😍 2022-07-09 05:30:00 - Paris/France.
Ngaphezulu kweminyaka engamashumi amathathu ikhona, i-Antena 3 ayizange ithweswe isithsaba sejelo elibukelwe kakhulu kulo naliphi na ixesha lonyaka. Sade saphela isifundo. Ngesabelo sesikrini se-14%, itywine ireyithingi ephezulu kwiminyaka eyi-13. Woyisa kwidabi elalisiya liphalaza igazi elininzi kuluntu waza woyisa ukutyhala kookumkani belizwe ukusasazeka. Uninzi lwempumelelo lusekwe kwinto itshaneli yabucala eyibize ngokuba yi "golden mile": i-trident eyenziwe ngu I-Pasapalabra, Iindaba ze-2 yes isiduli, izihloko ezilawula kwiindawo zokubeka ngokwahlukeneyo kwaye zenze ibhloko yokuwina. "Ukuba ziinkokeli akuzange kube yinjongo yethu," uyavuma uCarlos Fernández (Madrid, 60), umlawuli jikelele womxholo e-Atresmedia, ephethe iimpawu ezifana neLa Sexta kunye no-Onda Cero. "Injongo yethu", ugxininisa, "isoloko imodeli kamabonwakude esekelwe kulonwabo, intsomi kunye nemicimbi yangoku".
Ulwazi oluninzi
UFernández ulazi kakuhle icandelo le-audiovisual. Ingcali yentlalontle ngoqeqesho, wangena kwihlabathi le-audiovisual ekuqaleni kweminyaka yoo-1990. Wayesebenzela iTelemadrid, iTelecinco, iSogecable, iTVE, iPlural Entertainment kunye neVocento de ngo-2009 waba ngumlawuli womxholo we-'Atresmedia TV. Ngoku nguye ophethe ishishini likamabonakude emva kokuqeshwa kwakutshanje kukaJavier Bardají njengeCEO. Kwiofisi ekuphela kwenqaku lombala yi-mosaic yezikrini apho amajelo alishumi elinesibini ashukumayo, ukhusela ukuzinikela kuthotho lwaseTurkey kwaye ugcina ukuba intsomi ifikelele incopho yayo kwimarike yehlabathi. “Akunakwenzeka ukondla iNetflix, iDisney, iHBO, umabonwakude wasimahla kunye namawakawaka eziteshi zehlabathi. Italente ilinganiselwe. »
ubunzima bentsomi
Uqikelelo lwakhe luchanekile ngokubanzi. Kakade ngo-2015, wachaza ukuba utshintsho lomjikelo luyeza. “Uninzi lwabantu aluzange lundikholelwe, kodwa sabona ukuba kufuneka siyilahle intsomi kwaye sivuleleke kwimodeli yokuzonwabisa eyomeleleyo nenamandla,” ukhumbula oko. Ewe, iifomathi ezijolise ukonwabisa ziyinto enkulu ye-Antena 3. Ubuso bakho ndiqhelekile; Sele iyiminyaka elishumi ngoku isasazwa kwaye ithunyelwe kumazwe angama-38. Yintoni ebonakalisayo kukuba lo mxholo awusekho nje ilifa likamabonwakude wesiqhelo. “Ngokuvela kwamaqonga entlawulo agxile kwiintsomi, ulonwabo luthatha indawo kumabonakude. Yiloo nto eyenza umahluko. Ngoku, iiplatifti zibhalisele ukuzonwabisa. Ukuba bangena kuhlobo lukamabonwakude wasimahla, kuya kufuneka sifuduke,” ulumkisa uFernández, ocinga ngokubuyela kusasazo lwasimahla lothotho lweengcinga ezingaphezulu. "Ukuba abasasazi bevidiyo benza ii-melodramas, njengohlengahlengiso lweentsomi zaseTurkey, kuya kusivulela amathuba okubuyela kwihlabathi elidala. Ngoku i-80% yokuzonwabisa kwaye mhlawumbi kufuneka siye kwi-60% kwaye sinike ubunzima obuninzi kwi-fiction. Kwaye ukuba iibrendi ezinjengeNetflix zikwabonelela ngentengiso, kubonakala kucacile ukuba le nto bafuna ukuba yiyo xa bekhulile ivulekile, kodwa umabonwakude ohlawulelwayo ”.
