✔️ 2022-09-06 06:00:01 - Paris/France.
Igosa kwiKhomishini yezoNxibelelwano yase-US lathi licele iApple kunye noGoogle ukuba basuse iTikTok kwiivenkile zabo zeapp ngenxa yeenkxalabo zokhuseleko lwedatha. Umfanekiso liphepha lokukhuphela leTikTok kwi-Apple iPhone ngo-Agasti 7, 2020.
Utsala Umsindo | Getty Images Iindaba | Getty Imifanekiso
I-duopoly yentengiso ye-intanethi kaGoogle-Facebook inokupheliswa.
Ngokutsho kophononongo olupapashwe ngoLwesibini ngu-Appsumer, i-Apple ifumana amandla kwintengiso yedijithali, ngelixa i-Google kunye ne-Facebook zibonakala ziphelelwa ngumphunga.
Uphando, olusekwe kuhlahlelo lohlahlo lwabiwo-mali lwentengiso ye-intanethi yeenkampani ezingaphezu kwe-100 ezahlukeneyo zosetyenziso, lwafumanisa ukuba ishishini lentengiso le-Apple lixhamle kuhlaziyo lwabucala lwenkampani lwe-iOS ngo-2021, eyenze kwanzima kakhulu kwiinkampani ezifana ne-Facebook ukulandelela abasebenzisi. kwi-Intanethi.
Iintengiso zoKhangelo ze-Apple zivumela abantu ukuba babhengeze kwiVenkile yeeApp zomenzi we-iPhone. Izinga lokwamkelwa komkhangisi kwikota yesibini liye landa malunga neepesenti ze-4 ukusuka kunyaka ongaphambili ukuya kwi-94,8%, ngelixa ukwamkelwa kwe-Facebook kwehle ipesenti ze-3 ukuya kwi-82,8%, kusho u-Appsumer. Izinga leGoogle lawa ngamanqaku e-2 ukuya kwi-94,8%.
I-Apple "ijoyine i-Facebook kunye ne-Google duopoly phezulu kukwamkelwa komthengisi," ngokutsho kwe-Appsumer, ephethwe yi-InMobi.
U-Shumel Lais, umphathi oyintloko we-Appsumer, uchaze isikhundla esiphuculweyo se-Apple kukwanda kwenani labaphuhlisi beapp abazimisele ukuhlawula imali enkulu ukonyusa ukukhutshelwa. Kwangelo xesha, uhlaziyo lwe-Apple's App Tracking Transparency (ATT) lunciphisa inani ledatha enokuthi i-ad-based apps isetyenziswe njenge-Facebook ukunceda iibrendi ngamaphulo azo entengiso kwi-intanethi.
“Enye yezinto ezibangela umdla kukuba imida yokulinganisa ye-ATT ebekwe kuthungelwano olubanzi ayikho ngendlela efanayo kwi-Apple,” utshilo uLais. Ke unokuthi iApple inokubonakala kancinci okanye inzuzo ngaphezulu kwezinye iitshaneli ezikwi-iOS. »
Ukonyuka kwe-Apple kwiintengiso zomphuhlisi kwi-intanethi kubonisa indawo ye-Amazon kurhwebo lwe-e-commerce, njengoko abathengisi bechitha imali eninzi bethengisa iimveliso zabo kwindawo abathembele kuyo kubathengi.
Ngokubhekiselele kwinkcitho yomphuhlisi we-app kwintengiso ye-intanethi, eyaziwa njengesabelo se-wallet, uGoogle uhlala ekhokele kwi-34%. I-Facebook yeyesibini nge-28%, ilandelwa yi-Apple nge-15%. IAmazon ayidweliswanga kuba ayiloqonga labaphuhlisi.
Emazantsi entengiso, iTikTok yagqitha kwi-Snap, eyayikwaye yabethelwa ngehamile yi-ATT. I-TikTok ine-3% yesabelo semarike kwaye i-Snap ikwi-2%, utshilo u-Appsumer.
Nangona igqithile kwi-Snap, izinga lokwamkelwa kwe-TikTok lehle malunga neepesenti ezisi-7 kwikota yesibini. ULais uthe abaphuhlisi beapp basazama ukufumanisa ukuba zeziphi iintengiso ezisebenze kakuhle kwinkonzo yevidiyo emfutshane.
“Iibhrendi zisenokuziqhelanisa nokwenza iTikTok isebenze ngokuthe nkqo,” utshilo uLais.
Amanani ayengekho kakubi kuFacebook. Isabelo sayo se-wallet sandise amanqaku e-4 ukuya kwi-28% kwikota yesine, ebonisa ukuba inkampani yeendaba zentlalo ibona "imiqondiso yokubuyisela," kusho uLais. NgoJulayi, umzali we-Facebook u-Meta wabika ukuhla okukhulu-kunokuba bekulindelwe kwingeniso yekota yesibini kwaye wathi ukuthengisa kuya kuphinda kuwele kwakhona ukusuka kunyaka-engaphambili kwikota yesithathu.
U-Lais uthe i-Facebook ixhamla kwi-ad serendipity, xa kuthelekiswa neGoogle kunye ne-Apple, ekhonza iintengiso ezisekelwe kumagama okukhangela.
“I-Facebook isenazo iipropathi ezizodwa kakhulu kwaye abantu bakwindlela yokucinga apho bakwimo yokufumanisa, ke asekhona amathuba apho,” utshilo uLais.
WATCH: I-Meta ikhusela kakhulu kwilahleko yentengiso yokusebenza
SOURCE: Uphonononga Iindaba
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