✔️ 2022-07-23 14:44:09 - Paris/France.
Umgca weBloomberg - Ngowuphi umgca abalinganiswa betekhnoloji kunye nenkxaso-mali bavele kwiintsuku ezisi-7 ezidlulileyo? Wamkelekile kumjikelo weveki wezona zibalaseleyo kwihlabathi letekhnoloji kunye neziqalo zaseLatin America.
Kukho iintsuku UTed Sarandos, oyintloko yeNetflix, utyhola ukunyuka kwamaxabiso ngokulahleka kwababhalisi kwikota yokuqala. kwaye waqinisekisa ukuba iqonga Ukusasaza iyaqhubeka ukuba yinkokeli yemarike.
Kwaye ukuba yinyani ukuba usengukumkani welizwe Ukusasaza, ulawulo lwakhe lusengozini, ngoko uzama amaqhinga ahlukeneyo ukuze ahlale etroneni yakhe ngokuzolileyo.
Elinye lamaqhinga asetyenziswa yiNetflix ukuze uhlale ufanelekile kukwenza imali ngokuthandwa kwexesha elitsha le izinto ezingaqhelekangaukulindela kwababukeli kwisizini yesibini ye Umdlalo weskwidi kwanokuzisa ukubuya kukaJohnny Depp kwi-cinema edlala uKumkani XVemva kokuba ebambe elona tyala lapapashwayo kunye nowayesakuba ngumfazi wakhe, umlingisi uAmber Heard.
Kule veki, iphepha lebhalansi yekota yesibini yenkampani Ukusasaza yakhululwa kwaye kwavela ukuba ngaphandle kokuwa kwikota yokuqala, wakwazi ukunqoba inani lababhalisile.
Iziphumo zeenyanga ezimbalwa ezidlulileyo ibingekuphela kwento ethathe ingqalelo yeNetflix kule veki, Nazi iinyani ezi-3 zokuba kutheni iqonga le Ukusasaza ibe ngumlinganiswa oyintloko wemeko yetekhnoloji.
1. Imirhumo emitsha yokwabelana ngamaphasiwedi
INetflix iqalise isicwangciso sokulinga IChile, iCosta Rica kunye nePeru ukusukela ngoMatshiapho abasebenzisi banokongeza ilungu elongezelelweyo kwisicwangciso sokubhalisa ukusebenzisa i-akhawunti efanayo ukusuka kwelinye ikhaya ngaphantsi kweendleko zentlawulo yenyanga.
Kule veki, wachaza ukuba iprojekthi yokulinga yandiselwa nakwamanye amazwe: iArgentina, El Salvador, Guatemala, Honduras kunye neDominican Republic., phantsi kwegama "Yongeza indlu". Kuya kubiza i-ARG $ 219 (US $ 1,70) eArgentina kunye ne-US $ 2,99 kwamanye amazwe.
2. I-Netflix kunye nenkonzo yayo entsha exhaswa yi-ad
I-Netflix iceba ukuthengisa ngexabiso eliphantsi, enye indlela exhaswa yintengiso kwinkonzo yayo yokusasaza. Ukusasaza iflegi kwikota yesine yalo nyaka, ngokubambisana noMicrosoft.
Ixesha elide, iNetflix yenze i-ad-free ibe yinxalenye ebalulekileyo yentengiso yayo kubathengi. Kodwa ukukhula okucothayo kuye kwanyanzela inkampani ukuba ijonge iindlela ezintsha zokutsala ababhalisile kunye nokwenza ingeniso. Inkampani ibhengeze injongo yayo yokungena kwishishini lentengiso emva kokuxela ukuhla kwenani labathengi.
Kufuneka kuqatshelwe ukuba ababhalisi abakhoyo abayi kubona iintengiso, kuphela abathengi ababhalisela le nkonzo.
3. INetflix iyakhula unyaka nonyaka kwiLatin America
Ummandla urekhoda olona hlumo lunamandla kwihlabathi kwiqonga le Ukusasaza. Kwisiqingatha sonyaka, ukukhula kwaba yi-14% xa kuthelekiswa nesiqingatha sokuqala sika-2021; ILatin America sisiseko sovavanyo lweenkonzo ezintsha zokwenza imali.
