🍿 2022-08-31 06:06:41 - Paris/France.
Inkcazo yale veki ngekamva likamabonakude ijolise ekucaciseni amagama aphambili anokuthi abangele ubhideko xa kuxoxwa ngoshishino lukamabonakude, Ukusasaza kunye nevidiyo yedijithali.
Ikamva likamabonwakude, lichaziwe
Kunyaka ophelileyo, sapapasha isigama samagama aphambili abantu abakumabonakude, Ukusasaza kunye nokusetyenziswa kwevidiyo yedijithali kunye nokuxhatshazwa rhoqo. Emva konyaka, amaninzi ala magama aqhubeka esetyenziswa kwaye, ngelishwa, asetyenziswa kakubi. Ke siphinda sipapasha isikhokelo - kunye nezongezo ezintsha zika-2022 - ezifuna ukunqanda ukubhideka okuzayo kwiincoko malunga nekamva likamabonakude.
TVC
Imele ntoni: I-TV edibeneyo
Ibhekisa kuko: Izikrini zeTV eziqhagamshelwe kwi-Intanethi. Oku kunokuba yi-TV ehlakaniphile enenkqubo yayo eyakhelwe-ngaphakathi, okanye i-TV "esisidenge" eqhelekileyo eqhagamshelwe kwisixhobo esiqhagamshelwe kwi-intanethi njengebhokisi ye-Apple TV, intonga yokusakaza ye-Roku okanye i-dongle Chromecast. Into yile, i-CTV imalunga neTV njengesixhobo apho abantu basasaza iinkonzo ezifana Netflix kunye neDisney + - ayifani nayo Ukusasaza.
Indlela yokuyisebenzisa: Ukubhekisa kwiscreen seTV njengesixhobo esiqhagamshelwe kwi-Intanethi okanye ukubhekisa kubaphulaphuli, iinkqubo okanye iintengiso ezifumaneka kwiscreen seTV esiqhagamshelwe kwi-Intanethi. Cinga nge-CTV njenge-analogue yoshishino lukamabonakude kwi-smartphone yoshishino lweselula.
Isivakalisi esingumzekelo: Andifuni ukubukela "iNdlu yeeDragons" kwilaptop yam, ke ndiza kuyisasaza nge-HBO Max's CTV app.
OTT
Imele ntoni: Ngaphezulu
Ibhekisa kuko: Indlela yokuhambisa usasazo lukamabonakude ngaphandle okanye ngaphezulu kwebhokisi yentambo okanye isitya sesathelayithi. Ubuncinci leyo yayiyinkcazo yokuqala. Eli gama lifutshane laziswa ukuchaza uthungelwano lukamabonakude okwenza inkqubo yabo ifumaneke kwiiwebhusayithi zabo kunye nezinye iipropathi zedijithali. Ekugqibeleni, oku kuquka iHulu, eyayiyenye yeenkonzo ze Ukusasaza oovulindlela kwaye mhlawumbi esinye sezizathu eziphambili zokuba kutheni i-OTT iye yafana Ukusasaza kwaye ubhidaniswe ne-CTV.
Indlela yokuyisebenzisa: Musa. Phinda: Sukusebenzisa esi sishunqulelo. Ndiyacela. I-OTT yasebenza kakuhle okwethutyana, kodwa elo xesha lidlulile. Njengoko kukhankanyiwe ngasentla, i-OTT iye yafana ne Ukusasaza, masithi ke Ukusasaza endaweni. Ngale ndlela abahlobo bethu namalungu entsapho aya kuyazi into esithetha ngayo.
Isivakalisi esingumzekelo: Khumbula xa sasisithi OTT? Ndiyavuya kakhulu sithi sonke ' Ukusasaza ngoku.
NGOKUKHAWULEZA
Imele ntoni: I-TV ingene Ukusasaza simahla kwaye ixhaswa yintengiso
Ibhekisa kuko: Iipropati ze Ukusasaza olufana nelayini kamabonakude ngamajelo osasazo asasaza i-24/24 kwishedyuli yenkqubo eseti, afumaneka simahla kwaye abonise iintengiso eziphazamisa inkqubo.
Indlela yokuyisebenzisa: Ngokubhekiselele kwicandelwana lemarike le Ukusasaza i-ad exhaswayo elinganisa usasazo lwe-TV yangaphambili ye-DVR. Igama elithi FAST linokusetyenziswa kwiinkonzo ngokwazo okanye kumntu ngamnye 24/24 amajelo aphathwayo ziinkonzo.
Isivakalisi esingumzekelo: Andifuni ukwazi ukuba mandibukele ntoni. Faka nje itshaneli yokupheka eFAST ukuze siqalise ukutya.
AVOD
Imele ntoni: Ividiyo exhaswa yintengiso xa ifunwa
Ibhekisa kuko: Nanini na iinkqubo zevidiyo, ezifana neenkqubo zikamabonwakude neemuvi, zifumaneka simahla okanye ngentlawulo yaye ziquka iintengiso ezivela ngaphambi, ebudeni, kunye/okanye emva kwenkqubo. Inkalo eyahlukileyo ye-AVOD kukuba inkqubo iyafumaneka kwimfuno kunokuba ifune abantu ukuba bavule ngexesha elithile.
