😍 2022-06-19 19:02:00 - Paris/France.
Ividiyo kwi Ukusasaza ifikelele kwenye irekhodi ekusetyenzisweni kukamabonwakude, njengoko ngoku kubonakala kungenakwenzeka ukubuyisela umva icala lomsinga: ngokuthanda ukusika intambo.
Ukusetyenziswa kwe Ukusasaza ithathe umtsi omkhulu ngoMeyi, yafikelela kwirekhodi le-31,9% yesabelo sexesha le-TV - kwaye kwakhona, yathatha zonke ezinye izinto ezinokuthi zisetyenziswe: isabelo semarike yentambo yehle ukuya kuma-36,5% ukusuka kwi-36,8% kwinyanga ephelileyo; Ukusetyenziswa koomabonakude bosasazo kwehle ukuya kuma-24,4% ukusuka kuma-24,7%; kunye nesabelo "sabanye" (ingakumbi imidlalo yevidiyo) yehla ukuya kwi-7,2% ukusuka kwi-8,2%, ngokutsho kwe-Nielsen "I-Gauge," uhlalutyo lwayo lwenyanga lwe-macro lwamaqonga okusasazwa kweTV.
Ukusetyenziswa kukamabonakude kukonke kwehlile kwakhona, nge-2,7% (njengoko kuqhelekile, ngoMeyi ibe yindawo ephantsi yokusetyenziswa kweTV). Ukusasazwa kunye nokubonwa kwekhebula kwawa njengoko kulindelwe, kunye nomthamo wokumamela wehla nge-3,5% nganye.
Kodwa Ukusasaza yonyuswa kukukhutshwa komxholo ophezulu kwimpelaveki yoSuku lweSikhumbuzo, kubandakanya nexesha elitsha le Izinto ezimangalisayo Chez Netflix (NASDAQ:NFLX) kunye nokukhululwa kwe Obi Wan Kenobi kwiDisney+ (NYSE: DIS). Ukuqala kwezi nkqubo kuzise iintsuku eziqinileyo, njengoko iDisney + ibambe i-2,5% yaso sonke isabelo sikamabonwakude ngolwesiHlanu, nge-27 kaMeyi. Netflix uthathe i-9% yazo zonke izabelo ngoMgqibelo we-28 kaMeyi.
Phakathi kwamacandelo athile enkonzo Ukusasaza, uninzi lweenkonzo ezingcono zabelana ngesabelo esikhulu ngokubanzi sephayi yeTV. Inkokeli Netflix (i-NFLX) yandise isabelo sayo sokusetyenziswa kwe-TV ukuya kwi-6,8% ukusuka kwi-6,6%; I-YouTube (NASDAQ: GOOG) (GOOGL) inyuke ukusuka kwi-6,1% ukuya kwi-6,7%; I-Hulu (DIS) (CMCSA) inyuke ukusuka kwi-3,3% ukuya kwi-3,4%; kunye ne-Amazon Prime Video Inc (NASDAQ:AMZN) yenyuka ukusuka kwi-2,5% ukuya kwi-2,6%.
Isabelo se-Disney + (DIS) sahlala sizinzile kwi-1,7% kunye ne-HBO Max (WBD) yahlala izinzile kwi-1%.
Ngaphaya kwezi nkonzo ziphambili, iqela lokubambisa “Abanye Ukusasaza » inyuse isabelo sayo ukuya kwi-9,6% ukusuka kwi-9,2%. Olu didi lukwabandakanya iinkonzo ezincinci ezifana ne-Crackle (CSSE) kunye ne-linear streamers njenge-Spectrum (CHTR), i-DirecTV, kunye ne-Sling TV (DISH).
Ngokumalunga nemigangatho yeveki kwi Ukusasaza, Netflix (NFLX) Ozark ekugqibeleni wayeka ukuhlala iiveki ezintathu phezulu kwinqanaba, ukuze kuthatyathelwe indawo ngothotho olutsha Netflix : Igqwetha likaLincoln yaba No. 1 nge 1,85 billion imizuzu usasazwa, ukubetha ukusebenza ngokuqhubekayo eyomeleleyo ukusuka Ozark (1,081 billion) kunye nefilimu ye Netflix Unyaka wesibini (izigidi ezingama-767) kwaye ziqinisekile kubantwana I-CoComelon (682 yezigidi).
Netflix iphinde yathatha iindawo ezilithoba kwezilishumi eziphezulu; I-Disney + (DIS) yenza ukungena kwayo kuphela kwiNombolo ye-10 kunye nefilimu yayo I-Tic kunye ne-Tac: Hlangula iiRanger (594 million imizuzu). Ukugqiba i-10 ephezulu: No. 6, NCIS (NFLX), imizuzu ye-552 yezigidi; Isi-7, Iingqondo zolwaphulo-mthetho (NFLX), i-501 yezigidi; Inombolo yesi-8, Isangqa (NFLX), i-467 yezigidi; Inombolo yesi-9, Ngaphandle (NFLX), 456 yezigidi; kunye neNombolo ye-10, Umdlalo ogqibeleleyo (NFLX), 442 yezigidi.
(Khumbula ukuba udidi lukaNielsen lokusasaza lubandakanya ukujongwa kwabasasazi abahlanu abakhulu: Ividiyo yeAmazon Prime (AMZN), Apple TV + (AAPL), Disney + (DIS), Hulu (DIS) (CMCSA) kunye Netflix (NFLX).
Abasasazi be-Pay-TV: I-Comcast (CMCSA), i-Charter (CHTR), i-Dish Network (DISH), i-Verizon FiOS (VZ), i-Optimum / Suddenlink (ATUS), i-Atlantic Broadband (OTCPK: CGEAF), i-Sparklight (CABO).
Ii-TTY zendawo ezichaphazelekayo: I-Nexstar Media Group (NXST), i-Sinclair Broadcast Group (SBGI), iGrey Television (GTN), iTegna (TGNA), i-EW Scripps (SSP). Abasasazo beSizwe: ABC (DIS), NBC (CMCSA), CBS (PARA) (PARAA), Fox (FOX) (FOXA). Kwaye amanye amagama e-ad-tech anxulumene ne-TV edibeneyo: I-Desk yoRhwebo (TTD), i-Magnite (MGNI), i-PubMatic (PUBM), i-Criteo (CRTO), i-Roku (ROKU).
SOURCE: Uphonononga Iindaba
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