo zombini iinkampani njengenxalenye yeenkcukacha zexabiso leqonga. Umlinganiselo owenziwe ngaba babini uya kunceda isigebenga se Ukusasaza ukuyikhusela ngcono injongo yayo yokuhlawulisa iiCPM ezijikeleze i65 yeedola, ezinokuthi ekugqibeleni zinyuke ziye kuma-80.
I-IAS kunye ne-DoubleVerify ngokwesiko zibonelela ngolwazi malunga nokuba nini kwaye phantsi kweziphi iimeko zokhuseleko lwebhrendi okanye iimeko zokubonwa kwentengiso ijongwe, ngelixa iqinisekisa ukuba umboniso awukhange uveliswe ngobuqhetseba. Le miba ibaluleke kakhulu kwindawo ye-TV edibeneyo, apho ukuxhaphaka kwemiba yabathengisi kwandisa njengoko ucwangciso lutshintsha ukuxhasa. Kodwa ezi metrics ziya kongezwa ngamanye amaqabane anokuthi abophe ngokufanelekileyo amaphulo kuguqulo olufunwa ngamashishini..
"Iqonga liphendula kwizicelo zabathengisi zokulinganisa okuzimeleyo liqela lesithathu. »
Ngokwethiyori, ukudityaniswa kwezi zibini kuya kunceda iNetflix ukutsala abathengisi abathandabuza ukucwangcisa inguqulelo yabo ngeentengiso, kunikwe ixabiso eliphezulu kakhulu langaphambili kunye nesahlulo esilinganiselweyo samandla esinika sona. Imithombo yeendaba ezikhethekileyo kutshanje ibonise ukuba esinye sezicelo eziphindaphindiweyo ezivela kwiinkampani kunye nee-arhente eziye zacelwa yi-Netflix ukuba zinikeze ukuthengwa kweendawo ngokuchanekileyo ukusekwa komlinganiselo ozimeleyo.
Ubungakanani beshishini lentengiso yeqonga buhlala bubonakala, kodwa uMoffettNathanson uqikelela ukuba inokufikelela kwi-2,7 yeebhiliyoni zeedola ngo-2025, xa oku kuya kubonisa kuphela i-7% yetyala lakho lilonke. Uqikelelo lwangaphakathi oluqhutywa yiNetflix lucebisa ukuba iya kuba nabasebenzisi abamalunga nezigidi ezingama-40 ekupheleni kuka-2023.
Kwicala labo, amaqabane amatsha enkampani afumana umzuzu othembisayo kakhuluiziphumo zekota yesithathu ezilindele ukukhutshwa kwiintsuku ezizayo: I-DoubleVerify yatsibela i-43% kwingeniso yekota yesibini kwaye yanyusa uqikelelo lwayo lokuhlawula olupheleleyo, ngelixa i-IAS iphuculwe nge-34% ngenxa yokunyuka kwesisombululo sayo esinegama lenkqubo.
SOURCE: Uphonononga Iindaba
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