✔️ 2022-04-23 06:54:46 - Paris/France.
Abasasazi aba-3 ababalaseleyo eOstreliya, Netflix, Ividiyo yeNkulumbuso yeAmazon kunye neDisney +, bonke badibanise ukubamba kwabo kwintengiso yevidiyo. Ukusasaza, ngelixa abanye abadlali bejongene nesabelo esinciphayo sepayi.
Enkosi kwidatha enikezelwe yi-injini yokukhangela Ukusasaza I-JustWatch, ekugqibeleni sinokubona ukuba inkonzo nganye ingakanani na Ukusasaza uza e-Australia kwikota yokuqala ka-2022.
Khange sibe nalo naluphi na utshintsho olukhulu ngokwemigangatho yeqonga. Ukusasaza eyona idumileyo eOstreliya, kodwa njengoko kukhankanyiwe ngasentla, i "Big 3" bonke babone ukwanda kwesabelo semarike xa kuthelekiswa neziphumo zekota yokugqibela. Netflix ihlala iqonga le Ukusasaza ethandwa kakhulu e-Australia kwaye, ngaphandle kwezihloko zamva nje, ngokwenene ubone isabelo sababhalisi sinyuka ukusuka kwi-27% ukuya kwi-28% yemarike yonke yase-Australia.
Ividiyo yeNkulumbuso yaseAmazon ibone ukukhula okukhulu, ukusuka kwi-17% ukuya kwi-19%, kodwa isekude emva kwejuggernaut. Netflix. I-Disney + iphinde yabona isabelo sababhalisi esonyuka ukusuka kwi-15 ukuya kwi-16%, njengoko idabi lendawo yesibini lishushu.
Aba bathathu yayingabo abaphumeleleyo, kwaye ngokuqinisekileyo oko kuthetha ukuba kufuneka kubekho aboyisiweyo. Bobabini uStan kunye noFoxtel Ngoku babone isabelo sabo semarike sihla nge-2% - iStan yehla ukusuka kwi-13% ukuya kwi-11% kunye neFoxtel Ngoku yehla ukusuka kwi-8% ukuya kwi-6% kuphela. Ngaphandle kwesiqalo esihle, iParamount + iphinde yabona isabelo sayo semarike sehla ukusuka kwi-6% ukuya kwi-5%.
Kufuneka kuqatshelwe ukuba nangona isabelo ngasinye se-streamers se-pie siye sancipha, ubukhulu bepayi (inani elipheleleyo lababhalisi e-Australia) liye landa, kwaye ngoko ke ukwehla kwesabelo semarike akufanele kuguqulelwe ekunciphiseni inani leepayi. ababhalisile.
Ngokotshintsho lwesabelo semarike kwiinyanga ezintathu zokuqala zika-2022, oku kubonakaliswa kwiseti yesibini yeetshathi ezingezantsi:
Ukuqala kuka-2022, iitshathi ezingasentla azisixeleli kakhulu kunamanani okukhula kwekota ukuya phezulu. Kodwa inika umdla ukuqaphela ukuba nangona uStan wayephantsi kwikota, ibone ukukhula ngoMatshi.
SOURCE: Uphonononga Iindaba
Ungalibazisi ukwabelana ngenqaku lethu kwiinethiwekhi zentlalo ukusinika ukomelela okuqinileyo. 🍕