✔️ 2022-03-29 18:59:51 - Paris/France.
Ifilimu ye-Apple, "CODA", kule veki ibe yifilimu yokuqala evela kwi- Ukusasaza ukuphumelela eyona Oscar yoMfanekiso. Eli nyathelo lithetha ukuba ukusekwa kweHollywood ekugqibeleni yamkela iimuvi kunye neenkqubo zeTV esizibukela kuqhagamshelo lwe-intanethi njengolonwabo olusemthethweni.
Kodwa linda: kutheni iApple inikezela ngenkonzo ye Ukusasaza ividiyo ? Kwaye zithini iziphumo kuthi xa iitoni zemali yenkampani igqwetha intengiso yezinto esizithandayo? (Ndibuze imibuzo efanayo kunyaka ophelileyo malunga neAmazon.)
I-Oscar ilungile, kodwa uninzi lwempumelelo ye-Apple ichazwa ngokwenza inzuzo engaphezulu ngonyaka. Uxolo, leyo yimithetho yobukhapitali. Kunzima ukuthetha ukuba ngaba Ukusasaza ividiyo inegalelo kolu sukelo okanye ukuba sisiphazamiso esibiza kakhulu kwiApple.
Ukuchitha iitoni zemali ngamanye amaxesha ngeendlela ezingakhathaliyo ekukhangeleni inzuzo enokubakho kwixesha elizayo sisicwangciso esidala seshishini. Ngamanye amaxesha iyasebenza. Ngamanye amaxesha ikhokelela kwi-MoviePass, etshise iibhiliyoni zeedola ithengisa phantse iipasiti bhanyabhanya ezingasikelwanga mda ngeedola ezili-10 ngenyanga emva koko yatshona.
Nokuba yeyiphi na indlela, iinkampani ezichitha imali zinokusilungela, ubuncinci okwethutyana. Oku kunokwenzeka ukuba kusizisele iinkonzo zevidiyo Ukusasaza Ixabiso eliphantsi kunye nomgangatho ongcono kunokuba besinokufumana, ukukhwela kwe-Uber ngexabiso eliphantsi kunye negesi ephantsi. Ewe, ndiza kudibanisa igesi ephantsi kwividiyo Ukusasaza. Hlala nam.
Iimveliso ezibangelwa yinkcitho engafanelekanga ngamanye amaxesha kwixesha elifutshane zinokuzuka kuthi kunye ne-mirage eyingozi ukuba kwaye xa imali yomile.
Imvelaphi encinci: I-Apple yasungula ngo-2019 inkonzo yevidiyo Ukusasaza ebizwa Apple TV +. Abanye abantu abathenga isixhobo esitsha seApple bafumana inkonzo simahla kangangeenyanga ezintathu; ngenye indlela i-Apple ihlawula umrhumo wenyanga we-4,99 yeedola e-US. Oku kubonisa malunga nesithathu seendleko zobhaliso kwi Ukusasaza de Netflix kunye ne-HBO Max, ezinokubukela ngakumbi.
I-Apple ayifane ichaze ukuba kutheni isenza nantoni na, kwaye inkampani ayikhange icace kwiinjongo zayo zeTV +. Kodwa ubulumko eqhelekileyo kukuba Ukusasaza ividiyo yinxalenye yesicwangciso sayo sokugcina abanini bezixhobo ze-Apple kwaye ubahende ukuba bachithe imali encinci.
Ngaba yayithethelela iindleko kunye namandla afakwa nguApple kwi Ukusasaza ividiyo ? Phakamisa amagxa akho. Akwaziwa nokuba inkonzo yevidiyo ikwi Ukusasaza ukusuka Amazon ibe yindlela esebenzayo ukutsala kunye nokugcina amalungu Prime.
Mhlawumbi ukuqhuba ubukhosi bokuzonwabisa baseHollywood kumnandi nje. I-Apple kunye ne-Amazon baphumelele kakhulu kangangokuba banokuchitha imali malunga nokuba baya kuze batyebe ngokunikezela ngeevidiyo ze-intanethi. Ukusasaza. Kodwa kufanelekile ukukhumbula ukuphazamiseka okunokubakho kwiimveliso kunye neenkonzo esizithandayo xa iinkampani zithatha isigqibo sokuba inkcitho yazo enkulu ayiseyiyo yokubheja.
Ukukhwela kwe-Uber bekuxabisa kakhulu kude kube malunga no-2020 kuba inkampani yayinemali kubatyali-mali yokumangalela abakhweli abaninzi, nokuba abakhweli abajikanga ngeniso. Ukungakhathali okufanayo kwezemali ngoku kunceda abantu basezidolophini aba-odola iiDoritos kunye nobisi eziswe emnyango wabo ngemizuzu eli-15. Ngowama-2010, ukuhamba kwemali kubatyali-mali kwenza ukuba iinkampani zamandla zase-US zisebenzise iindlela ezintsha zokuqhekeka kwe-hydraulic fracturing ukukhupha i-oyile negesi emhlabeni.
Kuzo zonke ezi meko, imali ebekungafuneki ukuba isetyenziswe yalitshintsha ngokupheleleyo ihlabathi lethu. Sifumene igesi engabizi kakhulu kunye nokukhwela kwe-Uber kunye neenkonzo eziluncedo ebezingenakubakho ngaphandle kokuba abatyali-mali bagalele imali kwaye sinethemba lokuba iya kuhlawula kwixesha elizayo. Imali engenangqondo nayo yenziwe Netflix i-titan yokuzonwabisa, kwaye ngoku i-Amazon kunye ne-Apple balahla imali yabo.