URoberto Leal, umphathi we 'Pasapalabra', enye yezitshixo kwimpumelelo yetshaneli.
Ukutshintsha kokuphumelela ixesha kwakungekho, ngokutsho kukaFernández, ukufakwa kwe password (ngaphambili kwiTelecinco) kwishedyuli ye-Antena 3, eyafumana i-22,5% yabaphulaphuli, eguqulela kwi-2,5 yezigidi zababukeli. Ukhuphiswano “lubalulekile, kodwa alukho kangako ekwakheni ubunkokeli. Wayenceda, nangona wayengenzi zigqibo. 'I-Mile yeGolide' sisitshixo sokuphumelela ixesha leNkulumbuso, kodwa saqala ukuphumelela imini yonke xa kusenzeka Umhlaba okrakra. Lo ngumgca woloyiso. Itsala ababukeli abasisigidi esinesiqingatha kwi-desktop (16,3%) kwaye iphucula ukusebenza kwamagqala. uthando lungunaphakade (12,3%).
Eli qela laba nguvulindlela ekubhejeni iisepha eziqhutywa yimvelaphi yaseTurkey, eyathi kurhwebo lwamazwe ngamazwe yathatha indawo enkulu yeesepha zaseVenezuela ngeminyaka yee-1990s, kodwa ngesitayile sanamhlanje, “inqanaba elinomtsalane lemveliso”. Umlawuli we-Atresmedia ubona ukuba umbukeli ufuna ukubuyela "kwi-classic melodrama". izihloko ezifana abangakholwayo, bazalwana nokuba umhlaba okrakra Babonisa lo mkhwa omtsha, oye wamkelwa ngamaqonga okuhlawula. "I-Netflix sele inochungechunge lwaseTurkey kwaye isebenzela ukuziqhelanisa nentengiso yehlabathi," utshilo uFernández.
Ngaphandle kwayo yonke into, uqaphela ukumiswa okuthile kokunikezelwa kweentsomi kumaqonga. “Kwelinye icala, iNetflix iqalile ukurhoxisa iiprojekthi kwaye kwelinye, ngokwembono yokuyila, injongo yabo kukufumana ubuncinci obuqhelekileyo bokutsala wonke umntu kwaye isusa imvelaphi yothotho. Ukongeza koku kukuba imboniselo ye-audiovisual yehlabathi alanelanga. Asikuko ukuba intsomi iwile, kodwa iye yafikelela incopho. Yiyo loo nto ubhejo lwamaqonga enkqubo yokonwabisa kunye nefandesi kwimarike yamalungelo ezemidlalo: IDisney yathatha iFomula 1 yase-USA kwaye iAmazon yathenga imifanekiso yeNkulumbuso”.
Umfanekiso ovela kuchungechunge lwaseTurkey "Umhlaba Okrakra".
Ukuya kwimarike yaseTurkey kuyahambelana nemveliso yakho. Okwangoku, i-Atresmedia ine-18 series ezirekhodwayo, kodwa ezininzi azijoliswanga ukuba zisasazwe kwijelo jikelele kodwa kwiqonga layo lokuhlawula, i-Atresplayer Premium, eya kusasazwa kulo nyaka. umtshakazi wegypsy, Indlela yes iminyaka emibini kunye nosukuphakathi kwezinye izihloko.
