🍿 2022-10-24 18:16:36 - Paris/France.
Abasebenzisi aba-6 kwi-10 yamaqonga Ukusasaza ividiyo eMexico ineakhawunti ekwabelwana ngayoubudlelwane IYunithi yoKhuphiswano lobuntlola. Ivakaliswe njengepesenti, kwikota yesibini ka-2022, i-59% yabasebenzisi beqonga le-SVOD (Ividiyo efunwa ngumrhumo ngenxa yesifinyezo sayo ngesiNgesi), babelana ngee-akhawunti, kwaye kuphela i-41% eseleyo imirhumo eMexico.
Ngokwengxelo ye I-UICumlinganiselo wabasebenzisi ababelana ngeakhawunti yabo unyukile ngenxa yesizathu esilula sokuba ufuna ukufikelela ngaphezulu kweqonga elinyekodwa bajongene "Imiqobo yohlahlo lwabiwo-mali" kwaye yiyo loo nto kufuneka babhenele kwindlela yokwabelana ngeakhawunti.
I-UIC ukhankanya oko ngenxa yokuba kukho abantu abakhuphisana ngakumbi nangakumbi kwimarike yosasazoinzala ekufumaneni ikhontrakthi engaphezulu kweakhawunti enye yenkonzo nayo iye yanda, kwaye oku kulandelelana " kwaqhuma " ukwabelana ngeakhawunti eMexico.
Kwelinye icala, ukufumaneka kweendlela zokuhlawula kumaqonga ekhontrakthi a "umqobo wolwakhiwo", Uthi I-UIC, ekubeni eyona ndlela iphambili ngamakhadi okuthenga ngetyala kunye ne-debit, kunye ne-70,6% yabo bonke abasebenzisi. Nangona kunjalo, i-29,4% eseleyo ihlawula ngokusebenzisa abameliukuhlawula xa kufunyenwe iinkonzo, amakhadi ahlawulelwayo, phakathi kwezinye.
ekugcineni, I-UIC ikhankanya ukuba nangona ikhontrakthi yonyaka yamaqonga e yosasazo yehlile kwihlabathi jikelele, eMexico kusekho indawo yokukhula: i-9% yabasebenzisi be-Intanethi abangayisebenzisiyo yosasazo bafuna ukuqesha nokuba mnye kwiinyanga ezintandathu ezizayo. Nangona kunjalo, kukwakhankanyiwe ukuba kuphela yi-30% yabasebenzisi abaya kuhlawula umrhumo wabo ngekhadi letyala, ngoko ke amaqonga kufuneka abe namajelo afikelelekayo kubasebenzisi.
Ngeli nqanaba kufuneka kukhankanywe ukuba I-Netflix iyaqhubeka ukuba liqonga le yosasazo elawula eMexicokunye nobukho kwi-61,1% yemarike, umahluko ochukumisayo xa kuthelekiswa nabanye okhuphisana nabo, kodwa oye wehla kakhulu kwiminyaka yakutshanje.
Ezi zicwangciso zilandelayo zeNetflix zibandakanya amanyathelo amabini abalulekileyo: eyokuqala kukuqaliswa kwesicwangciso sayo esingabizi kakhulu kunye neentengiso kunye nokupheliswa kokwabelana nge-akhawunti, ngokuchanekileyo umba oye wabekwa njengeyona nto ibalulekileyo yokukhula.
Ifoto nguGlenn Carstens-Peters kwi-Unsplash
SOURCE: Uphonononga Iindaba
Ungalibazisi ukwabelana ngenqaku lethu kwiinethiwekhi zentlalo ukusinika ukomelela okuqinileyo. 🍿