Mhlawumbi sifumana iinkonzo Ukusasaza ingcono kwaye inexabiso eliphantsi kunokuba bekukho iinkampani ezimbalwa ezithengisa imirhumo yokuzonwabisa. Abantu ababandakanyekayo ekudaleni ukuzonwabisa banabathengi abaninzi abanokuthi bathenge umsebenzi wabo. Kumnandi.
Kodwa kuthekani ukuba imali ngequbuliso ifuna ukubotshelelwa ngokuthe ngqo ekwenzeni ingeniso? Netflix kudala ifuna abatyali-mali ukuze bayixhase ngenkonzo yayo, kwaye ngoku le nkampani ikwinqanaba elivakalayo lezemali. Kodwa i-Uber ihlala ingenangeniso kwaye ukukhwela akusekho xabiso liphantsi. Iifrackers zitshise imali eninzi yabatyali-mali bazo kangangokuba ngoku azinamdla wokwemba i-oyile negesi eyongezelelekileyo, naxa kukho ingxaki yamandla, kuba abatyali-mali babo abasabathembi.
Iimuvi ezili-10 zokubukela kweli xesha leOscar
Imephu yoku-1 kwezisi-10
“Sukujonga phezulu. » Izazi ngeenkwenkwezi ezimbini zifumene inkanyezi enomsila eya ngqo emhlabeni. Xa bezisa iindaba ezimbi, uMongameli wase-United States unezinye izinto afanele anikele ingqalelo kuzo kunentshabalalo ezayo.
“Ukuqhuba imoto yam. » Umlawuli wethiyetha ujongene nokufa kwenkosikazi yakhe njengoko esenza imveliso ethi "Uncle Vanya." Umqhubi owabelwe yinkampani yemidlalo yeqonga uyamhambisa aze ambuyise emsebenzini ngoxa ebambe owakhe iimvakalelo.
"Ipizza yeLicorice." KuPaul Thomas Anderson wothando oluzayo, umntwana ongumdlali ofikelele kwincopho yobunzima bokufikisa kwi-niche yakhe yobuchwephesha. Intlanganiso yakhe kunye no-Alana, i-20 nangaphezulu, athandana nayo ngokukhawuleza, inika ibali elinzima.
"I-Alley ye-Nightmares. » Iqothaqikili elineepokotho ezingenanto kunye nexesha elidlulileyo elingaqondakaliyo lijoyina ihlabathi elingcolileyo le-carnivals ye-1930. Kungekudala uqalisa ukuhlahlela abafazi, kuquka i-clairvoyant enomyeni wakhe wayiyeka isenzo sengqondo.
“Amandla enja. » UPhil Burbank udlale i-cowboy ubomi bakhe bonke abadala, esalusa iinkomo kwifama yosapho eMontana amashumi eminyaka. Xa umntakwabo uGeorge etshata umhlolokazi ononyana okwishumi elivisayo, ubomi bentsapho buphazamiseka.
“Ibali elikwicala laseNtshona. » Ingoma kaSteven Spielberg yenye yezona zomculo zidumileyo zeBroadway-ukuthatha kwale mihla kwi-'Romeo noJuliet' - kumaziko othando olwalelweyo phakathi kukaTony noMaria, ababandakanyeke kwimigulukudu yasezitalatweni ezimbini ezikhuphisanayo kwiWest Side yaseManhattan ngeminyaka yoo-1950.
Mhlawumbi iApple kunye neAmazon ziyenza ibe nkulu kwi Ukusasaza ividiyo. Kodwa kuthekani ukuba enye yezo nkampani igqiba ekubeni ayisafuni ukuchitha iibhiliyoni zeerandi kwezolonwabo ezingancedi nganto? Ngaba kunjalo Netflix iindleko $40 ngenyanga kuba kukho ukhuphiswano ngaphantsi? Ngaba ababhali besikrini banokuphela njengabanini-mhlaba basePennsylvania abaxhomekeke kwintlawulo yemali evela kwi-shale drilling eyomileyo?
Sinokuyonwabela nje imali echithwa ekuzonwabiseni ngoxa iqhubeka. Kodwa qaphela ukuba kunokwenzeka ukuba iitoni zemali ziphele, kwaye kunokuba buhlungu kubantu abenza ukuzonwabisa kunye nabo babukeleyo.
Ngaphambi kokuba uhambe...
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I-LinkedIn yobuxoki: Abaphandi be-Disinformation bachonge ngaphezu kwee-akhawunti ze-LinkedIn ze-1 zisebenzisa imifanekiso yeprofayili engeyiyo yabantu bokwenyani kodwa imifanekiso eyenziwe ngekhompyutha. I-NPR yafumanisa ukuba eli yayiliqhinga elinobundlobongela ngabathengisi.
Ukwanga kuloo nto
Le octopus intle kakhulu.
Sifuna ukuva kuwe. Sazise ukuba ucinga ntoni ngalencwadana kwaye yintoni enye ongathanda siyiphonononge. Ungasifumana apha ontech@nytimes.com.
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SOURCE: Uphonononga Iindaba
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