Iindaba kunye neenethiwekhi zentlalo
Ulwazi lolunye lweentsika ezisisiseko zikamabonwakude wasimahla. Kwaye kule ndawo, i-Antena 3 iphinda iphumelele kwiimbangi zayo. I-Newscasts imele i-19,5% yesabelo sabaphulaphuli, xa kuthelekiswa ne-13,5% ye-Telecinco, i-10,5% ye-TVE kunye ne-8,5% yeLa Sexta. Amajelo amabini omdla ngokubanzi eqela asebenza ngokuzimeleyo. “I-Antena 3 kunye neLa Sexta banomgca wabo wokuhlela kwaye akukho luphazamiso. Kukho ukhuphiswano ngendlela efanelekileyo, kunye neendima ezimbini ezahlulwe ngokucacileyo. I-La Sexta lijelo leendaba kunye ne-Antena 3 ijelo lokuzonwabisa, kodwa ngaphandle kokutyeshela iindaba ”.
Umngeni oqhubekayo yindlela yokutsala abaphulaphuli abancinci. I-Reuters Institute kunye neYunivesithi yase-Oxford baye bafumanisa ukuba i-39% yabantu abaneminyaka eyi-18-24 ubudala basebenzisa amanethiwekhi oluntu njengomthombo wabo oyintloko wolwazi. UFernández ubiza le nto "yothusayo" kuba "kwiintanethi zentlalo, oko abantu abatsha bakubiza ngokuba lulwazi mhlawumbi akunanto yakwenza nobuntatheli kuba ngamabali angaqinisekiswanga okanye angaxhaswanga ngumsebenzi wobugcisa" . Kwaye ucinga ukuba ukuba imithombo yeendaba yemveli ifuna ukusondela kwiintanethi zentlalo, kuya kufuneka baziqhelanise namabali eTikTok, Instagram okanye Twitch. “Umceli mngeni kukungangeni kwindawo enetyhefu ekugqumayo. Ukuba imidiya ye-solvent ingena, njengathi okanye i-EL PAÍS, siya kuba nethuba. Kufuneka ufunde ulwimi lwabantu abatsha, indlela yabo yokunxibelelana kwaye uzibeke endaweni yabo, ungazami ukubenza beze kweyakho. Ayingombandela wokunciphisa iindaba zikamabonakude ukusuka kwisiqingatha seyure ukuya kwimizuzu emihlanu”.
Ukuguqulwa komthetho we-audiovisual ubeke abaqhubi abakhulu kwi-trigger ngenxa yomfanekiso womvelisi ozimeleyo. UFernández uyayikhaba le ngxwabangxwaba: “Ngaphambili, besinembopheleleko yokutyala imali eyi-0,9% yokuhlawula kwiinkampani ezizimeleyo zokuvelisa. Ngoku, kuya kufuneka sinyuke siye kuthi ga kwi-3,5%. Kwaye ii-OTT nazo zizibophelele kolu xanduva. Sabala ukuba icandelo liza kuhamba kwi-investment ye-32 yezigidi ukuya kwi-112. Ukuba sibheka imodeli yaseMelika yakudala, apho umvelisi wathatha ingozi, siyabona ukuba apha umvelisi uzisa ingcamango kwaye akafaki ingozi . Umngcipheko wakho kuphela kukuphulukana nengeniso yeshishini.
Ungalandela i-EL PAÍS TELEVISION kwi Twitter okanye ubhalisele apha ukufumana incwadana yethu yeveki.
Fumana incwadana yeendaba kamabonakude
Zonke iindaba ezivela kumajelo kunye namaqonga, kunye nodliwano-ndlebe, iindaba kunye nohlalutyo, kunye neengcebiso kunye nophononongo oluvela kwiintatheli zethu.
BHALISA
50% ukunciphisa
Isiqulatho esikhethekileyo sababhalisi
funda ngaphandle komda
SOURCE: Uphonononga Iindaba
Ungalibazisi ukwabelana ngenqaku lethu kwiinethiwekhi zentlalo ukusinika ukomelela okuqinileyo. 🤟