Iqonga le Ukusasaza ingxelo yengeniso ye-1 yezigidi zeedola, kunye ne-030% yokutsiba unyaka nonyaka eLatin America.. Kwingingqi ye-UCAN (i-USA neCanada), ikhule nge-10%, kunye nelahleko ye-4% kwi-EMEA (iYurophu, i-Middle East kunye ne-Afrika) kunye ne-9% kwi-APAC (e-Asia, i-Pacific).
Nangona kunjalo, ingeniso ye-Netflix ye-Latin America yayifana, ihla ukusuka kwi-999 yezigidi zeedola ukuya kwi-1,03 yeebhiliyoni zeedola kwikota yokugqibela, xa kuthelekiswa nekota yesibini, kwaye ingeniso yayiyi-$ 2,029 yezigidi kwi-semester yokuqala yalo nyaka kummandla. . Inani lababhalisi abahlawulayo eLatin America lahlala lizinzile kwi-39,62 yezigidi kwikota yesibini (xa kuthelekiswa ne-39,61 yezigidi kwikota yokuqala yonyaka).
Le yindlela i-venture capital line eguquka ngayo…
Xa kuziwa kwihlabathi lokuqalisa kunye nenkxaso-mali. Kule veki IRekhodi yoMkhondo wokuTshintsha (TTR) igqibe ukupapashwa kweengxelo zayo zesiqingatha sonyaka kwiimarike ezahlukeneyo zaseLatin America. kwaye kwavela ukuba nangona amazwe amaninzi enokwanda kwenani lentengiselwano eyinkunzi yemali, inani elongezelekayo lingaphantsi kunonyaka ophelileyo.
Ngokwe-Macroeconomics, utyalo-mali lwe-capital capital lulumkile, kodwa iColombia iyamangalisa ngokukhula kwayo. Kwezi nyanga zintandathu zidlulileyo, inyuse ukusebenza kwayo ngama-63% kwaye inkunzi yayo inyuswe ngama-29%.
Nangona utyalo-mali lwe-capital capital kwingingqi lwehle nge-54% kwikota yesibini ka-2022 xa kuthelekiswa no-2021, ukuqaliswa kwe-Colombian kutsale imali eninzi kunonyaka ophelileyo.
Ngokutsho kwengxelo ye-TTR, iBrazil ihleli ingaguquguquki, kodwa amanye amazwe abone ukuhla kwexabiso lemali efunyenweyo. I-Chile yafumana ukuhla kwe-35% kwi-capital ephakanyisiweyo, i-Argentina ye-23% kunye ne-Mexico ye-14,35% xa kuthelekiswa nexesha elifanayo kunyaka odlulileyo.
Umgca wokumakisha...
Abaqalisi beProptech baqala ukufumana owona mzuzu ulungileyo kwiLatin America. Izisombululo zobuchwepheshe bezindlu zaqala ukukhula ukusuka Ngo-2019, unyaka apho bekukho ama-350 aqalwayo kweli candelo eLatin America, ngokwedatha evela kwi-Statista.
Ngokwedatha evela kwi-Endeavour, Ngo-2021, utyalo-mali oluyinkunzi yemali kwicandelo leproptech eLatin America yayiyi-US$1 yezigidi kwizivumelwano ezingama-308, ukukhula okuphindwe kahlanu. malunga noko kunyuswe ngo-2020, eyayizizigidi ezingama-261 zeedola.
Iimodeli zoshishino lweProptech ziya zithandeka ngakumbi kumashishini ongxowankulu kunye nelona shishini liphakamileyo lehlabathi, i-Y Combinator.
Kwibhetshi yamva nje, i-accelerator yabona ukubakho kwicandelo le-proptech eLatin America, njengoko ikhethe iVecindario yaseColombia, iGoJom yasePeru, iPhilippo yaseChile, iMunily yasePanama kunye neAcasa yaseColombia (esandul' ukufumana izigidi ezingama-38 zeedola zaseMelika kuthotho. A kwaye yatshintsha igama layo laba yiCastia).
Kwaye ngoku enye yokubheja kwakho I-Pulppo, eyinxalenye yebhetshi yokuqala ye-post-bhubhane, esele ikwifomathi ye-hybrid.
Ibiyeyona ifanelekileyo yeveki, silinde wena kwisishwankathelo esilandelayo ngezona ziganeko zibalaseleyo.
SOURCE: Uphonononga Iindaba
Ungalibazisi ukwabelana ngenqaku lethu kwiinethiwekhi zentlalo ukusinika ukomelela okuqinileyo. 🤓