Indlela yokuyisebenzisa: Ngenkathalo. Ngaphambi kokunyuka kweenkonzo ze-FAST, i-AVOD yayifana ngokufanelekileyo kunye Ukusasaza ixhaswa ngemali ziintengiso. Emva koko iinkonzo ze-FAST zeza kwaye zahlula imarike Ukusasaza i-ad-ixhaswa kumacandelo amabini, ngendlela efanayo umabonakude wemveli abonelela ngawo amajelo anemigca kunye neenkqubo ezifumaneka kwimfuno.
Kodwa umgca phakathi kwe-AVOD kunye ne-FAST uyafiphala.
Iinkonzo ezininzi ze-FAST, ezifana ne-ViacomCBS 'Pluto TV, zongeze inkqubo efunwayo equlethe iintengiso. Ngeli xesha, iinkonzo ze-AVOD ezifana ne-Amazon's IMDb TV kunye neRoku's Ijelo leRoku liqale longeza iziteshi ze-FAST ecaleni kweelayibrari zabo ezifunwayo. Ngamafutshane, sebenzisa kuphela i-AVOD xa ubhekisa kwicandelo elingaphantsi lemarike. Ukusasaza I-ad-ixhaswa ukuze ukwahlulwe kwicandelwana le-FAST. Ukuba umahluko awuyomfuneko, khetha igama eliqhelekileyo " Ukusasaza ixhaswa ngemali ziintengiso.
Isivakalisi esingumzekelo: Ndinomdla kuphela ekuthengeni uluhlu lwe-AVOD kuba ndicinga ukuba abo babukeli banokunikela ingqalelo xa intengiso yam idlala.
iTV
Imele ntoni: TV
Ibhekisa kuko: 1) Iscreen(s) esikhulu emakhayeni abantu ababukela ngawo inkqubo yevidiyo, ukusuka kwimidlalo ephilayo ukuya kwii-sitcoms ukuya kwiimuvi ukuya kwiiklip zekati. 2) Inkqubo yevidiyo ejongwa ngabantu kwizikrini, kubandakanywa kodwa kungaphelelanga kwiscreen(s) esikhulu emakhayeni abo.
Indlela yokuyisebenzisa: Bonisa ukuhlangana phakathi kukamabonakude wemveli kunye Ukusasaza. Ukuba inkqubo inokubukelwa kumabonwakude, loo nto ithetha ukuba ngumabonwakude. Umntu obukela inkqubo kamabonwakude okanye izibhengezo zentengiso ngumbukeli. Isibhengezo esiboniswa kumabonakude sisibhengezo sikamabonakude.
Kuyavunywa, ukwandisa umabonwakude ngaphaya kwenkcazo yemveli kuyakuthatha ixesha, ngakumbi ngeTikTok ukuba ne-TV ye-app ye-CTV ukuze ividiyo emfutshane ithathelwe ingqalelo njengeTV. Kodwa ukuba uthethathethwano lokuqala kunyaka ophelileyo lulo naluphi na uphawule ntsingiselo ibanzi ifumana ukutsaleka, ngakumbi ngamaqonga evidiyo edijithali afana neYouTube ekhuphisana nexesha lokubukela umabonakude Netflix.
Isivakalisi esingumzekelo: Ndizobukela iTv ngoku.
Imotto
Ibhekisa kuko: Umlinganiselo wemetric osetyenziswa njengesiseko sentengiselwano phakathi kwabathengi bentengiso kunye nabathengisi. Ngokwembali, oku kubhekiselele kwi-Gross Ratings Point metric ka-Nielsen evavanya inani labantu ekusenokwenzeka ukuba bayibonile intengiso yohlobo kumabonakude, kodwa inokusebenza nakwezinye iindidi zeemetrics ngokunjalo. Umzekelo, ekubeni uGoogle ethengisa iintengiso zokukhangela ngexabiso-ngonqakrazo ngalunye, ucofa yimali yokukhangela intengiso.
Indlela yokuyisebenzisa: Jonga kwiimetrics ngokungqongqo xa imetriki iyimetric eyalela ukuba yimalini na ekufuneka itshintshwe phakathi kweentengiso kunye neenkampani zemidiya okanye amaqonga etekhnoloji.
Isivakalisi esingumzekelo: Andikhathali ukuba bangaphi abantu ababone intengiso yam. Ndiyakhathala ukuba bangaphi abantu abathenge imveliso yam emva kokubona intengiso yam, ngoko ke masisebenzise intengiso eyandisiweyo njengesaci seli phulo.
Ividiyo emfutshane
Ibhekisa kuko: Iividiyo eziyi-10 imizuzu okanye ngaphantsi kwaye ziposwe kumaqonga evidiyo athe nkqo anjengeTikTok, iiReels ze-Instagram kunye neeShorts zikaYouTube-ubukhulu becala. Ukuba oko kubonakala kuphosakele, kuyaqondakala oko. Ke masichithe ixesha elininzi sithetha ngodidi lweevidiyo ekumele ukuba zibemfutshane.
