🍿 2022-09-01 22:51:00 - Paris/France.
Ipakethe ephantsi enezibhengezo Netflix yinyani, kwaye inkampani isebenzela ukuba ilungile - ubuncinci kwezinye iimarike - ngekota yokugqibela yalo nyaka, ngombono wokuqaliswa kwehlabathi ngo-2023. yosasazo ukhethe iMicrosoft njengehlakani eliya kubonelela ngeteknoloji ukubonisa iintengiso kwiifilimu kunye nochungechunge, kodwa kuseyimfuneko ukwazi ukuba zeziphi iibrendi eziza kutyala imali yazo kwiqonga lokubhengeza iimveliso kunye neenkonzo zabo. Into ebonakala icacile kukuba bafanele ube nohlahlo lwabiwo mali olukhulu lwentengiso.
Ngokwengxelo yakutshanje ka Iphephandaba lase Wall Wall, ukukhangisa kwisicwangciso sezoqoqosho seNetflix akuyi kuba lula. Ngokusekelwe kwidatha enikezelwe ngabakhangisi abanokubakho, oku kubonisa ukuba injongo yeshishini intlawulo malunga ne-$65 ngexesha ngalinye intengiso ihanjiswa kwi-1 ababukeli (CPM, okanye ixabiso ngewaka ngalinye). Nangona kunjalo, umnqweno kwixesha elizayo uya kuba kukuyonyusa ukuya kwi-80 yeedola, ukuthatha ithuba lokukwazi ukwahlula ukufikelela kwayo kubaphulaphuli abathile.
Ngokwabo, la manani angenakuthetha kakhulu, kodwa abantu ababandakanyekayo kweli bali baqinisekisa ukuba la manani angaphezulu koko iiplatifomu zicela. yosasazo abakhuphisana nabo.
Imithombo ye WSJ Bakhankanye ukuba ngelixa bemangalisiwe ngamaxabiso eNetflix njengesiphakamiso esingaqinisekisiweyo, asiyonto ingaqhelekanga yokuziphatha kwishishini lentengiso. Bachaza ukuba iinkampani ezininzi ezisungula izindululo ezinjalo ngokuqhelekileyo zikwenza oko ngamaxabiso aphezulu kwaye emva koko zithethathethane ngamaxabiso aphantsi.
INetflix ijonge ukubumba isicwangciso seshishini layo lokurhuma ngeentengiso
Nokuba yeyiphi na imeko, ukwenza imali ngepakethe enexabiso eliphantsi kunye neentengiso akunakuyilwa ukuze abathengisi abanokubakho bachithe ngaphandle kolawulo. INetflix iya kuseka ifikelele kwi-20 yezigidi zeedola njengobuninzi obunokuthi uphawu ngalunye luchithe ngonyaka ukuze luzikhuthaze eqongeni. Ngale ndlela, baya kufuna ukuthintela iinkampani ezithile ekuzaliseni inkonzo ngeentengiso zabo.
Ngokumalunga nokuhanjiswa komxholo wentengiso, iNetflix inqwenela ukubonisa akukho ngaphezu kwemizuzu emi-4 ngeyure yenkqubo. Iintengiso eziya kuthengiswa liqonga ziya kuba nexesha le-15 okanye imizuzwana engama-30, kwaye ziya kubekwa ngaphambi nangexesha lokudlala kwakhona kwefilimu okanye uthotho olukhethwe ngabasebenzisi.
Ngokumalunga nokujoliswa kweentengiso, iqonga liya kubonelela ngamathuba ahlukeneyo, nangona ayahlukanga kakhulu. Phakathi kwabo:
- Bonisa iimpawu ezithile kwabo bavelisa kwakhona izihloko ezikwi-Top 10 yelizwe.
- Iintengiso ezijolise kuhlobo oluthile lwemveliso (idrama, umdlalo ohlekisayo, ochukumisayo, njl.njl.).
- Nciphisa iintengiso ezithile kumazwe athile.
Ngaba isicwangciso esitshiphu siqalisa ngoNovemba?
Abantu abanomdla wokuqhuba iintengiso zabo kwisicwangciso esitshiphu seNetflix kuya kufuneka benze iingqondo zabo ngokukhawuleza. Ngokutsho Iphephandaba lase Wall Walliqonga le yosasazo ufuna abakhangisi bazibophelele ekupapasheni unyaka wonke kwaye bagqibezele umyalelo ekupheleni kukaSeptemba ngokuhlawula kwangaphambili. Ke, ndingabheja ekubeni nepotifoliyo yorhwebo eqinileyo phambi kokuqaliswa kobhaliso lwakho ngeentengiso. Iza kufumaneka nini? Ayaziwa. Kodwa abanye abathengisi bathi iqonga ngokwalo libanike lona yayiza kuba nge-1 kaNovembanjengomhla wokuqala.
Ngokwembono yabasebenzisi bokugqibela, kusekho okuninzi ekufuneka kufundwe malunga nesicwangciso esitsha seNetflix ngeentengiso. Inkampani ayikaqinisekisi ixabiso layo, nangona kuqikelelwa ukuba iphakathi kwe-7 yeedola kunye ne-9 yeedola ngenyanga. Iimpendulo zikwalindeleke malunga nemibuzo ethile esele ibangele impikiswano phakathi koluntu, ngakumbi malunga nokufumaneka komxholo kunye nokubonakala kungenakwenzeka ukuwukhuphela ukuze ufundwe ngaphandle kweintanethi.
SOURCE: Uphonononga Iindaba
Ungalibazisi ukwabelana ngenqaku lethu kwiinethiwekhi zentlalo ukusinika ukomelela okuqinileyo. 🤟