✔️ 2022-05-05 18:00:00 - Paris/France.
Intengiso ye-mobile yamazwe ngamazwe kunye nenkampani yemidiya yedijithali i-Adsmovil isungula i-Nuestra.TV, inkonzo exhaswa yintengiso yevidiyo-kwimfuno ejolise kubaphulaphuli base-Hispanic e-United States.
Ikomkhulu e-Miami, i-Nuestra.TV iquka amajelo angaphezu kwama-40 kunye neeyure ezingaphezu kwe-15 zomxholo "obonisa ububanzi obupheleleyo kunye nokwahluka kwabantu base-Hispanic," yatsho inkampani. Ithala leencwadi lomxholo elikhutshelwayo liquka eyona mveliso yesiNgesi neyeSpanish evela eUnited States, Latin America naseSpain, kunye nomxholo oyintsusa ovela kubadali abaphumelele iimbasa kubathengi abathetha iilwimi ezimbini kunye neenkcubeko ezimbini.
Ityhilwe ngu-Adsmovil ngoLwesine kwi-IAB NewFronts isiganeko somxholo wedijithali, inkonzo inikezela ngeenkqubo zemfundo, imidlalo, iipodcasts, umxholo owenziwe ngumsebenzisi, iindaba kunye neziganeko zomculo.
"Sineminyaka elishumi yolwazi olunzulu kule ndawo, kubandakanywa nokuqonda okunzulu kubathengi baseSpanishi kunye nokusetyenziswa kweendaba kumazwe ngamazwe, izizukulwana kunye neelwimi," u-Alberto Pardo, uMongameli kunye ne-CEO evela kwi-Nuestra.TV (ifoto). “NgeNuestra.TV, sikwindawo ekhethekileyo yokubonelela abasiki bentambo be-Hispanic ngeqonga elibandakanyayo neliyinyani, nelisekelwe kumxholo ohambelana nenkcubeko nolwimi, ulwazi kunye nokuzibandakanya. I-Nuestra.TV yenzelwe zonke iLatinos eUnited States, kuquka neqela leelwimi ezimbini/yenkcubeko ezimbini. »
Iifilimu ezinikezelwa ngoku kule nkonzo ziquka uJackson Gutiérrez's 2016 Venezuelan ulwaphulo-mthetho thriller "Cara o Sello"; U-Archie Lopez we-003 we-Dominic action comedy "Lotoman 2014"; I-comedy yothando kaSteve Myung ka-2012 "Anita Ho" (aka "Crazy Broke Asiaans") kunye noJulio Roman's 2008 wasePuerto Rican "Out of Darkness" ("Fuera de tinieblas").
I-Nuestra.TV iphawule ukuba abemi baseMelika abazizigidi ezingama-62 “bachitha ixesha elincinane bebukele umabonwakude bethanda ividiyo Ukusasaza, ngakumbi iVOD exhaswa ngemali ziintengiso”. Ubhubhani we-COVID-19 uwukhawulezisile lo mkhwa, kunye neepesenti ezingama-22 zemizi yeTV yaseSpanishi isika intambo kule minyaka mithathu idlulileyo, wongeze watsho, ecaphula uphando olubonisa ukuba i-95% ye-Hispanics "kunokwenzeka ukuba baqhubeke nalo mkhwa kwixa elizayo, besebenzisa iselfowuni. kunye nomabonwakude onxibeleleneyo, ikakhulu, kunye nokubukela kunye namalungu eentsapho zabo. »
"Kukho imfuno ye-pent-up yokubona amabali / amazwi akhuthazayo nakhuthazayo abonisa ukuba ngaphezu kwe-65% ye-Hispanics yazalelwa e-United States kwaye i-pivot ngaphandle komzamo phakathi kweenkcubeko zabo zaseMelika kunye neLatinx," kusho uMichael Roca, i-CEO. yeOmnicom Media. Iqela le-DE&I mali yotyalo-mali. “Abarhwebi abaqondayo ukuba i-Hispanics ayiyo-monolithic bakwajonge iindawo zokucofa ezilungiselelweyo kunye namathuba okufikelela kwaba baphulaphuli baguqukayo nabanzima kwiindawo eziyinyani nezifanelekileyo. »
UGonzalo Del Fa, umongameli wocwangciso lweendaba kunye nokuthenga i-arhente GroupM Multicultural, waphawula ukuba uluntu lwase-Hispanic lukhule kwaye lwavela ngokuphawulekayo ngokwamkela izicelo zeendaba. Ukusasaza ngokwemfuno kule minyaka imbalwa idlulileyo. “Iyantlukwano kunye nokubandakanywa zizinto ezibalulekileyo kumajelo eendaba anamhlanje, kwiscreen nakumabali, kwaye ishishini leendaba liyaqaphela. »
I-Nuestra.TV, wongezelela, inika "ithuba elihle lokuba iimveliso zisebenze ngomnikelo we-OTT wamahhala oya kwenza okungakumbi kunokonwabisa, kodwa ufundise kwaye ukhuthaze kwizizukulwana kunye neelwimi."
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SOURCE: Uphonononga Iindaba
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