Kangangeminyaka, "ifomu emfutshane" ibibhekiswa kwiividiyo ezimfutshane kunesiqingatha seyure yeziqendu zeTV kwaye zihlala zithetha iividiyo zikaYouTube imizuzu eli-10 okanye ngaphantsi. Emva koko, abadali beYouTube baqala ukwenza iividiyo zemizuzu eyi-10 ukuya kwengama-20, ethe yavelisa igama elithi "ividiyo ephakathi". Emva koko i-Snapchat yenza intengiso yeevidiyo ezithe nkqo phantsi kwemizuzu eli-10, kwaye i-TikTok iqhubela phambili ukwehlisa intengiso ngeevidiyo ezithe nkqo phantsi kwemizuzwana engama-60.
Kuba akukho nto inokuze ibe lula ngolo hlobo, iTikTok kunye ne-Instagram ziye zayenza yacaca inkcazo yevidiyo emfutshane ngokwandisa ubude beevidiyo zeTikTok ukuya kwimizuzu eli-10 kunye neReels ukuya kwimizuzu eli-15. Kodwa kunokuthi, “Yijonge. Yividiyo yonke” kwaye sincama nayiphi na indlela emfutshane ukuchaza iifomathi ezahlukeneyo zevidiyo, masibambelele kwimakisha yembali yemizuzu eli-10 kwaye songeze ifomathi ethe nkqo njengesihluzi.
Indlela yokuyisebenzisa: Ngomxholo. Ukuba ayikacaci, "ifinyeziwe" ligama elihambelanayo. Umvelisi weenkqubo zikamabonwakude okanye Ukusasaza unokuthatha nayiphi na ividiyo yeYouTube njengefomu emfutshane, ngelixa umyili weTikTok enokuthi athathele ingqalelo nayiphi na ividiyo yeYouTube njengefomu ende. Ke, endaweni yokusebenzisa igama elithi "ividiyo efinyeziweyo" ngokwayo, kulungile ukucaphula umzekelo ngaxeshanye.
Isivakalisi esingumzekelo: Isicwangciso sethu sevidiyo esifutshane okwangoku sibandakanya ukusika iiklip zeTV kunye neevidiyo zeYouTube kwaye sizilungise ngokuthe nkqo ukuze zithunyelwe kwiTikTok.
Ividiyo yexesha elide
Ibhekisa kuko: Iividiyo ezinde kunomzuzu omnye kwaye zipapashwe kumaqonga evidiyo athe tye anje ngeYouTube, Facebook kunye Ukusasaza. Ngokusisiseko nayiphi na ividiyo engafanelanga ukuba yividiyo emfutshane.
Njengoko kukhankanyiwe ngasentla, iminyaka, ividiyo emide yayithetha ubude beTV okanye iividiyo ezinde. Kodwa ke amaqonga afana neVine, Snapchat, kunye neTikTok atsalele kwelinye icala levidiyo ukwenza iividiyo zemizuzu eli-10 zibonakale zinde. Kwaye abanye abadali beTikTok bade bathathele ingqalelo iividiyo ezinde kunemizuzwana engama-60 ukuba zinde. Lo mgca wokwahlula uqiniswa yiTikTok clone yeYouTube, ekhawulela ubude bevidiyo ukuya kwimizuzwana engama-60, oko kuthetha ukuba iYouTube ithatha imizuzwana engama-60 njengomqobo phakathi kwefomu emfutshane kunye nengeyomfutshane, esiya kuyibiza ngokuba yinde. (ubuncinci okwangoku ).
Indlela yokuyisebenzisa: Ngomxholo. Kuyafana nangevidiyo emfutshane, engafaniyo nevidiyo ende.
Isivakalisi esingumzekelo: Isicwangciso sam sevidiyo ende kukuthunga kunye iqela leeTikToks zam kwividiyo enye kwaye usondeze ukugcwalisa isikrini ngokuthe tye ukuze kubonakale ngathi yi-episodic TV okanye umboniso weYouTube.
Oko sikuvileyo
“Into enye engazange ijongwe mva nje [yeWriters Guild of America] uthethathethwano, kuba akukho mntu wayefuna ukuvala ishishini, ngumba oshiyekileyo owake waqwalaselwa. Iyandoyikisa kancinci lento. Iza kuba [ngumcimbi] ngo-2023. ”
- umphathi wokuzonwabisa
INgxaki yeSintu yokuSebenza kumabonakude
Iinkonzo ze Ukusasaza zoba izigxeko ezininzi ngokubonisa abantu intengiso enye rhoqo. Kodwa umabonakude wemveli ukwanayo nengxaki yokuvezwa kwababukeli kwiintengiso.
Ngokutsho kwenkampani yokulinganisa iSamba TV's "Imeko yokuJonga" ingxelo, uninzi lweentengiso eziboniswe kumabonakude wemveli kwikota yokuqala ka-2022 zifikelele kuphela kwisiqingatha samakhaya aseMelika.
SOURCE: Uphonononga Iindaba
Ungalibazisi ukwabelana ngenqaku lethu kwiinethiwekhi zentlalo ukusinika ukomelela okuqinileyo. 🤟