😍 2022-09-01 13:17:00 - Paris/France.
Olu chungechunge, olubekwe amawaka eminyaka ngaphambi kweziganeko ze-trilogy ye-JRR Tolkien 'yeNkosi yeRings', ithathwa "ngowona mboniso ubiza kakhulu kulo lonke ixesha", ngokutsho kweHollywood Reporter, ethe olu chungechunge luphethe uhlahlo lwabiwo-mali olubhengeziweyo. kuqikelelwa kwi-465 yezigidi zeedola kwixesha layo lokuqala.
Uhlahlo lwabiwo-mali lomboniso luyamangalisa ngokwalo, kodwa uchungechunge luyeza kwinguqu ebalulekileyo ye Ukusasaza.
Emva kweminyaka yokwanda kwenkcitho kunye nobuninzi bomxholo, Ukusasaza comme Netflix (NFLX), Disney (DIS) kunye noWarner Bros. I-Discovery (inkampani yabazali be-CNN) ijongisisa imali abayichitha kwindawo yosasazo. Ezi nkampani azirholi kangako kwi Ukusasaza ukuba baphinde bavavanye eyona ndlela inengeniso njengoko ishishini liqhubeka nokuvela.
"IRings of Power", kunye nexabiso layo eliphezulu, lichasene nale ndlela yangoku.
Umsinga omnye oza kubalawula bonke
Ke inokuthi iAmazon (AMZN) ichithe njani imali eninzi kuthotho olunye ngexesha lovavanyo ngokutsha malunga nokuchitha kwiinkonzo Ukusasaza ?
Impendulo ilula: "IRings of Power" ayilulo uthotho lwakho Ukusasaza eqhelekileyo kunye nemihla ngemihla, kwaye iAmazon ayiyonkampani yakho Ukusasaza eqhelekileyo kunye nemihla ngemihla.
“U-2022 ngunyaka obalulekileyo kubo Ukusasaza kwaye inkcitho yomxholo inyuke ngokubanzi phakathi kwabadlali abaphambili abafuna ukuqhuba ukuthenga okutsha, ”u-Andrew Hare, usekela mongameli omkhulu wophando eMagid, uxelele I-CNN Business.
Umbuzo ngoku uthi "ngaba sifika ethafeni okanye kuxa iAmazon iza kukhupha imipu emikhulu nje ukuba abanye baqale ukukhupha?" " wongeze watsho. “Ukukhula kwenkcitho akuzinzanga kwimibutho emininzi, kodwa kweminye kulula ukuyithethelela. »
Ngamanye amazwi, iAmazon inezixhobo kunye nemali yokuvelisa umboniso onje. Lishishini elahlukileyo elixabisa i-1,3 yezigidi zezigidi zeedola, emva kwayo yonke loo nto.
Ke ukuxhasa ngemali uthotho olusekwe kwii-hobbits, ii-elves kunye neewizard ezixabisa kakhulu kunokuba lula ukuba iAmazon ifunxe, nokuba "iinkampani ezininzi zeendaba zemveli zinokufuna ukulola ipensile kwisixa Ukusasaza eyinxalenye yesiphelo,” ngokutsho kukaLièvre.
Ukongeza, "iRings of Power" ibikuphuhliso ukusukela ngo-2017, ke nokuba iAmazon ibifuna ukunciphisa inqanaba lotyalo-mali, kukude kakhulu kumbhobho ukubuya umva ngoku. Kwaye, ayithethi nto, kodwa sithetha 'ngeNkosi yeRings' apha - elinye lawona mabali athandwayo aziwayo akhe abhalwa - ke umngcipheko ulingana nemivuzo.
“Ngokwenene licebo elibanzi. Ingaba le nto ingena phi kwipotfoliyo enkulu? Ziziphi izikhombisi eziza kubonisa ukukhula kunye nempumelelo? watsho umvundla. "I Ukusasaza yindawo engaqhelekanga kuba abakhuphisanayo yimibutho eyahlukileyo kakhulu enemibono eyahlukeneyo yempumelelo. »
Iidragons kunye neeHobbits ngasemva
Thatha umzekelo HBO "Indlu Dragon".
I-'Game of Thrones' spinoff ixabisa ngaphantsi kwe-20 yezigidi zeedola ngesiqendu ngasinye, ngokutsho kweentlobo ngeentlobo, ngelo xesha uWarner Bros. Ukufumanisa, inkampani yabazali be-HBO, ixelele abatyali-mali ukuba iyakuthoba i-3 yeebhiliyoni zeedola kwiindleko kwaye inciphise imiboniso ye-HBO Max. ekhohlo nasekunene.
Ukuza kuthi ga ngoku, utyalo-mali "kwiNdlu ye-Dragon" luhlawule.
Yayiyeyona premiere ibukelwe kakhulu yi-HBO, inababukeli abazizigidi ezili-10 kwiiveki ezimbini ezidlulileyo, kwaye isiqendu sayo sesibini, esikhutshwe ngeCawa, satsala abaphulaphuli abaninzi.
I-IP eyaziwayo njenge "INkosi yeeNdandatho" kunye ne "Game of Thrones" inokubiza, kodwa ithambekele ekutsaleni nasekugcineni ababhalisi ngelixa inceda ukucacisa ixabiso lenkonzo.
IAmazon ayithambekeli ekugxileni kumxholo wokuqala njengoko ikhuphisana nayo kwaye inethemba lokuba iVidiyo eyiNkulumbuso iya kuhambelana nokufika koMbindi womhlaba, kufana neDisney + kunye neMarvel. Netflix nge "Izinto ezingaqhelekanga" kunye neParamount + kunye ne-Star Trek. Ngokukodwa, umboniso weflegi yeAmazon ngoku, "Abafana," ligorha elimnyama, elibukhali eliphuhlisa uhlobo lwabalandeli abathembekileyo abaqhuba ubhaliso.
Kodwa nokuba 'iRings of Power' ayisebenzi, iAmazon iya kufumana isifundo esibalulekileyo kwiindleko zokuzama ukulawula ubukumkani Ukusasaza.
"Ukuba umboniso uyasilela ukubamba inzala eninzi, mhlawumbi kuyafaneleka kuba baya kufunda ukuba kunzima kangakanani ukwenza ii-IP-based hits," kusho uHare. "Nangona kunjalo, kufanelekile ukuba babone ukuba imbumbulu ihlala njani. »
SOURCE: Uphonononga Iindaba
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