✔️ 2022-03-17 23:32:55 - Paris/France.
Inqaku lomhleli: IAmazon ngomnye wabaxhasi bemali beNPR.
IAmazon iphantse yafikelela kwi-8,5 yeebhiliyoni zeedola ukuthenga ifilimu yeMGM kunye nesitudiyo sikamabonakude sisemthethweni. Ezi nkampani zimbini zibhengeze ngoLwesithathu ukuba iMGM ngoku iyinxalenye yePrime Video kunye neAmazon Studios, igqibezela ukudityaniswa okubhengezwe okokuqala ngoMeyi ophelileyo.
Yesibini ngobukhulu ukufunyanwa kweAmazon emva kokuthengwa kwe-Whole Foods. Ukuthenga ifilimu kunye nesitudiyo sikamabonwakude ngasemva kweefilimu ezinomfanekiso onje ngeJames Bond franchise, ezazibangelwa, Ubumnandi et Impindezelo ye-blonde ludibaniso lwamva nje lwemidiya kunye neenkonzo ezivela Ukusasaza amagama amakhulu.
Kunyaka ophelileyo, i-AT&T yabhengeza ukudityaniswa kweWarnerMedia kunye nokuFumana, okubandakanya uthungelwano olukhulu olunje ngeHBO, CNN, HGTV kunye nabanye, ukwenza isigebenga. Ukusasaza. Urhulumente wase-US wamkele isicwangciso kwinyanga ephelileyo.
IKhomishini yaseYurophu yagqiba ukuba ukudibanisa kwe-Amazon kunye ne-MGM "akuyi kunciphisa kakhulu ukhuphiswano kwiimarike". Kodwa urhulumente wase-US kusafuneka alinganise nayiphi na indlela kwisivumelwano, kodwa zombini iinkampani zisivumile isicwangciso nokuba kunjalo.
Akukacaci ukuba ababhalisi be-Amazon Prime baya kuqala nini ukubona ikhathalogu epheleleyo yeMGM, ebandakanya ngaphezu kwezihloko ze-movie ze-4 kunye neziqendu ze-TV ze-000.
Abathengi banokuchaphazeleka kwesi sivumelwano ngendlela eyahlukileyo, iingcali zezolonwabo zixelele i-NPR.
"Akukho mathandabuzo ukuba engqondweni yam, u-2021 uya kuhla njengonyaka omnandi kakhulu Ukusasaza"Utshilo uDavid Offenberg. “Yonke into isuka apha. »
Namhlanje, iAmazon ibhengeze ukuba iza kuthenga ifilimu kunye nestudio sikamabonwakude iMGM nge-8,45 yeebhiliyoni zeedola. (Kaelin Mendez/Getty Imifanekiso)
U-Offenberg ngunjingalwazi onxulumene nezezimali kwiYunivesithi yaseLoyola Marymount kwaye yingcali kwezemali ezolonwabo.
Uthe izivumelwano ezifana noku kudityaniswa kweebhiliyoni zeedola ekugqibeleni kuthetha "ukhetho oluncinci kubathengi kunye namaxabiso aphezulu" ezantsi kwendlela.
“Ngelixa iimfazwe ze Ukusasaza qhubeka, sifumana ukuhlanganiswa. Kucwangcisiwe kwaye sele kusenzeka,” utshilo.
UBradley Gorham, unjingalwazi odibeneyo kunye nosihlalo wezonxibelelwano kwiYunivesithi yaseSyracuse, uqikelela impembelelo kwiintlobo zechungechunge olutsha lweTV kunye neefilimu i-Amazon iphuhlisa ngokufikelela kwayo kwipropati yengqondo ye-MGM.
"IAmazon izama ukonyusa oovimba bayo bepropathi yobukrelekrele ukuze ithathe iDisney kunye neWarnerMedia" kunye nezinye iinkonzo ezivela Ukusasaza ezineekhathalogu ezibanzi imidlalo yevidiyo, iimuvi nomabonwakude.
I-Disney ithenge i-LucasFilm kunye ne-Marvel Studios, inika inkampani amandla okuphuhlisa umxholo okhethekileyo we-Disney + usebenzisa amabali athandwayo kunye nabalinganiswa be-Star Wars okanye i-Marvel Universe. Inkampani iphuhlise iinkqubo ezithandwa kakhulu ezifana ULoki, WandaVision et I-Mandalorian Ngoko ke.
IAmazon ifuna ukwenza okufanayo, utshilo uGorham. Oko kuthetha ukuthembela kuthotho oluthandwayo njengaye ezazibangelwa okanye nakwi-franchise kaJames Bond, watsho.
Abathengi bangonwabela i-spinoffs esekwe kumabali kunye nabalinganiswa ababathandayo, kodwa bayaphulukana ngezinye iindlela, utshilo u-Offenberg.
“Oko kuthetha ukuba kuya kubakho amabali ambalwa akhethekileyo,” utshilo njengoko iAmazon yayisenza uhlengahlengiso.
U-Offenberg uthe, “Sikule meko kuba siyazithanda iibrendi esizaziyo, kodwa kuya kuba nzima ukuba imibono emitsha ikhanye. »
Ilungelo lokushicilela i-NPR 2022.
SOURCE: Uphonononga Iindaba
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