🍿 2022-06-10 11:55:56 - Paris/France.
IAmazon ayizukubizela iminyaka emihlanu yamalungelo eendaba e-IPL, umntu oqhelene nalo mbandela uxelele iTechCrunch, isigqibo esothusayo somzuzu wokugqibela esishiya ifandesi ekudala ilindelwe ukuya kuthi ga kwiDisney kunye neReliance.
Isigebenga se-e-commerce sesinye sezigebenga ezininzi zetekhnoloji ebezilungiselele ukuthatha inxaxheba kwifandesi yangeCawa, eyakuthi inike amalungelo eendaba zeqakamba kunyaka ka-2023 ukuya kowama-2027.
IAmazon, esasaze malunga ne-6,5 yeebhiliyoni zeedola kwimisebenzi yayo yaseIndiya kwaye isebenza Ukusasaza I-Prime Video, isayine kwi-BCCI, ibhodi yeqakamba ejongene netumente ye-IPL, ukuba ayiyi kuthatha inxaxheba kwibhidi, umntu uthe, ecela ukungaziwa. kuba iinkcukacha ziyimfihlo. Ukusukela ngale ntsasa, abeendaba bebexela imfazwe phakathi kweReliance's Mukesh Ambani, enye yamadoda azizityebi eAsia, kunye nomsunguli weAmazon uJeff Bezos.
IAmazon ayizange iphendule kwisicelo sokuphawula.
Amashumi ezigidi zabantu kulo lonke elaseIndiya abukele i-IPL, enye yezona tumente zidumileyo zeqakamba apho amaqela ali-10 akhuphisanayo kwimidlalo engaphezu kweshumi elinesibini. Ukuduma kwetumente ye-IPL, ehlala malunga neenyanga ezimbini, incede iDisney yaseka iirekhodi ezininzi zehlabathi Ukusasaza.
I-Ambani's Reliance, esebenza kweyona khonkco inkulu yokuthengisa yaseIndiya kunye noyena mqhubi mkhulu wezonxibelelwano, ebelungiselela kwiinyanga zamva nje ukuya kumalungelo eqakamba. Inethiwekhi kamabonwakude exhaswa ngu-Ambani i-Viacom18 isandula ukusebenzisana noJames Murdoch kunye nenkampani ka-Uday Shankar iBodhi Tree kwaye yakhulisa inkunzi. I-duo ngaphambili yayikhokela i-Star India kunye nokubheja kwabo kwi-Hotstar kunye ne Ukusasaza yeqakamba yenze i-app yase-India ibe yintsimbi yesithsaba kwipotfoliyo ye-Disney. Ngoku bachasene nenkampani yabo endala.
I-Disney, ephethe amalungelo okusasaza okwangoku, kunye ne-Reliance, elawulwa ngu-Mukesh Ambani, kulindeleke ukuba ibe yintamo nentamo kwifandesi, abathi abahlalutyi bamashishini banokuxabisa phakathi kwe-4 yeebhiliyoni zeedola kunye ne-7 yeebhiliyoni zeedola.
I-Star India, i-subsidiary ye-Fox eyaba yinxalenye ye-Disney emva kokufunyanwa, iphumelele i-fandesi yamalungelo eminyaka emihlanu yokugqibela kunye ne-bid ye-2,5 yeebhiliyoni ze-2017. I-Hotstar, eyandiswe kwi-Southeast Asia, yaba negalelo ekuncedeni i-Disney iqokelele ababhalisi bezigidi ze-200 kwihlabathi jikelele. Abahlalutyi abaninzi bacebise ukuba iDisney irhoxe kwibhidi kuba ababhalisi baseIndiya abazisi ngeniso ingako kwinkampani, nto leyo eyenza kube nzima ukuthethelela ixabiso eliphezulu lamalungelo.
"Andinakuthanda nto ingcono kunokuba bengawafumani amalungelo e-IPL kwaye babuyele kwinombolo yabo yababhalisi," uMichael Nathanson, umhlalutyi weendaba omkhulu eMoffettNathanson, uxelele iWSJ ekuqaleni kwale nyanga. “Oku kuya kubonisa ugqaliselo kulawulo lwemali kunye nembuyekezo kwinkunzi. »
UGoogle kunye noFacebook, obenze ukubheja okukhulu kumalungelo eminyaka emihlanu kwixesha elidlulileyo, akunakwenzeka ukuba benze iibhidi ezinkulu, abantu abawaziyo lo mbandela batsho.
Ukuphumelela amalungelo e-IPL kuya kuvumela iAmazon ukuba itsale kakhulu inani elikhulu lababukeli kwi-app yayo yokusasaza. Ukusasaza, Ividiyo eNkulu. Inkonzo yale nkampani, esele isasaza imidlalo yeqakamba, yenye yezicelo ze Ukusasaza eyona vidiyo idumileyo efunwayo kwimarike yaseMzantsi Asia, enkosi ngokuyinxenye kwinani elikhulayo lezihloko zokuqala.
“Imakethi ye-OTT eIndiya ikhuphisana kakhulu namaqonga angama-40. I-Disney Hotstar yinkokeli ye-OTT enomxholo obalaseleyo wezemidlalo (+IPL cricket). Isiseko sobhaliso lwe-Hotstar sijikeleze i-50 yezigidi (~ 30% ye-Disney + isiseko sobhaliso). I-Amazon Prime ibone ukukhula olomeleleyo kunye notyalo-mali olubalulekileyo kumxholo wokuqala. Isiseko sababhalisi beVidiyo yeVidiyo yeAmazon sijikeleze izigidi ezili-16 kwaye Netflix malunga nezigidi ezi-5,5 zababhalisi abahlawulayo. Ukudityaniswa kweSony Liv/Zee kudale omnye umdlali owomeleleyo,” babhale abahlalutyi bakaBernstein ekuqaleni kwalo nyaka.
SOURCE: Uphonononga Iindaba
Ungalibazisi ukwabelana ngenqaku lethu kwiinethiwekhi zentlalo ukusinika ukomelela okuqinileyo. 🤗