😍 2022-12-07 12:00:25 - Paris/France.
Abalinganiswa bayacula. Uphando lwentengiso kunye nefemu yokucebisa iParks Associates ikhuphe uphando oluthe, ngokusekwe kuqikelelo lwababhalisi kulo lonke uSeptemba 2022, iNetflix ayikho, okokuqala ngqa ukusukela oko yenze uphononongo, kwinombolo yoku-1 kubabhalisi. Ezi zizigqibo eziya kwenziwa esidlangalaleni ebudeni beentetho ukususela ngoDisemba 12 ukusa kowe-14, kodwa okwangoku, esi sisiqalo sokuqala.
Utshintsho kwi-landscape. Kudala sithetha malunga nokugqabhuka okucingelwayo kweqamza le Ukusasaza. Ayinakuphikiswa into yokuba nokuba kukho ukuwohloka kwe-apocalyptic ngaphezulu okanye kancinci, okanye sibona nje utshintsho olungeyonyani, iingcali zifumanisa ukuba iipateni zitshintsha njani. UJennifer Kent, umongameli weParks Associates, uthe iinkonzo "zizisa utshintsho oluguqula indlela abasebenzisi abasebenzisana ngayo namaqonga."
Ayizizo zonke iinguqu ezibhekiselele kwi-Kent kufuneka ibe kukuthandwa kwabathengi: umzekelo, uthetha "ngesicwangciso kunye neentengiso zeNetflix ukubuyisela ababhalisi abayishiyileyo ngenxa yexabiso", kwaye uthi Lixesha elifanelekileyo lokuba "ukulandelela ezi iinkonzo, ezifumana ukuphazamiseka kunye notshintsho." Ngaphandle kwamathandabuzo, ukufika kwentengiso kungekuphela nje kwiNetflix kodwa kumaqonga amaninzi lolona tshintsho lubalulekileyo lomdlalo esiza kulibona ngo-2023.
IAmazon Enigma. Njengoko siye saphawula ngamanye amaxesha, iVidiyo yeNkulumbuso ayithethi ngababhalisi kwiqonga, kodwa malunga nabathengi baseAmazon Prime. Ukubala ngolu hlobo, iVidiyo yeNkulumbuso iphantse yafikelela kwinani lababhalisi beNetflix (abasebenzisi abazizigidi ezingama-220 babadali 'ngoLwesithathu', abangama-200 kwiqonga leAmazon), kodwa amanani ahambelana nababhalisi benkonzo ye-Amazon Prime, ebonelela ngokuthumela simahla phakathi ezinye iinzuzo kubathengi bevenkile ebonakalayo.
Uqikelelo lwabasebenzisi beVidiyo yokwenyani ukuza kuthi ga ngoku belusezantsi kune-Disney +'s (i-152 yezigidi) okanye i-HBO Max's (izigidi ezingama-76,8), ke kunokwenzeka ukuba ukubala kwePaki Associates kusetyenziswa umyinge ofanayo kuneAmazon, o.k.t. Abasebenzisi be-Amazon Prime. Akufanele ilibaleke ukuba kukurhweba nge-e-commerce apho inkampani irekhoda inzuzo yayo enkulu (phantse i-500 yezigidi zeedola kwi-000, njengoko inkampani yabhengeza ngoko).
Ixabisa eyakho. Nangona kunjalo, ayisiyonto incinci ukukhuphisana neNetflix. Siye sanamava obushushu bokwenyani ukuze sivule awethu amaqonga omxholo akhethekileyo. I-Disney + kunye ne-HBO Max zezinye zezona khuphiswano zidumileyo zeNetflix zokuzama. Nangona kunjalo, amazwi sele eqala ukuvakala ngokuchasene nale ndlela: UJohn Malone, omnye wabatyalomali abaphambili beWarner Bros. UDiscovery, wathi kufuneka “sibe nengqiqo. Wonke umntu watsibela kugqatso lwegolide yosasazo ividiyo… Ibiyimpazamo. »
Kwaye kukho isizathu sale mpazamo: iindleko. UMalone uyaqhubeka, “Wonke umntu endimaziyo ujonge ngokusondeleyo kuhlahlo lwabiwo-mali lwabo oluya phambili kwaye bazama ukungqale ngakumbi malunga nokujolisa, kwaye bangazami ukuba nento yonke yomntu wonke. Ke, sinokubona ubungcali obukhokelela kwicandelo okanye kwiseti yengeniso kwakamsinya. IMalone ibona oku njengemeko yokuma komhlaba waseMelika, umzekelo: “Indlela kaDisney yile (…) ukuba nesithathu okanye ezine. Ukusasaza ukuba unokudibanisa kwaye uzame ukwanelisa amakhaya amaninzi. Intanda-bulumko yeNetflix ngoku iyakhathaza, njengoko i-CEO yeNetflix u-Ted Sarandos eyishwankathela xa echaza ukuba kutheni iqonga lingazange lingene kwimidlalo ephilayo: “Asiyichasi imidlalo, singabaxhamli. »
Warner, phakathi kwabachaphazelekayo abaphambili. Enye yeenjongo zeMalone kukuphinda kuqwalaselwe ishishini likaWarner ngale migca, ukuya kubungakanani obuthobekileyo nobufanelekileyo. Umzekelo ovela kwiiakhawunti zabo: I-HBO ichithe i-2,5 yeebhiliyoni zeedola ngo-2019 kwaye yenza inzuzo efanayo. Kwi-2021, esele ibandakanyeka kule "igolide yegolide", yachitha iibhiliyoni ezi-7 kwaye yalahlekelwa ngamawaka angama-3. Ngokutsho kwesigqeba, akukho ngqiqo ukuphindaphinda iindleko ukufanisa imveliso enkulu yeNetflix, kwaye kwangaxeshanye ukuthoba. ixabiso lemirhumo ukuba lukhuphisane ngakumbi.
Amazon, umsila. IAmazon iyaqhubeka nokudlala kwelinye iligi. Ayingomsebenzi wayo kuphela njengeqonga Ukusasaza yinxalenye yotyalo-mali olukhulu kakhulu, kodwa ayikukhathaleli ukuchitha kunye nokuchitha ukufumana iNetflix. IBloomberg ibale kwiinyanga ezimbalwa ezidlulileyo ukuba iNetflix ityale i-13 yezigidi zeedola kwimveliso yayo, ngaphezulu kwabakhuphisana nabo ngqo iDisney + okanye iWarner Bros. Kodwa iAmazon ityale imali nangaphezulu, izigidi ezili-600. Iindleko zivela kuthotho olutofo-tofo olufana ne-'The Lord of the Rings: the Rings of Power', kodwa nakwiimveliso ezineendleko ezibalulekileyo ezifana 'naMakhwenkwana', 'Uluhlu lwangaphandle' okanye 'Ivili leXesha'.
Okwangoku, kwaye sibuyela kwisitudiyo seParks Associates, iAmazon isiqeshile. Ividiyo eyiNkulumbuso njengeNkonzo Ukusasaza ngababhalisi abaninzi (kunababukeli) kuneNetflix sisihloko esichukumisayo, ngakumbi kuba iNetflix iye yaba, njengoNintendo ngeminyaka yama-80s, isimboli sophawu. Ukuba apho amaJapan ayeziindawo zokuhlala, apha iNetflix ngamaqonga Ukusasaza. Kuthatha malini ukufikelela kolu didi?
SOURCE: Uphonononga Iindaba
Ungalibazisi ukwabelana ngenqaku lethu kwiinethiwekhi zentlalo ukusinika ukomelela okuqinileyo. 🤟